1. We Build Trust !

2. Market
• GDP
– The real estate market
will reach a whopping
US$24 billion (3.5% of
GDP)
3.30% 3.50%
4.70%
2003 2005 2010
infastructure spending as a GDP
• Construction industry is the second largest industry in India

3. • Growth Rate
– The real estate market
is pegged to grow at a
staggering 7.4% every
year
4.60%
7.40%
July-Sept 2004 July-sept 2005
Growth Rate of construction sector

4. Trends
• Aesthetic appeal
• Infrastructure
• Good elevations
• Developments in outskirts

5. Geographical distribution
• Pune
• Pimpri-Chinchwad
• Mumbai

6. Segments
• Commercial
• Malls
• Shopping centre
• Residential Buildings

7. Core Values
• Excellent customer relationship
• Finest Quality
• Easy financing options for customers
• Customer friendly
• Trustworthy

8. Perceptual Map
LOW(Y)
HI
HI LOW(X)
Modi
Builders
Kumar
Clover
Suyog
Gera
Kolte Patil
Key.
Y=Value for Money
X= Trust

9. Brand Personality
• RELIABLE
• INNOVATIVE
• YOUTHFUL
• TRUSTWORTHY
• EXPERIENCED
• GOODWILL

10. Brand Identity
Trust
Quality
Experience

11. Competitor analysis
• Kumar Builders
– Diverting in the Retail . i.e Malls
– Diverting in the Infrastructure, i.e Roads,
Dam, Bridge etc
• Gera Developer
– Future Plan to Expanding the Projects.
– Independent unique design
• Brahma Builders
– Excessive amenities

12. Points of Differences
• Only commercial and housing and no
retail
• High Income class segment
• Good locations

13. Points of Parity
• Value for Money
• Amenities like Club houses and many
more…
• Same product

14. SWOT
• STRENGTH
– ISO approved Co.
– Building Elevation
– Good past record
– Member of PBAP
– Diversified Co.
• Furniture Business
• Garments retail

15. • WEAKNESS
– Lack of man power
– Gap in take-over of family business by next
generation
– Lack of skills
– Lack of professionalism

16. • OPPORTUNITIES
– Good support from fellow Builders
– Plenty of plots / areas for development in
Pune & out skirts
– 100% FDI

17. • THREATS
– 100% FDI
– losing customer trust
– Changes in FSI / Other Government Rules

18. VISION
• Modi Builders aims at the top slot of this
business in Pune.
– To provide a home for every family
– To provide homes at reasonable prices
– To provide guidance on property related
matters
– To provide complete property related services

19. MISSION
......to give our customers a home within reach;
so that its no more a dream
but a decision to enjoy!

20. • Thanking you,
– Sunny Patel (39 )
– Aditya Shah ( 45 )
– Piyush Bhandari ( 7 )
– Sandeep Modi ( 35 )