SlideShare una empresa de Scribd logo
1 de 13
 
Definition
Talent Shift Pre Web Web 1.0 Web 2.0
Candidate lifecycle & The Future of Talent Engagement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unless You Own  And Automate Distribution Career Site (And Private Talent Community)
Meet Them Where They Are
Multiple Brand Channels
Entertain The World
Change In Strategy $ Job Boards $ Sourcing $ Advertising 1 Hire Unselected Trashed 1 Time Use Of Prospects Transactional Recruiting Twitter Face Book Linked In Sees Job Apply Email Multiple  Hires Ongoing  Contact Active Passive Relationship Recruiting
Everyone Is A Viral Recruiter Employees Visitors Hiring  Managers Social Sharing  On All Pages
Reconfigure Social Strategy Company Owned Social Networks
Competitive Intelligence  To Grow Communities Launch Campaign Competitor Org Chart ATS Active Targeted  Landing Page Talent Communities Capture Active Applicants Capture Passives & Cultivate Contact Passive Capture Active
Measure Everything Paid Boards Search Engines Social Networks Social Media Email/Referrals Corporate Sites (Direct) Off Line Media Sourcing Activity

Más contenido relacionado

La actualidad más candente

LinkedIn for Public Affairs & Communications Professionals
LinkedIn for Public Affairs & Communications ProfessionalsLinkedIn for Public Affairs & Communications Professionals
LinkedIn for Public Affairs & Communications ProfessionalsMichael Cirrito
 
Using Facebook for business fdma
Using Facebook for business fdmaUsing Facebook for business fdma
Using Facebook for business fdmaJeff Yaniga
 
Using Social Media for the Job Search
Using Social Media for the Job SearchUsing Social Media for the Job Search
Using Social Media for the Job SearchDiscoverAbility NJ
 
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Christopher Kimball
 
How Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and SponsorsHow Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and SponsorsJason Peck
 
Building Key Connections Using LinkedIn
Building Key Connections Using LinkedInBuilding Key Connections Using LinkedIn
Building Key Connections Using LinkedInEric Vogel
 
How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn Theresa Merrill
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For BusinessJason Peck
 
Social Media Training: Where Content and Lead Generation Collide
Social Media Training: Where Content and Lead Generation CollideSocial Media Training: Where Content and Lead Generation Collide
Social Media Training: Where Content and Lead Generation CollidePCG Marketing, LLC
 
Web marketing Facebook
Web marketing   FacebookWeb marketing   Facebook
Web marketing FacebookRaul HAV
 
LinkedIn Ecosystem for Governments
LinkedIn Ecosystem for GovernmentsLinkedIn Ecosystem for Governments
LinkedIn Ecosystem for GovernmentsMichael Cirrito
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successLaura Lee Dooley
 
It's Business Not Social
It's Business Not SocialIt's Business Not Social
It's Business Not SocialIntero Advisory
 
B2B Social Media
B2B Social MediaB2B Social Media
B2B Social MediaAlison Yu
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GICRCA group
 
LinkedIn Profile Tip Sheet for Government Employees
LinkedIn Profile Tip Sheet for Government EmployeesLinkedIn Profile Tip Sheet for Government Employees
LinkedIn Profile Tip Sheet for Government EmployeesMichael Cirrito
 
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdxSocial Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdxMike Rosenberg
 
Social Media on Purpose: LinkedIn
Social Media on Purpose:  LinkedInSocial Media on Purpose:  LinkedIn
Social Media on Purpose: LinkedInLinkedIn for Good
 
Using social media channels in job search 122712
Using social media channels in job search   122712Using social media channels in job search   122712
Using social media channels in job search 122712Stan Robinson, Jr.
 
M2C Social Networks and Your Job Search
M2C Social Networks and Your Job SearchM2C Social Networks and Your Job Search
M2C Social Networks and Your Job SearchClearedJobs.Net
 

La actualidad más candente (20)

LinkedIn for Public Affairs & Communications Professionals
LinkedIn for Public Affairs & Communications ProfessionalsLinkedIn for Public Affairs & Communications Professionals
LinkedIn for Public Affairs & Communications Professionals
 
Using Facebook for business fdma
Using Facebook for business fdmaUsing Facebook for business fdma
Using Facebook for business fdma
 
Using Social Media for the Job Search
Using Social Media for the Job SearchUsing Social Media for the Job Search
Using Social Media for the Job Search
 
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
Optimize Your LinkedIn Profile: To Increase Your Exposure, Engagement & Brand...
 
How Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and SponsorsHow Social Media Tools Can Benefit Properties and Sponsors
How Social Media Tools Can Benefit Properties and Sponsors
 
Building Key Connections Using LinkedIn
Building Key Connections Using LinkedInBuilding Key Connections Using LinkedIn
Building Key Connections Using LinkedIn
 
How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn How to Build Your Brand on LinkedIn
How to Build Your Brand on LinkedIn
 
Using Twitter For Business
Using Twitter For BusinessUsing Twitter For Business
Using Twitter For Business
 
Social Media Training: Where Content and Lead Generation Collide
Social Media Training: Where Content and Lead Generation CollideSocial Media Training: Where Content and Lead Generation Collide
Social Media Training: Where Content and Lead Generation Collide
 
Web marketing Facebook
Web marketing   FacebookWeb marketing   Facebook
Web marketing Facebook
 
LinkedIn Ecosystem for Governments
LinkedIn Ecosystem for GovernmentsLinkedIn Ecosystem for Governments
LinkedIn Ecosystem for Governments
 
Social Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your successSocial Media Metrics: Free tools to help you measure your success
Social Media Metrics: Free tools to help you measure your success
 
It's Business Not Social
It's Business Not SocialIt's Business Not Social
It's Business Not Social
 
B2B Social Media
B2B Social MediaB2B Social Media
B2B Social Media
 
Presentatie Linkedin - GIC
Presentatie Linkedin - GICPresentatie Linkedin - GIC
Presentatie Linkedin - GIC
 
LinkedIn Profile Tip Sheet for Government Employees
LinkedIn Profile Tip Sheet for Government EmployeesLinkedIn Profile Tip Sheet for Government Employees
LinkedIn Profile Tip Sheet for Government Employees
 
Social Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdxSocial Media Presentation for Pearl District for SEMpdx
Social Media Presentation for Pearl District for SEMpdx
 
Social Media on Purpose: LinkedIn
Social Media on Purpose:  LinkedInSocial Media on Purpose:  LinkedIn
Social Media on Purpose: LinkedIn
 
Using social media channels in job search 122712
Using social media channels in job search   122712Using social media channels in job search   122712
Using social media channels in job search 122712
 
M2C Social Networks and Your Job Search
M2C Social Networks and Your Job SearchM2C Social Networks and Your Job Search
M2C Social Networks and Your Job Search
 

Similar a Optimizing The Social Web For Hiring

If job boards died - where would you get your candidates?
If job boards died - where would you get your candidates?If job boards died - where would you get your candidates?
If job boards died - where would you get your candidates?Jobs2web
 
Building Talent Communities & Pipelines
Building Talent Communities & PipelinesBuilding Talent Communities & Pipelines
Building Talent Communities & PipelinesJobs2web
 
Jobs2Web CTRN 2011
Jobs2Web CTRN 2011Jobs2Web CTRN 2011
Jobs2Web CTRN 2011Tom Steele
 
Jobs2Web - The Shift Has Hit The Fan.
Jobs2Web - The Shift Has Hit The Fan.Jobs2Web - The Shift Has Hit The Fan.
Jobs2Web - The Shift Has Hit The Fan.Michael Hanson
 
Jobs2 Web The Shift Has Hit The Fan
Jobs2 Web   The Shift Has Hit The FanJobs2 Web   The Shift Has Hit The Fan
Jobs2 Web The Shift Has Hit The Fankevin_fink
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravindAravind Kotagiri
 
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Thomas Lassandro
 
HR Digital Recruitment
HR Digital RecruitmentHR Digital Recruitment
HR Digital RecruitmentLeo Law
 
Get the best from the web Part Two Pres
Get the best from the web Part Two PresGet the best from the web Part Two Pres
Get the best from the web Part Two PresMBL Solutions Ltd
 
Starting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarStarting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarJCSI
 
Social Media Plus Presentation
Social Media Plus PresentationSocial Media Plus Presentation
Social Media Plus PresentationJCSI
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentSavor Communications
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
 
Path 101 Opportunity
Path 101 OpportunityPath 101 Opportunity
Path 101 Opportunitypath101
 
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Alison Engelsman
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training BasicsEric Webb
 

Similar a Optimizing The Social Web For Hiring (20)

If job boards died - where would you get your candidates?
If job boards died - where would you get your candidates?If job boards died - where would you get your candidates?
If job boards died - where would you get your candidates?
 
Building Talent Communities & Pipelines
Building Talent Communities & PipelinesBuilding Talent Communities & Pipelines
Building Talent Communities & Pipelines
 
Jobs2Web CTRN 2011
Jobs2Web CTRN 2011Jobs2Web CTRN 2011
Jobs2Web CTRN 2011
 
October presentation
October presentationOctober presentation
October presentation
 
Jobs2Web - The Shift Has Hit The Fan.
Jobs2Web - The Shift Has Hit The Fan.Jobs2Web - The Shift Has Hit The Fan.
Jobs2Web - The Shift Has Hit The Fan.
 
Jobs2 Web The Shift Has Hit The Fan
Jobs2 Web   The Shift Has Hit The FanJobs2 Web   The Shift Has Hit The Fan
Jobs2 Web The Shift Has Hit The Fan
 
Social media presentation from aravind
Social media presentation from aravindSocial media presentation from aravind
Social media presentation from aravind
 
Saga of LinkedIn
Saga  of LinkedIn Saga  of LinkedIn
Saga of LinkedIn
 
Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117Social Networking Using Linked In For Job Search V9 00 091117
Social Networking Using Linked In For Job Search V9 00 091117
 
HR Digital Recruitment
HR Digital RecruitmentHR Digital Recruitment
HR Digital Recruitment
 
Get the best from the web Part Two Pres
Get the best from the web Part Two PresGet the best from the web Part Two Pres
Get the best from the web Part Two Pres
 
Socially Recruiting
Socially RecruitingSocially Recruiting
Socially Recruiting
 
Starting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarStarting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - Webinar
 
Social Media Plus Presentation
Social Media Plus PresentationSocial Media Plus Presentation
Social Media Plus Presentation
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...
 
Path 101 Opportunity
Path 101 OpportunityPath 101 Opportunity
Path 101 Opportunity
 
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)
Cutting Through The Noise: Simplifying & Socializing (Updated 2/10)
 
Job Searching
Job SearchingJob Searching
Job Searching
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
 

Último

Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdfChristopherTHyatt
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfhans926745
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 

Último (20)

Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Evaluating the top large language models.pdf
Evaluating the top large language models.pdfEvaluating the top large language models.pdf
Evaluating the top large language models.pdf
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Tech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdfTech Trends Report 2024 Future Today Institute.pdf
Tech Trends Report 2024 Future Today Institute.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 

Optimizing The Social Web For Hiring

Notas del editor

  1. <number>
  2. One of the best, and most used, applications of the web 2.0 revolution has been to technologically enhance the way we all interact with each other. As we've seen, the \"social\" web has altered too how employers interact with talent pools. It has also sucked up time and energy on useless efforts to create meaning and hires. In this webcast, presenter John Phillips, Senior Recruiting Manager, shared how Microsoft has optimized their recruiters' activities on social networks like Facebook, LinkedIn, Myspace, Ning, Twitter, and other key social channels to make them more productive on these networks. He also discussed the creative ways they are measuring the effectiveness of these sources. <number><number>
  3. “It used to be that recruiters with great head hunting skills were the only ones who succeeded; social communities have changed all of that,” stated Phillips. He discussed the concept of a talent shift; a migration from one-directional employment messaging and candidate communication on print to online. The latest phase in this shift has, for the first time, allowed for a pre-employment conversation between individuals and employers.Employers who are interested in making the most out of this talent shift, moving from transactional recruiting to relationship recruiting, should pay particular attention to where groups of talent interact online. “A talent community should not live where you tell it to,” cautioned Phillips.<number><number>
  4. This figure captures the job-seeking experience and typical candidate behavior, using data from the Bureau of Labor Statistics. “What tools and techniques should we put into place, as a company, to talk to the candidate in each phase of the cycle?” asked Phillips.Most organizations, he posited, unless they are in the top echelon of recruiting, will focus their efforts on active and casually-looking candidates. “You’re asking these candidates to participate in a transaction; come here and apply,” Phillips said. This community, as a result, gets frequently tapped by recruiting with sourcing skills who force the transaction forward, rather than waiting for the candidate to initiate it. “Where this lifecycle will go next is building relationships using Web 2.0,” he added.<number><number>
  5. As recruiters become more successful at building relationships using Web 2.0 technologies, it will be harder, Phillips said, to manage them in an effective and productive way. “In the last year and a half of study, we’ve decided that social networks are a huge waste of recruiter productivity and time.” The networks are segmented and demand different activities; recruiters who try to manually build relationships and identify talent, even if they are really good at it, will waste a lot of time in the process, he cautioned.The reason, Phillips shared, is that too much of recruiter time on social networks is spent on manual activities like posting jobs, responding to emails, engaging talent on FaceBook, or tweeting to candidates on Twitter. “Unless this is automated, you’re wasting a huge amount of recruiter productivity,” he advised.<number>
  6. “Ideally these communities can be fed without having to take recruiters offline,” Phillips said. Automation should allow recruiters to focus on delighting the candidate once they are ready to make that transaction with an organization.So where are the candidates absorbing career content? Not just the career site, said Phillips. “Candidates want choices; we cannot tell them how to engage with us.” Recruiting can benefit from micro-segmentation, a concept used in marketing for a long time. <number>
  7. “Now that we know about the micro-segmentation of the talent pools and where they live, we asked ourselves what the technology solution was,” said Phillips. Microsoft has multiple brand channels, and the solution needed to both incorporate the differences in brands and the differences in the specific candidates needed.The solutions included specific brand pages with ‘call to action’ social network interactivity, reaffirming the belief that the organization must not dictate how candidates can communicated with the organization to connect. Search Engine Optimization (SEO) was also factored into the solution to ensure a very broad talent outreach.8
  8. “This now becomes the hub where everything comes together and allows candidates to interact with us in any way that they want,” shared Phillips. Job descriptions, as an example, are all actionable with social network content. Additionally, they have been optimized for web search to appear high in search results.“We’ve built communities on FaceBook, Twitter, Myspace, and others, but they have been automated,” Phillips added. Finally, “one of the most important things, then, is to measure every activity.”89
  9. “Now you’ve seen out platform and distribution, let’s focus again on transactional versus relationship recruiting,” said Phillips. In transactional recruiting, candidate generation activity is typically funneled into a data system to be harvested later as a hire, and most recruiter performance is measured on hires. Recruiters aren’t encouraged to develop long-term relationships, since their part in that relationship ends at the hire.Relationship recruiting, using Web 2.0 technologies, changes that strategy all together. Network cultivation leads to ongoing contact, and while transactions still occur throughout the process, the relationship doesn’t go away. “Common conversations around here now are with the top candidates not hired, and how, through automated connections, that relationship can be maintained until the next job match comes along,” shared Phillips.10
  10. Now that Microsoft has actionable social sharing on every page, talent acquisition moves beyond recruiters to include employees, hiring managers, customers and casual web surfers. “Every hiring manager thinks they have robust networks; now you can put that to the test and actually measure them,” suggested Phillips.Social sharing also adds a degree of transparency to an otherwise veiled process. “This takes our recruiting to the next level and allows us to broadcast in everyway possible,” Phillips added.1011
  11. “The big elephant in the room is this: recruiters are stealing your I.P. (intellectual property),” cautioned Phillips. “They are building networks that they will keep with them forever and employers aren’t able to do anything about it.” The most common configuration allows recruiters to build personal networks. Microsoft has reconfigured that strategy to corporate networks that recruiters link into but are owned by the organization. “You sill want recruiters engaged, it’s their life line,” he added, but instead of recruiter pages, the company has built corporate-owned networks. “This enables recruiters to plug in, but they can’t take it with them if they leave.”11<number>
  12. “This adds to your competitive intelligence gathering process as well, whether that is filling out organizational charts or name generations, yet removes the manual input previously necessary,” said Phillips. The Microsoft talent stream separates top talent from average. The community isn’t necessarily always about recruiting, but is designed to keep both active and passive candidates engaged. “Now it’s a community that lives on its own, yet we control it from a recruiting perspective,” he added.<number>13
  13. “We have to measure everything,” Phillips advised. For instance, click-through rates and landing pages are measured for source efficiency; this measurement allows leaders to allocate resources appropriately based on usage. “We talked about traditional metrics like page views, applicants, indexing and cost-per-posting. Web 2.0 metrics examine more useful items like cost-per-applicant, leads captured, and prospects and applicants,” he added. This integrated recruiting engine increases talent pipelining and will improve ROI. “If you are thoughtful about deployment, you’ll allow recruiters to get back to relationships and not just transactions.”13