Dom Sagolla - Cumbre del Futuro 2010

Changing the World
with 140 Characters

Wednesday, June 23, 2010

@dom


Quick Survey

Writers?
CEOs?
Marketers?
Women?


Three Parts
I. How Twitter was
Hatched
II. Where We Are
Today
III. What Awaits Us


Part I


Twitter
History

(@theBook)


2001


@jack


2006


Odeo


Odeo
@jack @ev
@noah @dom
@biz @rable
@crystal @rayreadyray
@jeremy @ﬂorian
@adam @timroberts
@tonystubblebine @blaine


twttr


“waiting for dom to
update more”

-@jack, tweet 35


“oh this is going to be
addictive”

-@dom, tweet 38


“private”


severance


@surf


@work


direct
message

2007


Twitter.com


“One could change the
world with one hundred
and forty characters.”

-@jack


SxSW


Twitter, Inc.


iPhone


2008


Fail Whale


Obama


Obama `08
22 days
10 people
Total secrecy
#7 Free App
Over 41,000 calls


Mumbai


2009


Hudson


@Oprah


Part II


Current
Status

Tweets per Capita

One day in May

Normalized by Year

Total countries: 60


Best Tweets Per Capita
Growth 2010 tweets
One Day in 2010 One Day in 2009
Country Percentage per capita
normalized normalized
2009 to 2010 per month
1. Singapore 688,781 90,937 757 4.5
2. Netherlands 1,170,748 204,560 572 2.1
3. Australia 1,286,871 377,808 341 1.8
4. New Zealand 245,378 65,601 374 1.7
5. USA 17,721,271 6,007,384 295 1.7
6. Canada 1,448,704 447,033 324 1.3
7. Ireland 189,753 35,182 539 1.3
8. Puerto Rico 155,392 16,057 968 1.2
9. Brazil 6,652,450 375,661 1,771 1.0
10. UK 2,022,785 471,130 429 1.0

24-hours: May 16 2009 & 2010


Worst Tweets Per Capita
Growth 2010 tweets
1. DRC 118 0 0.0
1. Ethiopia 365 608 60 0.0 !
2. Kosovo 51 0 0.0
3. Sudan 1,701 301 565 0.0
4. Bangladesh 7,263 1,167 622 0.0
5. Uzbekistan 1,485 17 8,717 0.0
6. Somalia 488 133 366 0.0
7. Nepal 7,206 1,465 492 0.0
8. Pakistan 46,610 6,401 728 0.0
9. Nigeria 55,162 3,096 1,782 0.0
10. BVI 10 6 181 0.0
11. Haiti 4,811 667 721 0.0

24-hours: May 16 2009 & 2010


Best Tweet Output 2010
Growth 2010 tweets
1. USA 17,721,271 6,007,384 295 1.7
2. Brazil 6,652,450 375,661 1,771 1.0
3. Indonesia 6,134,744 110,098 5,572 0.8
4. Japan 3,031,742 162,380 1,867 0.7
5. UK 2,022,785 471,130 429 1.0
6. Canada 1,448,704 447,033 324 1.3
7. Australia 1,286,871 377,808 341 1.8
8. Netherlands 1,170,748 204,560 572 2.1
9. India 895,429 119,865 747 0.0
10. Germany 876,216 189,635 462 0.3

24-hours: May 16 2009 & 2010


Worst Tweet Output 2010
Growth 2010 tweets
1. British Virgin 10 6 181 0.0
2. Gibraltar 15 0 0.0
3. Kosovo 51 0 0.0
4. DRC 118 0 0.0
5. US Virgin 185 65 283 0.1
6. Ethiopia 365 608 60 0.0 !
7. Somalia 488 133 366 0.0
8. Uzbekistan 1,485 17 8,717 0.0
9. Sudan 1,701 301 565 0.0
10. NL Antilles 2,575 275 935 0.4

24-hours: May 16 2009 & 2010


Best Tweet Growth
Growth 2010 tweets
1. Uzbekistan 1,485 17 8,717 0.0
2. Indonesia 6,134,744 110,098 5,572 0.8
3. Venezuela 707,650 18,142 3,901 0.8
4. Turkey 290,096 11,158 2,600 0.1
5. Thailand 668,514 29,650 2,255 0.3
6. Japan 3,031,742 162,380 1,867 0.7
7. Nigeria 55,162 3,096 1,782 0.0
8. Brazil 6,652,450 375,661 1,771 1.0
9. Egypt 47,884 2,871 1,668 0.0
10. Saudi Arabia 39,141 2,743 1,427 0.0

24-hours: May 16 2009 & 2010


Worst Tweet Growth
Growth 2010 tweets
1. Iran 84,101 273,211 31 0.0 !
2. Ethiopia 365 608 60 0.0 !
3. British Virgin 10 6 181 0.0
4. US Virgin 185 65 283 0.1
5. USA 17,721,271 6,007,384 295 1.7
6. Canada 1,448,704 447,033 324 1.3
7. Portugal 162,578 49,885 326 0.5
8. Israel 73,774 21,771 339 0.0
9. Australia 1,286,871 377,808 341 1.8
10. Aruba 2,853 784 364 0.8

24-hours: May 16 2009 & 2010


Iran Protests
On the night of 14 June the
pro-Ahmadinejad Basij
paramilitary group raided
Tehran University, injuring
many.

On June 15, Twitter was asked
by the US State Department to
move a maintenance window
so that they could continue to
monitor events.

Source: Wikipedia

Iran Protests

12,762 on June 14, 2009

472,115 on June 20, 2009

84,101 on May 16, 2010

-31% Tweet Growth

~0 Tweets Per Capita / Mo.

Image: Wikipedia

Haiti
879 on Jan 11, 2010
3033 on Jan 13, 2010
4811 on May 16, 2010
721% Tweet Growth
~0 Tweets Per
Capita / Mo.
Current Active Users:
577
Image: Wikipedia

Chile
75,550 on Feb 26, 2010
89,382 on Feb 27, 2010
432,243 on May 16, 2010
1,079% Tweet Growth
0.8 Tweets Per
Capita / Mo.

Image: Wikipedia

Venezuela
707,650 on May 16, 2010

28,100,000 people

0.8 Tweets / Capita

3,901% Tweet Growth
@chavezcandanga
404,786 followers

Current Active Users: 59184
Image: BoingBoing


Dominican Republic
707,650 on May 16, 2010
633% Tweet Growth
~0.016% Tweets / Capita
5677


Costa Rica
707,650 on May 16, 2010
103% Tweet Growth
~0.025% Tweets / Capita
11041


Part III


What’s
Next

Better
Writing

Lead
Value
Master
Evolve
Accelerate

10 Tips
1. Own your own smartphone
2. Employer Social Media Policy
3. Check Sources and Attribute
4. Get an Editor
5. Don’t Tweet While Drinking
6. Jokes can almost always be taken the
wrong way; expect this.
7. Never discuss a story before its time, or
tweet about something before it
happens.
8. Be as clear as possible with your sources
about when you expect your story to
post so they know when and how to
promote it.
9. Avoid writing about colleagues or the
workplace.
10.Follow other journalists.


Give Someone
a Voice

Enable short codes.

Foster community.

Encourage speech.

Listen.

Better
Business

FUN

SIMPLE

SOCIAL


Passion Excitement Addiction

Virality

Playfulness


Simple


Social Network


BANK


@Square

squareup.com

@DollarApp

Sole Proprietor
Exclusive to iOS
San Francisco, CA


DollarApp Principles

One Feature

One Person

One Month

== One Dollar


DollarApp Mission

Describe an Idea
Guarantee Focus
Avoid Outside
Investment


One Feature

Do One Thing

Simple Gestures

Hide Complexity

Performance is a Feature


One Person

Designer / Developer

Single Executive

Contract Experts

Maintain Community


One Month

Design Up Front

Build Community

Ship Quickly and Iterate


== One Dollar

Reduce Variables

Stay Consistent

Add Value

Iterate and Grow Price


Social


MOBILITY AS A MINDSET

MARKERS FOR SUCCESS


Review
I. How Twitter was
Hatched
II. Where We Are
Today
III. What Awaits Us


peoplebrowsr.com San Francisco, CA

POPULATION DATA

wolframalpha.com Champaign, IL

@dom
dom.net


Dom Sagolla - Cumbre del Futuro 2010

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