How the heritage sector can use social media to connect to the right people.

1. Social Media for the Heritage Sector?!
+ Are you missing a trick?
Social
?!
Heritage
Media
By James Mott – Founder of
ProjectBook.co.uk
@projectbook
Hi, my name is James Mott. I am the founder of ProjectBook, which is an online organisation which brings together
everyone involved in the Heritage sector. I will be talking about:
Part 1: How the Heritage sector and social media tools like twitter are interlinked and work together.
Part 2: What tricks you might be missing to do with marketing and social media.

2. What is the Heritage
sector:
• 6 million buildings dated pre-1919 in the UK.
• Over 400 heritage organisations, e.g. the National Trust.
How much is it worth?
The renovation and maintenance sector is worth half of the annual UK construction
expenditure at £38 billion a year.
@projectbook James Mott - ProjectBook

3. The
• Studies show that 73% of this sector have no website.
Problem:
• Over 50% have no email address.
“ It is estimated that “70% of heritage building and building or repair work is
undertaken by unskilled practitioners*”, this can cause irreversible damage to
”
these heritage properties and cause ongoing damage to our built heritage.
* Highlighted by the Wedgewood Markham Survey undertaken in 1995
@projectbook James Mott - ProjectBook
BUT there is a big problem ....The sector is slow to respond to modern trends - It is not integrated into the modern
world and is not wholly in touch with todays marketing techniques and technology.
The biggest problem however is that 70% of heritage building and building or repair work is undertaken by unskilled
practitioners*”, this can cause irreversible damage to these heritage properties and cause ongoing damage to
our built heritage.
So who is doing this? (Is it the cowboys slide next)

4. So are ‘cowboys’ the
root of the problem?
James Mott - ProjectBook

5. I’m sure
I could
do that!
James Mott - ProjectBook
No the problem is not with cowboys per say. The problem is with...
1. Larger management contractors mop up lucrative contracts on offer, which contain elements of specialist work
2. It can be difficult of find specialist contractors with the skills and knowledge to carry out heritage work – which leads
to general tradesmen taking on work for which they do not have the traditional skills and knowledge required.

6. Solution:
Heritage
Trade
Bodies
Special
Interest
@projectbook James Mott - ProjectBook
THAT is why ProjectBook was created. So what is it? ProjectBook brings together everyone in the Heritage Sector and
makes them accessible etc. This is about what ProjectBook is... So we are dealing with the problem.

7. How does ProjectBook do
this?
ProjectBook Community
PR -
Informat Online Specialis Vetting Heritage Social
Educatin
ive Commu t Events Blogs Contract Togethe Media,
g the
Articles nity Services ors r Groups Twitter
Public
Social
Media,
Twitter
James Mott - ProjectBook
So how do we make all these craftsmen accessible etc? ProjectBook.co.uk addresses this problem by pulling everyone
together into a recognised central resource and making it easier to access the right people. One of the key ways we do
this is through TWITTER!!

8. Social media – the heritage
community on
Did you know?
James Mott - ProjectBook

9. ProjectBook Members on
Twitter
James Mott - ProjectBook
We are the only/first heritage organisation who interacts with, and promotes our members online along with actively
encouraging them to explore the possibilities offered by Social Media.
“By working together and showing unity both on and offline we can pioneer change and so ensure that the future
of our nation’s built heritage work is in the hands of our heritage experts.”

10. Part 2: Are you missing a
trick?
James Mott - ProjectBook
Here we are going to look at some things you should be implementing if you use Social Media as part of your marketing
strategy.

11. Printed Stationary: Letter Heads
Business Cards
Brochures
James Mott - ProjectBook

12. Advertising:
James Mott - ProjectBook

13. Email Signatures:
James Mott - ProjectBook

14. Blogs and websites:
James Mott - ProjectBook

15. Thank you!
@projectbook
James Mott - ProjectBook
The end.