Facebook: Let's get down to business
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Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.
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Facebook: Let's get down to business
- 1. Flickr photo: tico24 Tuesday, August 4, 2009
- 2. Tuesday, August 4, 2009
- 3. Facebook is more than just fun & games Tuesday, August 4, 2009
- 4. Tuesday, August 4, 2009
- 5. Facebook has a serious side Tuesday, August 4, 2009
- 6. Tuesday, August 4, 2009
- 7. Facebook can be an incredibly powerful business tool Tuesday, August 4, 2009
- 8. Some perspective Tuesday, August 4, 2009
- 9. • An estimated 110 million people in the U.S. (or 36% of the total population ) are regular social networking users • Of that group, Facebook dominates with 78 million regular users (defined as those logging on at least once a month) followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users. Source: Anderson Analytics, July 2009 Tuesday, August 4, 2009
- 10. • People now spend more time, on average, on Facebook than on the other 9 top web brands • 87 million visitors spent an average of 4 hours and 39 minutes on the site during July • Facebook is sixth when it comes to overall web traffic in the US. Source: Nielsen, July 2009 Tuesday, August 4, 2009
- 11. Tuesday, August 4, 2009
- 12. Between January & July of 2009: • Facebook users aged 25-34 has grown 60.8% • Users aged 35-54 has grown 190.2% • Users older than 55 years has grown 513.7% Source: iStrategyLabs, July 2009 Tuesday, August 4, 2009
- 13. Tuesday, August 4, 2009
- 14. Business benefits of Facebook Tuesday, August 4, 2009
- 15. Search ranking Flickr photo: gerlos Tuesday, August 4, 2009
- 16. Interactivity Flickr photo: [a.m.photography] Tuesday, August 4, 2009
- 17. Brand advocacy Flickr photo: www.jerkalert.co.uk Tuesday, August 4, 2009
- 18. Contacts & connections Flickr photo: unloveablesteve Tuesday, August 4, 2009
- 19. Targeted Flickr photo: caruba Tuesday, August 4, 2009
- 20. Low cost Flickr photo: JoshuaDavisPhotography.COM Tuesday, August 4, 2009
- 21. Start with a personal account Tuesday, August 4, 2009
- 22. Don't set up a business account • Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. • Business accounts have limited access to information on the site. • Business accounts cannot be found in search and cannot send or receive friend requests. Tuesday, August 4, 2009
- 23. Fill out your profile completely to earn trust Tuesday, August 4, 2009
- 24. Keep any personal parts of your profile private through Settings. Tuesday, August 4, 2009
- 25. Get rid of default avatar, upload a profile photo Tuesday, August 4, 2009
- 26. Profile photo tips: • Should be mostly of your head • Square crops & simple backgrounds work well • Needs to be recognizable in smaller sizes • Semi-formal pose/expression • Should be a recent photo & actually look like you Tuesday, August 4, 2009
- 27. • Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.” • Share useful articles and links to presentations and valuable resources on your wall to establish credibility. Tuesday, August 4, 2009
- 28. • Upload your contacts from your email client to find more connections. • Join network, industry and alumni groups related to your business. • Use search to find groups and fan pages related to your business by industry, location and career. Tuesday, August 4, 2009
- 29. Add appropriate apps Tuesday, August 4, 2009
- 30. Facebook Pages Tuesday, August 4, 2009
- 31. According to Facebook, a Page is a... • Customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators. • A Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans. • More than 8 million users become fans of Pages each day Tuesday, August 4, 2009
- 32. Pages vs. Groups Tuesday, August 4, 2009
- 33. Pages: • Allow you to send updates to fans (displayed in user homepage sidebar) • Can have a discussion wall, and discussion forum • Can add additional applications • Visitor statistics provided • 6 million+ users become fans of pages each day Tuesday, August 4, 2009
- 34. Tuesday, August 4, 2009
- 35. Groups • Allow you to send messages to members (direct to inbox) • Require regular upkeep and maintenance • Cannot add applications • Can have a discussion wall, and discussion forum • Can invite members to related events • 30 million+ active user groups exist Tuesday, August 4, 2009
- 36. Creating your page Tuesday, August 4, 2009
- 37. Categorize your page Tuesday, August 4, 2009
- 38. Add apps • Blog RSS Feed Reader or Social RSS • Twitter App • Static FBML • Poll • Promotions Tuesday, August 4, 2009
- 39. Add Content • Blog posts • Events • Photos & videos • Discussion topics • Polls • Promotions Tuesday, August 4, 2009
- 40. Custom tabs Tuesday, August 4, 2009
- 41. Promote Tuesday, August 4, 2009
- 42. Fan Box Tuesday, August 4, 2009
- 43. Facebook Connect Tuesday, August 4, 2009
- 44. Social ads Tuesday, August 4, 2009
- 45. Tuesday, August 4, 2009
- 46. Tuesday, August 4, 2009
- 47. Respect your fans Flickr photo: bubustudio Tuesday, August 4, 2009
- 48. Mykl Roventine designer of things myklroventine.com facebook.com/myklroventine Tuesday, August 4, 2009