1. NEW in December 2007
Media Strategies for
Marketing Places in Crisis:
Improving the Image of Cities,
Countries and Tourist
Destinations
By Eli Avraham and Eran Ketter
A unique, in-depth investigation into "image
crisis" and the strategies to overcome it
• Offers a comprehensive introduction to the
fields of place images, place marketing and crisis
communication management.
• Illustrates the issues, problems and solutions
with dozens of in-depth case studies from around
the world.
• Presents highly practical solutions for places
suffering from sudden crises or prolonged
negative images due to chronic problems like
high crime rates, economic woes or lack of
attractions.
• Provides 24 media strategies and a wide-scale
model to draw a positive approach from negative
circumstances.
“This is an important book which gives a wealth of practical,
well researched communications advice to cities and countries
in times of crisis. … Sensible and makes an important
contribution to the field. Highly recommended reading for
national, regional and city administrators.”
Simon Anholt, member of British government's Public
Diplomacy Board.
“Eli Avraham and Eran Ketter make a major contribution… in
this timely book. Media Strategies for Places in Crisis is
scholarly yet hugely readable and readily communicates the
authors’ command of their subject. This book is set to become
a must-have for anyone involved in place marketing, whilst
likely to become a popular text on the burgeoning range of
university courses in this field."
Professor Nigel Morgan, The Welsh Centre for Tourism
Research, University of Wales Institute, Cardiff.
About the Authors
Eli Avraham (PhD) is a senior lecturer in
the Department of Communication,
University of Haifa, Israel. Dr. Avraham has
studied the field of place image for over a
decade and is the author of several books
and articles in the field.
Eran Ketter is a strategic consultant and a
graduate student in the Department of
Communication, University of Haifa, Israel.
In recent years he accumulated vast
practical experience in business consulting
and in the promotion and marketing of cities
and organizations in Israel.
www.books.elsevier.com/hospitality
December 2007 | Paperback
Size: 184 X 260 mm
ISBN: 978-0-7506-8452-1
PRICE: US$49.95 / £27.99

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Media Strategies for Marketing Places in Crisis discusses the
various dimensions of an image crisis and different strategies to
overcome it, both in practice and theory. Based on the careful
analysis of international case studies, advertisements, public
relations campaigns, press releases, academic articles, and web
sites, it answers the question asked by local and national decision
makers the world over: “Which marketing and PR strategies
should be employed to alter the image of a place undergoing
image crisis?”
Table of Contents
Part One: Marketing Places, Media Campaign and Crisis Management
1. Introduction to place marketing and branding
2. Public images and media images of places
3. Image management and campaign
4. Consumer behaviour
5. Crisis and communication management
Part Two: From Theory to Practice
6. Preliminary analysis: crisis, audience and place characteristics (CAP)
7. Source strategies
8. Message-focused strategies
9. Media strategies focused on the target audience
10. The multi-step model for altering place image
Final observations and lessons
References
Index