learning how to think and operate like a marketer is increasingly important, no matter what your personality or your career path.

2. Marketers are constantly listening, looking for ways to maximize opportunities,
leverage relationships, and connect to people. And while anyone can be a good
listener, doing so as a marketer requires a fair amount of analysis—it’s an active
process, not a passive one. By being trained in customer analysis, focus groups, and
audience alignment, you’ll start to learn how to really listen to what your
stakeholders want—and that’s a good thing no matter what you do.

3. Thanks to technical developments like Google Analytics, marketing professionals have
unprecedented levels of audience insight. But that’s not what’s really important—a
huge part of marketing means interpreting that data to understand and target the
right segments of an audience.

4. Since marketing is all about figuring out how to reach and communicate with various
audiences, good marketers are constantly dealing with different types of people. The
best marketers learn how to gain insight into different personality types and take
different approaches for engaging with them, based on what makes them tick. In
other words, they learn how to be tactful.

5. Today’s marketers are on a budget. Especially for the average startup or small
business that doesn’t have the budget for advertisements, there is no other
choice but to hack growth—to reach the maximum number of people with the
minimum amount of resources. From implementing tried-and-true Twitter hacks
to co-promoting with well-aligned audiences, marketers come up with targeted
digital strategies that help them do this in really scrappy, forward-thinking ways.

6. Marketers have to be aware of what’s going on in their industries. This means they
read, go to parties, try to figure out what’s going on in pop culture, and generally pay
attention to the zeitgeist.
No matter what industry you operate in, learning to check in with your surroundings
can only help you. While it’s tempting to get bogged down in the details of your
specific position, training yourself to focus on the bigger picture will ultimately help
you do better in that role.

7. The AMCAT is India’s first employability assessment test that help fresh graduates
to get their first job quickly and efficiently.