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Results of the Rutgers Agritourism Conferences
                             Michelle Infante-Casella1, William Bamka1, Jenny Carleo1, Sue Colucci2, Peter Furey3, Nicole Goger3, Stephen Komar1, Lucas Marxen1, Meredith Melendez1,
                                                                                Jack Rabin1, Samantha Rozier Rich4, Brian Schilling1
                             1 Rutgers   NJAES Coperative Extension, 88 Lipman Dr., New Brunswick, NJ 08901; 2 North Carolina State University Extension, 740 Glover St., Hendersonville, NC 28792; 3 New Jersey Farm
                                                         Bureau, 168 West State Street, Trenton, New Jersey 08608; 4 North Carolina State University, Campus Box 8004, Raleigh, NC 27695;



Abstract
                                  The Rutgers Agritourism Working Group has
                                  discovered that in today’s economy their clients
                                  have had to shift their efforts from growing for
                                  the wholesale market to the direct sale of fresh
                                  and value-added products to local residents and
                                  visitors. The team’s research has shown that 1 out
                                  of every 5 New Jersey farms is now engaged in
agritourism, generating an estimated $57.5 million in annual revenue statewide.
Along with these changes come new needs: the growers need educational
assistance on topics such the “experience economy”, farm visitor safety, using
social media and other agritourism topics related to this new customer-producer
dynamic. The team secured $40,000 from the U.S.D.A. Specialty Crop Block Grants
in collaboration with New Jersey Farm Bureau (NJFB). Using these funds, the team
designed and hosted the first Rutgers Agritourism Conference. The conference
consisted of a one day conference repeated in three locations on three separate
days. The target audiences were livestock operators and crop producers currently
involved in agritourism, or considering agritourism on their farm. Attendance at
the three conferences totaled 211 farmers and policy-makers/enforcers.
Comments from attendees reflect the value they derived from the conference,
including statements like: “The program was worth more than $100” (a modest
$10 registration fee was charged)! “This program far
exceeded my expectations!” “The program was well
thought out, hit many subjects, and was good for
                                                                                                              Results and Discussion
people starting out in agritourism and for those of us
                                                                                                              Participants overall felt that the conference was well worth their time whether
who have done this for years.”
                                                                                                              they were experienced in the agritourism field or just beginning to think about
                                                                                                              agritourism as an option for their farm. 100% of survey respondents felt that
                                                                                                              the conference met their expectations, 36% felt that the conference was
                                                                                                              above their expectations, and 35% felt that the conference was far above their
                                                                                                              expectations.




Materials and Methods
The workshops were funded by a $40,000 USDA Specialty Crop Grant and offered
in collaboration with the NJ Farm Bureau and Rutgers NJAES Cooperative
Extension. The goal was aiding farmers in beginning or honing existing
agritourism operation skills. The conferences were held in 3 locations. We
developed advertisement brochures, posted the events on web site calendars,
blog posts, Facebook, newsletters, newspapers and via other media outlets to
attract potential participants. Team members presented lectures which includes
                                                                                                              http://njsustainingfarms.rutgers.edu/agritourism.html
members from North Carolina State University Extension.

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Infante casella and carleo poster nj

  • 1. Results of the Rutgers Agritourism Conferences Michelle Infante-Casella1, William Bamka1, Jenny Carleo1, Sue Colucci2, Peter Furey3, Nicole Goger3, Stephen Komar1, Lucas Marxen1, Meredith Melendez1, Jack Rabin1, Samantha Rozier Rich4, Brian Schilling1 1 Rutgers NJAES Coperative Extension, 88 Lipman Dr., New Brunswick, NJ 08901; 2 North Carolina State University Extension, 740 Glover St., Hendersonville, NC 28792; 3 New Jersey Farm Bureau, 168 West State Street, Trenton, New Jersey 08608; 4 North Carolina State University, Campus Box 8004, Raleigh, NC 27695; Abstract The Rutgers Agritourism Working Group has discovered that in today’s economy their clients have had to shift their efforts from growing for the wholesale market to the direct sale of fresh and value-added products to local residents and visitors. The team’s research has shown that 1 out of every 5 New Jersey farms is now engaged in agritourism, generating an estimated $57.5 million in annual revenue statewide. Along with these changes come new needs: the growers need educational assistance on topics such the “experience economy”, farm visitor safety, using social media and other agritourism topics related to this new customer-producer dynamic. The team secured $40,000 from the U.S.D.A. Specialty Crop Block Grants in collaboration with New Jersey Farm Bureau (NJFB). Using these funds, the team designed and hosted the first Rutgers Agritourism Conference. The conference consisted of a one day conference repeated in three locations on three separate days. The target audiences were livestock operators and crop producers currently involved in agritourism, or considering agritourism on their farm. Attendance at the three conferences totaled 211 farmers and policy-makers/enforcers. Comments from attendees reflect the value they derived from the conference, including statements like: “The program was worth more than $100” (a modest $10 registration fee was charged)! “This program far exceeded my expectations!” “The program was well thought out, hit many subjects, and was good for Results and Discussion people starting out in agritourism and for those of us Participants overall felt that the conference was well worth their time whether who have done this for years.” they were experienced in the agritourism field or just beginning to think about agritourism as an option for their farm. 100% of survey respondents felt that the conference met their expectations, 36% felt that the conference was above their expectations, and 35% felt that the conference was far above their expectations. Materials and Methods The workshops were funded by a $40,000 USDA Specialty Crop Grant and offered in collaboration with the NJ Farm Bureau and Rutgers NJAES Cooperative Extension. The goal was aiding farmers in beginning or honing existing agritourism operation skills. The conferences were held in 3 locations. We developed advertisement brochures, posted the events on web site calendars, blog posts, Facebook, newsletters, newspapers and via other media outlets to attract potential participants. Team members presented lectures which includes http://njsustainingfarms.rutgers.edu/agritourism.html members from North Carolina State University Extension.