1. I’m Ranjith - A UX Enthusiast, smitten by the power of
internet and the spirit of creation!
Thanks to PUG
An interactive session by Ranjith
Monday 18 February 2013

2. From ‘Designer’ to ‘UX’ Designer - Part I
A series of sessions to help you become one!
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Monday 18 February 2013

3. Key takeaways from this session!
Basic knowledge on one
UX research methodology
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4. The million dollar question!
Who is a UX designer ?
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5. but what’s ‘User eXperience’ ?
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6. UX designer builds User eXperiences
Content
Usability
UX
Visual
aesthetics
Interaction
Information design
design
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7. Building a User eXperience?
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8. Lets break it into 4 key phases
Ideate Prototype
Deploy Build
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9. Ideate
Conceptualize, Gather information, Brainstorm, Create
a clearer picture - chaos to order
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10. Ideate
Creating order from chaos requires
disciplined approach. Ideating a UX involves
the following phases
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11. Ideate
UX Research
UI Flows
Screens / Wireframes
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12. Ideate > UX Research
User Research
Competition analysis
Surveys
Focus groups
Field study
Card sorting
Personas
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13. Define Personas and
grab a special gift!
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14. Ideate > UX Research > Personas
‘Persona’ is derived from the latin word meaning
‘actor’s mask’ worn for plays in theatres!
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15. Ideate > UX Research > Personas
In UX design, they are fictional characters
created to represent the different user types of a
system, used to gather useful requirements and
data, which will be used to build the system!
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16. Ideate > UX Research > Personas
Key checkpoints to make your personas better!
Do a good amount of user research
Keep persona set minimal
Identify ‘Goals’
Identify ‘Tasks’
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17. Ideate > UX Research > Personas
Lets build a website for PUG, Chennai!
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18. Creating a persona from scratch
Name
Age, profession, hobbies, preferences,
Biographical info
specialities
Goals
Tasks
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19. Resources
Books
The Design of Everyday Things by Don Norman
Dont make me think by Steve Krug
The inmates are running the asylum by Alan Cooper
The elements of UX design by Jesse James Garette
Blogs/URLs
boxesandarrows.com
uxmatters.com
uxbooth.com
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20. Q&A
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21. Thanks All!
Catch you all in the next part of this series
Feedback please...
twitter.com/uxtree
www.uxtree.com
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Monday 18 February 2013