2. Objectives
Objectives
To create a strong network in the social networks.
To create brand awareness
To identify which ad and demographics actively responding
To create awareness and engage with the users by posting interesting content.
To actively do response management
To gain maximum exposure and traffic
To modify keywords for better targeting (Keyword analysis)
To maximize the campaigns’ success (Both for Adwords on Google and on Facebook)
4. Calendar
Week 1:
Run Facebook ads for different target groups
One ad highlighting mobiles and one for Laptop.
Check the impressions and clicks for the particular ad and user demographic
Based on the first week’s results, the ads are given a minor tweak to gain more exposure
(Includes the target group, image, content and title )
Identify the right audience across various platforms
Analyze the success metrics @ the end of week.
Build network on Facebook and Twitter
Facebook ad will look very similar like in the one below
7. Calendar
The ad that receives better response, hits and conversions can be taken into account for further
filtering.
E.g:
Impressions and clicks can be calculated to find out which ads faring better and can be
modified.
Narrow the target group further to get better results and engage them on Facebook
Identify the users who click frequently and less often and target them.
Create brand advocators.
8. Status Updates, Posts and Blogs
2-3 updates per day on Facebook (Green tips, environment, news etc)
1-2 twitter posts (Twitter mostly for news updates and customer service)
Blogs on green and ‘Create Awareness’ topics.
1) Ten ways to conserve energy
2) Why e-waste recycling is important?
Youtube Videos (Know how, How to) can be included in the future.
Once created a strong presence on the social networks, the next step is to engage the users and
identify ambassadors and advocates to do WOM branding.
Note: Facebook and Twitter updates for the entire week is attached in a doc.
