This document provides 20 tips for creating a successful mobile candidate experience when applying for jobs using a smartphone. It begins with an overview of mobile market trends showing growing smartphone usage. The tips are organized into four categories: capability, formatting, functionality, and integration. The document advocates designing mobile job applications that are optimized for small screens, maintain functionality across different devices, and integrate in real-time with applicant tracking systems. It also emphasizes building trust through consistent branding and configurability to mimic the full website experience.

1. Go Mobile: 20 Tips
for a Successful Mobile
Candidate Experience
Presented by:
Bob Schulte

2. Mobile Market Overview
55% of new phone buyers purchased
smartphones and 38% of all mobile phone
owners now use enhanced mobile phone
(Nielsen May 2011)
According to a study by the International
Data Corporation the worldwide
smartphone market is expected to grow by
49.2% in the year 2011.
81% browse the Internet on their
smartphones (Google April 2011)

3. Pew Internet and American Life Project
More than 40% of all cell owners entertain
themselves with their phone when bored.
20% of cell owners "experienced frustration because
their phone was taking too long to download
something”
16% had difficulty reading something on their phone
because the screen was too small
10% had difficulty entering a lot of text on their
phone
84% of smartphone users report using their phone
to access the Internet
30% of smartphone owners have not downloaded
apps

4. Projected Mobile Growth
40,000
35,000
30,000
2010
25,000
Visitors
20,000 2011
15,000
2012
10,000 *
5,000
0
Growth by Year
Mobile Growth Rate – 253%/year

5. App vs. Mobile
Apps Mobile Websites
Distributed through app Reached through the web
stores browser
Single click launch No downloads necessary
Can utilize phone Can be found on search
functionality engines
(camera, gyroscope, and You cannot utilize all of the
push notifications) smartphone’s functionality
More expensive to develop (camera, push
Must be developed for each notifications, etc.)
platform Can’t piggy back on success
App stores charge fees for of third party app distributor
publishing or certifying
Require approval of platform
before you can distribute
Require manual download

6. 20 Tips for a Successful Mobile
Candidate Experience
Capability
Functionality
Formatting
Integration

7. Image from Flickr account Webworld Technologies
Tip #1: Capability
Vs

8. Image from Flickr account Webworld Technologies
Tip #2: Capability

9. Image from Flickr account Webworld Technologies
Tip #3: Capability

10. Tip #4: Formatting
Building Trust through Branding

11. Tip #5: Formatting
Building Trust through Branding

12. Tip #6: Formatting
Mimic Portal Configurability

13. Tip #7: Formatting
Optimized for the Small Screen

14. Tip #8: Formatting
Optimized for the Small Screen

15. Tip #9: Formatting
Optimized for the Small Screen

16. Tip #10: Functionality
Maintaining Functionality Across Devices

17. Tip #11: Functionality
Maintaining Functionality Across Devices

18. Tip #12: Functionality
Maintaining Information

19. Tip #13: Functionality
Provide Technology to Apply

20. Tip #14: Functionality
Collecting source information

21. Tip #15: Functionality
Provide Technology to Apply

22. Tip #16 & 17: Functionality
Providing Technology to Complete the Process

23. Tip #18: Functionality
Maintaining Functionality Across Devices

24. Tip #19: Integration
Real Time Integration with Applicant Tracking

25. Tip #20: Integration
Real Time Integration with Applicant Tracking

26. Live Application
Visit mkiosk.appone.com
on your mobile device
or scan
*QR Codes can be assigned
an Ad Code for tracking purposes

27. Questions?
?

28. Thank you for Attending!
For more information
contact us at:
http://myStaffingPro.com
sales@mystaffingpro.com
800-939-2462
Download our Mobile Career Portal
Grade Card with our 20 Tips at
http://mspats.cc/rjGv9U