How can your organization be more transparent and authentic? By getting real. You are missing opportunities to tell great stories everyday about your workplace, your customers, and your products. Social media provides a unique opportunity to share and amplify real stories like never before. Presented at MinneWebCon with Meg Canada.

1. Photo: Dario Sanches on Flickr

2. Get real

3. Who do we blame?
Photo: Arnisto.com on Flickr

4. T he future?
Photo: Arnisto.com on Flickr

5. Social web is built on real
Photo: JoséPedro on Flickr

6. Real = authentic
Photo: EagerEyes on Flickr

7. W hy now?
Photo: Leo Reynolds on Flickr

8. 6 elements of real
Photo: duncan on Flickr

9. 1. Personality
Photo: Markus Bollingmo on Flickr

10. Example: Lip-dub

11. Example: Wedding Dance

12. Example: Wedding Dance

13. 2. Honesty/transparency
Photo: somefool∴Matt on Flickr

14. 3. Serendipity
Photo: WolfS ul on Flickr

15. Example: Where the Hell is Matt?

16. 4. T imeliness
Photo: Michel Filion on Flickr

17. 5. Compelling
Photo: Jasmic on Flickr

18. Example: #BlameDrewsCancer

19. Example: Twestival

20. 6. Resonance
Photo: JamesDPhotography on Flickr

21. Example: @syfy

22. Who has a real story to tell?
Photo: JanneM on Flickr

23. Example: Mayo Couple

24. Example: Pinole Library

25. Example: Not a single lady

26. Example: Not a single lady

27. Example: Lifestyle blogs

28. Example: Izzy ’s Ice Cream

29. Ridiculously easy tools

30. You can do this
Photo: JanneM on Flickr

31. Get real
Photo: XiXiDu on Flickr

32. Thank you!
Meg Canada
meg.canada@gmail.com
@megcanada
megcanada.com
My kl Roventine
mykl@myklroventine.com
@myklroventine
myklroventine.com
Photo: FadderUri on Flickr