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MatchOnFire What Is UCD?
- 1. What is User Experience? An Overview of User Centered Design Practices
- 12. How? UX Asks the Questions… What are their current experiences? What are users’ expectations? What are their needs ? How do these differ by role? What are the opportunities for new experiences ? Is this valuable? Viable ? What might be barriers to adoption? How can they be transitioned to a new model ? What’s working? What are the pain points ? What are the similarities and differences among segments, roles? What are the behaviors of key constituents? Where are their loyalties? What “home grown” solutions have been built? What are the value propositions? Brand, product and service definitions… Customer relationship ? ? ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09
- 13. 5 Major User Interface Goals Control ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09
- 14. The (UCD) User Centered Design Method Champion Best Practices in UI design and development Ground requirements & design decision making through quantifiable user data Providing a 360° View of Our Users UX champions user advocacy as a means to design and develop better (UI) user interfaces: ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09
- 19. “ The dark force forbids you from errors.” ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09
- 22. Tactical Approach: Deliverable Focus Product A Sprint Sprint Sprint Release # Release # Product B Sprint Sprint Sprint Release # Release # Product C Sprint Sprint Sprint Release # Release # In tactical, deliverables are constricted to immediate problems without visibility into an overall strategy. This is the focus of many IA’s solely concerned with best practices in GUI layout ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09 Marketing (industry knowledge) Behavioral (observations) Research (best practices)
- 24. Strategic Approach: Deliverable Focus Product A Sprint Sprint Sprint Release # Release # Product B Sprint Sprint Sprint Release # Release # Product C Sprint Sprint Sprint Release # Release # In strategic, deliverables are initiated at the strategic level, then feed any tactical initiatives by providing roadmaps and standards. ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09 Marketing (industry knowledge) Behavioral (observations) Research (best practices) Marketing (industry knowledge) Behavioral (observations) Research (best practices) Marketing (industry knowledge) Behavioral (observations) Research (best practices) Marketing (industry knowledge) Behavioral (observations) Research (best practices)
- 37. ©2008 – MatchStick, LLC. All Rights Reserved. 06/02/09 Thank You! For more information, please contact: Mickey Moran, Owner Matchstick, LLC www.MatchOnFire.com
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