Creativity can be developed through self-evaluation of one's progress, consideration of influences, and openness to new ideas. The document discusses evaluating how various factors like technology, research, influences, and skill development have helped or limited creativity. It also addresses defining creativity, considering it a common ability involving problem-solving and rearranging ideas, rather than only originality. Creativity results from an interaction between an individual and their culture and field.

1. Creativity
Tends to be used in combination with
one of the other topics!

2. Creativity
• It is important not to assume one answer to any
question! Rather than ask yourself the question,
• ‘How have I because more creative?’, ask
yourself,
• ‘Have I become more creative?’.
• If you answer the second question, then you will
evaluate your progress much more thoroughly
rather than just describe what you have done.

3. Creativity
• Think about the pros and cons of the technology,
software, research (esp into conventions) and
planning you did
• Perhaps your options (creativity) have sometimes
been limited by these things (imove, cameras,
equipment, lack of knowledge)
• Or perhaps your options were broadened,
developed, emphasised by these things
• How could changes to these things be improved
to make you even more creativity?

4. Creativity
• What do we mean by creativity anyway?
• Is it being
– Original?
– Different?
– Cleverer?
• What does creativity mean to you? (Think,
Pair, Share)

5. Creativity – Serious Definitions
A process needed for problem solving...not a special gift enjoyed
by a few but a common ability possessed by most people" (Jones
1993)
"The making of the new and the re arranging of the old" (Bentley
1997)
"Creativity results from the interaction of a system composed of
three elements: a culture that contains symbolic rules, a person
who brings novelty into the symbolic domain, and a field of
experts who recognise and validate the innovation."
(Csikszentmihalyi 1996)
"There is no absolute judgement [on creativity] All judgements
are comparisons of one thing with another." (Donald Larning)

6. Creativity - Influences
• Think about where your ideas come from? It is
likely to be a combination of influences and some
original thinking.
• Think first about influences – Make a list
– Identify specific real world media text, media products
and other students work
– Are there things outside of ‘media’ that have
influenced you?
• List specific aspects of your production that have
been influenced by these external influences

7. Creativity – Influences
• How did your audience influence you? Give
specific examples
• How did other member of your team or other
members of the class influence you? Give
specific examples
• How did your teachers influence your work?
Give specific examples

8. Creativity and You
• Now think about what has been original in your
work? Did working alone help or hinder this?
• Is originality still possible? What does Post
Modernism have to say about this? Are you able to
be original when you are required to do certain
things for OCR
• Have you developed your own personal
themes/style/aesthetic in the last two years
• Identify specific aspects of your productions that
you could talk about to illustrate these points

9. Evaluation of Creativity
• How has what you have done encouraged and
developed your creativity over the last two
years? – Technology, research, planning,
conventions
• Are you more creative now? How or why not?
• What impact has creativity had on your work?
• Is creativity important?

10. Preparing for the exam
• Consider how the elements below have helped
or hindered creativity. Give specific examples.
You need to write about AT LEAST 3 productions
Production Research/Planning Digital Tech Post Production Real Media
conventions