Hello Health - L. Gordon Moore, MD from Pri-Med South 2010

1. Hello.

2. About us
The problem as we see it
The promise of Hello Health
How it works
How much it costs
The prot picture
Your next steps
Let s talk

3. How happy are you?

4. The problem as we see it
Cash Quality
ow of care
Time per Time
patient for you
Time on Capacity
paperwork limitations

5. The promise
A better market
A better system
A better experience
A better outcome
It s time.

6. Freedom is here.

7. Power to the platform.

10. Top 5 features and benets
Online scheduling Time-savings
Secure email Patient satisfaction
Charting Documentation ease
Virtual visits Waiting room reduction
Credit cards Improved cash ows

11. Revolutionary user interface

13. Getting to direct pay
““It's expected that by 2012, consumers will spend more than
$350 billion out of pocket for health care, either because they
don't carry insurance or because their insurance has cost-sharing
provisions like deductibles and co-insurance that keep premiums low.
Because this group is paying for their own care, they tend to look for
value. And as the rms and services described above illustrate,
consumers' demand for good value in health care is being met with a
growing supply.””
- William Snyder, Platte Institute and the Heartland Institute

14. The direct pay market
Currently $250 billion
$350 billion by 2012
Double the combined revenues of:
+ + +

15. The Exploding Cost of Coverage
Total health insurance cost (including out-of-pocket expenses) per
employee for large employers for 2001, 2009 and projections for 2019
Source: ““Health Care Reform: The Perils of Inaction and the Promise of Effective Action””, A report to Business Roundtable by Hewitt Associates LLC, Sept 09

16. Exploding costs
Far outpacing employer protability
Must offset costs to employees

17. The future is higher deductibles
The future is direct pay

18. Population with high deductible
insurance plan

19. 90% of the population has an
insurance plan with a $5K deductible
80-90% of people will spend
cash on the rst $5K

20. Let it ow.

21. When people spend their own cash,
they will expect:
Transparency
Efciency
Familiar communication tools
Convenience
Value
Choice

22. When people spend their own cash they will expect:

24. You are not alone.

25. Patient Acquisition

26. Practice Outreach Program
Component #1: Your Practice Hub
Doctor-branded
website

27. Practice Outreach Program
Component #2: Hello Health Marketing Kit
Postcard Templates
Print Ad
In-Practice Collateral
Templates
In-Practice Signage

28. Practice Outreach Program
Component #3: Service and Support Model

30. A little seed money.

31. The Start! Fund
An optional source of capital
$5,000,000 pool
Line of credit available for qualifying Hello Health
start ups and converting practices
Amounts range from $50,000 to $150,000

32. The Start! Fund
6% interest rate
Simple application process enabled by
your practice consultant
Payback terms are based on practice cash ow and
allow for participating physicians to draw a $120,000
annual salary while the line is in use

33. The Start! Fund
The typical term is projected to be 18 months with a
monthly payback schedule based on cash ow and
negotiated with each Start! Fund recipient

34. About us
The problem as we see it
The promise of Hello Health
How it works
How much it costs
The prot picture
Your next steps
Let s talk

35. How much it costs
No annual license or start up fees required
7% of gross revenue charged through the Hello Health
platform annually
Brand support toolkit elements are included
Access to the Start! Fund available
Dedicated practice consultants provided

36. The prot picture
Direct pay = 20 - 40% prot margin improvement
Platform = 20% reduced patient
Centered administrative costs
Fee structure (membership and FFS)
custom to your practice
Take home pay = 40 - 60% increase

39. A better market
A better system
A better experience
A better outcome
It s time.

40. For a demo, visit booth #909
Q&A
physicianfreethyself.com | hellohealth.com