Candy & Aspirin In Action At Boston Enterprise 20 Event

Foundation of Enterprise 2.0
Experience the Power of People, Content & Processes

Tom Jenkins Daniel Kraft
Executive Chairman & Chief Strategy Officer President Web Solutions Group
Open Text Corporation Open Text Corporation

Corporate Facts

 Publicly Traded: NASDAQ (OTEX)/TSX (OTC)
 Approximately 3000 staff globally
 LTM: Revenue Approx. $700 million
 FY08: Q1 licenses revenues up +20% yr/yr
 22% Global Market Share
 Largest Independent ECM Vendor
 Recognized as the leading ECM market visionary

Copyright © Open Text Corporation. All rights reserved.
Market share percentages are calculated by Open Text based on various independent market share reports.

Corporate Facts 2.0

 Foundation for 2.0 strategy of Canadian Federal
Government (up to 250,000 users)
 Open Text funds 2.0 University / Open Text Centre for
Digital Media Research
 Experimenting with corporate blogging
 Internal groups in LinkedIn, Facebook, XING
 Corporate podcasts about key initiatives
 Executive Commitment to 2.0


Goal of the Workshop

Validation
Records Compliance
Processes
Moderation Infrastructure

Capitalize on 2.0
Excitement Rich Media
People Content
Collaboration Meta Data
Management Personalization
Productivity User generated
Retention

Every Organization Needs Candy…

Candy
Have fun
Interact and collaborate
generation of brand & sales
Build relationships between people

… and Aspirin

Aspirin
Avoid risk and losses
Keep things under control
Make sure thing are in order
Ease the pain if something is happening

The Perfect Balance

Fun Safe

Boring
Chaotic

Risky
Dead


Rich Media Engages the Visitor

Capture Attention
 Visitors will stay longer if they are engaged
 Repeat visits increase
Put the Visitor in Control
 One-to-one relationships are created
Add Value
 Target the audience
 Engaging content is “sticky” content


Rich media is going to be standard

Fun Safe

Boring
Chaotic

Risky
Dead


Goals
 Serve visitors with
real time requests
for replay
 Large amounts of
custom game
video and images

Solution
 Bundling video
content for better
customer loyalty
 Right management
with solid DAM
 Single access
point for all content

Goals
 Drive visitors to
aquarium through
interactive site
experience
 Generate excitement
by targeted
audience

Solution
 applications to plan
trip experience
 Share pictures via
Flickr
 Targeted experience
both on site and in
aquarium

Leverage the Power of User Generated Content

Peer-based relevancy and structure
 Blogs, wikis, forums allow visitors to connect
with peers
 Like-minded visitors add value to experience
Engage the visitor
 Combine user generated content with
organized content for optimal value
Offer a platform
 Web 2.0 is here – allow visitors to engage on
your site
 Be the source for targeted conversation

Leverage the Power of User Generated Content

Fun Safe

Boring
Chaotic

Risky
Dead


Goals
 Exponentially speed
product development
 Focus on individual
user needs
 Socialize the product
development process

Solution
 Intranet 2.0
 3,000 blogs
 2,700 forums
 36,000 bookmarks
 5,400 collaboration
spaces

Slide 18

Goals
 Great online
experience to support
goals of Foundation
 Focus:
education, business,
social environment
and international
collaboration

Solutions
 Live Streaming
 Podcasts
 Experts Forums
 Blogging
 Leveraging
YouTube, iTunes

Slide 19

Optimize with Popular to Social Environments

Leverage What Works
 YouTube, Flickr, Facebook have high adoption, embrace don’t recreate
Keep it Familiar
 Engaged visitors with interaction to familiar social environments
 Embrace the environments your visitors live in today
Keep it Simple
 Allow for interaction between sites
 Provide a forum to expose added value to social sites

Optimize with Popular to Social Environments

Fun Safe

Boring
Chaotic

Risky
Dead


Goals
 #1 student travel
Web site
 Generate online
revenue for student
travel

Solution
 Blogs and forums to
engage visitors
 Widgets to
encourage repeat
visits
 Integration with
Facebook, Flickr, an
d more

Slide 24

Goals
 Government agency
looking to provide
citizens with targeted
information
 Provide value to
online visitors of all
ages, interests, needs

Solutions
 Taxonomies used
during creation for
site organization
 Folksonomies and
social tagging allowed
visitors to better
control relevancy
 Faceted search
delivered additional
value

Summary

Do it!
 2.0 will happen and there is no way to avoid it
 Take action – you’re not late!
Have the right balance
 Make it fun and throw in some Candy
 There are risks but you can handle it
Build on a solid infrastructure
 Look at the people, the content and the processes
 Enterprise Content Management & Collaboration is a solid foundation
Find an Expert


Foundation of Enterprise 2.0
Experience the Power of People, Content & Processes

Thank you!

Tom Jenkins Daniel Kraft
Executive Chairman & Chief Strategy Officer President Web Solutions Group
Open Text Corporation Open Text Corporation

Candy & Aspirin In Action At Boston Enterprise 20 Event

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