1. Introduction to Internet Marketing
GET FOUND ON THE WEB
MARC SAXE
ECTS 518 - MP1
MARCH 10, 2012

2. Purpose of the Class
 Introduces students to Internet Marketing:
 Basic Principles
 Systems, and
 Daily Activities of Internet Marketing.
 Aka: How to Do Stuff…
 Doing it!

3. You Will Be Able to:
 Identify internet marketing methods,
 Find and use internet marketing tools,
 Build a web site that converts,
 Attract visitors to your web site,
 Convert visitors to prospects, leads and buyers,
 Measure your Results
 Prepare for Internet Marketing Careers

4. How You Will Learn
 Define and Identify the Basics
 Find a Product or Service
 Create and Execute a Marketing Budget
 Build a Brand and Web Site
 Work the Marketing Methods
 Count Your Results

5. Basic Internet Marketing Methods:
 Search
 Sites
 Email
 Places
 Affiliates
 Social

6. Have a Local Business? You’ll Learn About:
 Google Places - Bing Local – Yahoo Local
 Free Listings – Phone Number – Address …
 Mobile – SMS – Couponing
 Reviews and Citations

7. Google PLACES & Bing LOCAL

8. You Have a Website! Now What?
 Clarify the Purpose of Your Site:
 Build a Site Designed to Convert:
 Direct Traffic to the Right Page:
 Convert Visitors:
 Subscribers
 Leads
 Prospects
 Buyers
 Measurement: How Well Does it Work?

9. Learn About Search
 How to Show in the SERP’s
 Natural SEO (search engine optimization)
 PPC – SEM (pay per click – search engine
marketing)
 Linking
 Drive Traffic
 Measure Traffic & Conversions

10. Search Box – AdWords
– NaturalSERP’s
SERP’s – Search Engine Results
Page

11. Learn About Measurement and Testing
 What to Measure?
 How to Measure?
 Types of Measurement:
 Clicks…Visitors..Page Views…Leads…Sales
 Costs... Critical Ratios
 Conversions….Conversions…Conversions
 Subscribers – Opt-ins
 Leads – Opt-in plus Qualified Interest
 Buyers – $$$ per Page View? Per Opt-in? Per Lead? Per Sale

12. How To Market Your Class
 Where:
 Desert Sun, Desert Star, Public Record
 Desert Guide
 Web Sites: Desert Patch, Many Others
 Send Out Listings:
 Activities
 Announcements
 PR Releases
 What:
 Your Class Title: Description:
 Answer: Who, When and Where?

13. Where to Market Your Class
 Patch.com/
 Meetup.com/
 Betterfly.com/
 Craigslist.org
 Findproz.com/
 Skillshare.com/
 Takelessons.com/

14. Internet Marketing
THANKS
SEE YOU IN CLASS