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User Generated Chaos
     SXSW Interactive 2013


     Slides & links: lanyrd.com/scdkqw
Panelists
Henrik Berggren                                   Jan Senderek
CEO and co-founder                                CEO and founder
Readmill                                          Popset and tba
@henrikberggren                                   @jans



Natalie Downe                                     Nico Perez
CPO and co-founder                                Co-founder
Lanyrd                                            Mixcloud
@natbat                                           @nicoperez




                  Slides & links: lanyrd.com/scdkqw
Topics
‣   How to solve the cold-start / blank page problem

‣   What incentives encourage users to generate
    (good) content

‣   How to facilitate the navigation of UGC, and the pros
    and cons of folksonomies

‣   How to deal with spammy users and profanity

‣   Handing over control: Moderators and admin

‣   How to balance what your users want
    vs. what you want

               Slides & links: lanyrd.com/scdkqw
How to solve the cold start
 or blank page problem
pinterest.com
Lanyrd.com
Path
emptystates.tumblr.com
AUDIENCE POLL:

A. Auto-port FB Social Graph
B. Port and Choose
C. Manually add
What incentives
  encourage users to
generate (good) content
linkedin.com
tumblr.com
How to facilitate the
 navigation of UGC,
and the pros and cons
   of folksonomies
youtube.com
soundcloud.com
Wunderlist
Apple App Store
Chrome Web Store
How to deal with spammy
  users and profanity
flickr.com
mixcloud.com
Branch & Discourse
Handing over control:
Moderators and admins
stackoverflow.com
hypem.com
How to balance what your
 users want vs. what you
OPEN TO AUDIENCE
DISCUSSION & QUESTIONS
Q&A #ugchaos
Henrik Berggren                                  Jan Senderek
CEO and co-founder                               CEO and founder
Readmill                                         Popset and tba
@henrikberggren                                  @jans



Natalie Downe                                    Nico Perez
CPO and co-founder                               Co-founder
Lanyrd                                           Mixcloud
@natbat                                          @nicoperez




           Please rate our panel: bit.ly/rateugchaos

                  Slides & links: lanyrd.com/scdkqw

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User Generated Chaos - SXSW 2013