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12

Emirates        The Airline




                Emirates A380 - the exclusive onboard Lounge


                Commercial Operations                                New offices were opened in Los Angeles,
                                                                     Muscat, Sanaa, Kuala Lumpur, Jakarta, Jeddah
                Despite the tough recession, Commercial
                                                                     and Kuwait. Globally, Emirates commercial
                Operations continued to expand by offering a
                                                                     contact centres and reservations offices receive
                wider range of flights and destinations, opening
                                                                     21 calls every minute and answer 85.3 per cent
                new offices, and introducing additional online
                                                                     of them in under 20 seconds.
                self-service options, while carefully monitoring
                trading conditions to ensure that customers
                continued to receive value for money.                From centralising the reservations office for
                                                                     China in Guangzhou to increasing capacity
                                                                     in most offices, Emirates strove to make the
                Online sales via emirates.com for the year
                                                                     telephone booking experience as efficient as
                amounted to AED 4.42 billion (US$1.2 billion),
                                                                     possible. Additionally, for customers without
                which represents 73 per cent growth on
                                                                     convenient internet access, self-service kiosks
                2007/08. A total of 896,838 bookings were
                                                                     were installed in the UAE in each retail hub.
                made online and an average of 9,244 passenger
                                                                     During the year, approximately 13 million calls
                segments were booked per day, an increase of
                                                                     were answered.
                80 per cent over last year.


                For the first time, the division introduced multi-   In India, the chauffeur-drive service was

                currency pricing on the newly-developed              introduced in Mumbai, Delhi, Hyderabad and

                booking engine as well as the Best Price pledge,     Bengaluru while in Damascus, a new daily

                promising to offer the lowest price on any           bus service was introduced from the capital to

                Emirates flight on any website, as well as           Aleppo via Homs and Hamah.

                introducing a Skywards Miles upgrade facility.
                                                                     Skywards membership crossed the four million
                The division also introduced pre-departure           mark with a new member enrolling every 41
                notifications on mobile phones, the launch of        seconds.
                Business Rewards, which enables small businesses
                to accumulate Skywards Miles, as well as the         In Dubai International airport’s new Emirates
                ability to book a number of low cost carriers’       Terminal 3, Skywards Silver members travelling
                services on emirates.com. Arabic, Turkish and        in Economy Class now have a special check-in
                Greek booking engines were also launched.            service.
13




Since its inception in 2004, Skywards members        to better share information and relevant data
have contributed over 155 million Miles              globally.
to charities supporting children’s welfare,
humanitarian and medical assistance in               CASA is committed to retaining the business of
developing countries and for disaster relief. In     Emirates and Dnata customers by demonstrating
addition to its long-standing co-branded credit      an empathetic, caring and personalised manner
card with Citibank UAE, Skywards has launched        when dealing with situations that have not met
co-branded credit cards with Emirates Islamic        the group’s or the customer’s expected standards
Bank, Emirates Bank, Citibank Australia and          of performance.
Standard Chartered Bank India.
                                                     To ensure that the Emirates Group maintains
The Emirates High Street completed its first         its reputation for excellence during its rapid
full year of operation with over 450 products        growth, the Service Audit Team constantly
available online and delivered to over 60            monitors and measures product and service
                                                                                                             A recycling campaign was
countries worldwide.                                 standards.
                                                                                                             launched across the group


Customer Affairs & Service Audit                     In addition, the Mystery Shopper team also
                                                     contributes to the evaluation of how well our
Customer Affairs & Service Audit (CASA)
                                                     customer service staff meet the expectations
continued to decentralise by establishing
                                                     of our customers. The process will grow as the
offices in Johannesburg, Osaka, Hong Kong
                                                     organisation adds more routes, products and
and Tehran, adding to the existing network of
                                                     destinations.
regional offices in UK/Europe, The Americas,
Australia/New Zealand and the Indian
                                                     Service Audit is continuing to expand its
subcontinent.
                                                     programmes. All elements of customer service
                                                     are regularly evaluated including Service
This re-organisation has resulted in a 50 per cent   Delivery, Airport Services, Skywards and the
improvement in handling complaints in Dubai          worldwide call centres with recommendations
and across the network as it allows customers’       made to departments to enhance and improve
concerns to be dealt with more effectively and       the product and service delivery.
promptly at a local level. Due to ongoing customer
service improvements, Baggage Claim processing       This year there were 500 audits on Emirates’
times have been reduced by 66 per cent.              flights, plus 200 at the worldwide call centres,
                                                     three major audits on Dubai International
Plans are in place to develop a targeted training    airport, 20 on outstations and 100 involving
and development plan for CASA staff to further       Dnata Travel Services.
improve skills and knowledge, which will be
supported by a dedicated Knowledge Portal

                                                                                                             Welcoming the Emirates A380
14                 15

Emirates        The Airline




                                   Emirates has ordered
                                   58 A380s
16

Emirates        The Airline




                Emirates Engineering                                   including C-checks, increased by 20 per cent
                                                                       from last year.
                Housed in the world’s largest maintenance
                hangar (above), Emirates Engineering is now
                                                                       In 2008, a dedicated engine component-
                one of the top three facilities, capable of
                                                                       cleaning workshop was inaugurated and the new
                carrying out extensive interior reconfiguration
                                                                       aircraft paint facility, is currently being finalised,
                and retrofitting of its wide-bodied fleet.
                                                                       to be fully commissioned by mid-2009.

                During the year, the division refreshed 16 out
                                                                       The new engine test cell was responsible for the
                of 29 A330 cabins and all eight A340-300 were
                                                                       testing of 60 engines.
                upgraded with new interiors.

                                                                       Emirates has established an engineering presence
                By the end of the year, 40 of the A330s, A340s
                                                                       at four more outstations – San Francisco, Los
                and Boeing 777s had been fitted with GSM
                                                                       Angeles, Cape Town and Guangzhou.
                modifications to enable passengers to use their
                own mobile phones. The refurbishing and
                retrofitting of the Boeing 777s requires each          Flight Operations
                aircraft to be in maintenance for up to 45 days        It was another year of “firsts” for Flight
                and includes the installation of new First, Business   Operations. The division completed a seamless
                and Economy Class seats, inflight entertainment        move to the world’s largest and most complex
                system, toilets and galleys. This is an investment     Flight and Cabin Crew Operations Centre. At
                by Emirates to provide our passengers with a           the same time, vying for the headlines was the
                uniform fleet, offering the highest standards.         operationally-efficient entry into service of the
                                                                       long-awaited A380.
                The number of heavy maintenance activities,
17




Other firsts included:                              Emirates’ Network Control Centre is based at
The implementation of the RAAS, the Runway          Emirates Group Headquarters with a bird’s eye
Awareness and Advisory System, across all the       view of the entire Dubai International airport
fleet, which will add to safer operations by        complex. The effective integration and ability
preventing runway incursions.                       to monitor in real time, aircraft location as well
                                                    as performance, provides the company with
The Introduction of Class II electronic flight      one of the best tools to optimise the network’s
bags and the LIDO electronic Charting System        efficiency. This avoids any unnecessary
to enhance pilots’ chart information quality, as    diversions, reduced ground time for technical
well as save costs.                                 rectifications and effective management                   Adel Al Redha,

                                                    of passenger logistics. This state-of-the-art             Executive Vice President,

The Flight Training department was refurbished,     technology employed across 100 destinations,              Engineering and Operations

with the move completed on time and below           is one of the largest in the world.
budget. The 2,000 pilots completed the
mandatory English language licence certification,   The increased complexity of Emirates’ network
a month ahead of the GCAA schedule.                 operations over the years has required the
                                                    establishment of a fully-integrated and
The division recorded the fifth anniversary         centralised Network Control Centre housing
of the use of Flex Tracks in cooperation with       relevant stakeholders. There is representation
Air Services Australia, the Maldives, and Sri       within Network Control from all operational and
Lankan air traffic service providers. Up to now     support departments such as Emirates
this partnership has resulted in fuel savings of    SkyCargo, Crew Control, Flight Dispatch,
9.6 million litres and shaved an average of 772     Maintenance Control, Aircraft Planning,
kilometres and 21 minutes off scheduled flight      Commercial Operations, Hub Control,
times. It is estimated to have cut emissions by     Reservations, Dnata Airport Operations, Airport
26,440 tonnes of carbon dioxide and 163,000         Services Dubai and Outstations, as well as Duty
tonnes of nitrogen oxide. In this connection,       Operations Dubai and Outstations.
Flight Operations worked with the European
Union regulators to help draft and design the       The robustness of the airline’s operations
Emission Trading Scheme’s monitoring and            throughout the network is largely dependent
verification process.                               on effective communication and good decisions
                                                    made everyday, which are orchestrated
The airline also reduced the usage of Auxiliary     by highly competent and specialised network
Power Unit (APU) during transit and reviewed        control managers.
the load of variable items which resulted in
the direct reduction of operating cost, saving
millions.


                                                                                                              Extensive retrofitting
                                                                                                              carried out in Dubai
18

                Emirates        The Airline




                                Emirates SkyCargo                                      problems, currency values, especially in Europe,
                                                                                       Australia and South Africa severely impacted
                                Tonnage carried by Emirates SkyCargo
                                                                                       yields.
                                increased by 10 per cent to 1,408,300 metric
                                tonnes though there was a decrease in yield of
                                                                                       With the commissioning of the Cargo Mega
                                2.6 per cent. Despite the challenges, Emirates
                                                                                       Terminal (CMT), upgrades to the existing Emirates
                                SkyCargo produced a growth performance.
                                                                                       SkyCargo warehouse were implemented to
                                                                                       facilitate process improvement for the handling
                                It was an extremely challenging year for
                                                                                       of sea-air consignments, handling of charter
                                Emirates SkyCargo with global trade slowing,
                                                                                       flight traffic and break-bulk operations.
                                the banking sector eventually collapsing and the
                                world going into a recession.
                                                                                       An additional 200 Cool Cells were commissioned
                                                                                       in the CMT for the storage of unitised
                                The effects of reduced demand/production in
                                                                                       temperature-sensitive consignments.
                                the automotive sector and associated industries,
                                which account for some 20 per cent of global
                                                                                       Emirates SkyCargo introduced White Covers,
The fully-automated
                                airfreight, has impacted negatively on exports
                                                                                       an innovation utilising gas-permeable porous
Cargo Mega Terminal
                                from Germany, Brazil, South Africa and the
                                                                                       material, tailored to cover pallets, which assists
                                Asia-Pacific region.
                                                                                       in the maintenance of proscribed temperature
                                                                                       parameters during the transportation cycle.
                                In the first half-year, fuel price directly impacted
                                                                                       This is used, particularly by shippers of
                                on air cargo rates, exacerbating a slow down
                                                                                       perishables and pharmaceuticals, to maintain
                                in world trade, which resulted in reduced
                                                                                       product quality.
                                consumer spending in Europe and the USA.

                                                                                       Further investment in automation, with the
                                Second-half results were drastically affected by
                                                                                       cutover of SkyChain 3.0 incorporating the
                                the global economic downturn with the economies
                                                                                       terminal handling module, was implemented
                                of many countries moving into recession,
                                                                                       to enhance shipment life cycle data; handle
                                negating the effect of fuel price decreases.
                                                                                       related transaction data; and provide real-time
                                                                                       information.
                                As a result of the credit crisis and liquidity
19




A series of relief charter flights were operated to   leading academics, business, and government
Chengdu, China in June carrying relief supplies       representatives.
for victims of the earthquake disaster.
                                                      Emirates Hotels & Resorts continued to develop
During the year, Emirates SkyCargo won a              with international central reservations, a
clutch of international awards including Air          corporate sales and business development unit,
Cargo Carrier of the Year by International            plus a global online distribution system driven
Freighting Weekly Awards, United Kingdom; Air         by newly acquired technology.
Cargo of the Year by Asian Freight & Supply
Chain magazine, Asia; Best Middle East Cargo          Emirates continued its support of the Dubai
Airline by Air Cargo News, UK; Best Air Cargo         Desert Conservation Reserve which gained
Carrier Middle East by Asian Freight and Supply       the coveted Protected Area Status from UNEP
Chain – Cargo News Asia, Hong Kong; and Best          (United Nations Environment Programme) and
Customer Care by Air Cargo Week, UK.                  the IUCN (International Union for Conservation
                                                      of Nature), a culmination of five years’ work
Emirates SkyCargo participated in the following       in conservation management. Attracting over             Arabian oryx at
trade events: Intermodal 2008 (São Paulo) in          210,000 visitors in 2008, the DDCR proved               Al Maha Desert Resort & Spa
April 2008; Air Cargo China 2008 (Shanghai) in        that management of popular desert safaris
June 2008; and Air Cargo Forum 2008 (Kuala            need not impact the environment. The Harbour
Lumpur) in November 2008.                             Hotel & Residence completed its first full-year
                                                      of operation achieving 73 per cent occupancy,
                                                      despite the challenging economic conditions.
Destination & Leisure Management
The division, like all travel companies, was          Al Maha Desert Resort & Spa continued
affected by the global downturn and from              its inspirational success in its ninth year of
a shortage of rooms in Dubai in 2008, this            operation, again generating profits, plaudits
year saw a lessening of demand with Arabian           from its guests and awards for the high quality
Adventures hosting 267,600 guests. The top five       of service.
markets of UK, Australia, Germany, GCC and
South Africa showed a 10 to 15 per cent decline,      In Australia, Wolgan Valley Resort & Spa is
but Brazil proved a successful new market.            due for completion in late 2009, setting a
                                                      new benchmark for hospitality. The hotel has
Emirates Holidays cared for a total of 81,504         paid special attention to the preservation of
tourists with top destinations again being Dubai,     endangered wildlife and the indigenous habitats
Malaysia, Thailand, the Maldives and Mauritius.       by obtaining approval of federal and state
                                                      environmental agencies.
Congress Solutions International (CSI)
strengthened its brand locally and internationally    In Seychelles, Cap Ternay Resort & Spa is slated
with the staging of several high-profile events.      to open in 2011/12. This five-star, 416-room-
                                                      resort including a luxury 40-villa complex,
Some 1,350 top executives from the travel and         will again emphasise Emirates’ commitment to
tourism industry, heads of states and other           conservation and environmental sustainability.
dignitaries attended the Global Travel & Tourism
                                                                                                              Location of Wolgan Valley Resort
Summit organised in Dubai by CSI on behalf of
                                                                                                              & Spa, opening October 2009
the World Travel & Tourism Council.
Later in the year, CSI also arranged, on
behalf of the World Economic Forum and
the government of Dubai, a summit on the
Global Agenda attended by 700 of the world’s
20

                   Emirates              The Airline




                                         Golden Gate Bridge, San Francisco


                                         Also under construction, and due for completion     which enabled the airline to provide daily
                                         by the end of this fiscal year, is a 10-storey      non-stop services to Milan. A second daily
                                         extension of the Emirates Holidays building         service to Milan began in January 2009. Five
                                         and by summer of 2009, the new Arabian              direct flights to Nice were launched and daily
                                         Adventures Operations Centre, in Dubai              non-stop services introduced to Rome. The
                                         Investments Park, should be ready. The Centre       A380 was deployed on the London route from

The Gold Coast, Australia, served        will include a multi-storey car park for 300 cars   1st December.

through Brisbane                         and four-wheel drives, over 120 parking bays for
                                         larger vehicles like buses, and 15 washing bays.    Istanbul flights were increased to 11 per week;
                                                                                             the Larnaca and Malta service became daily, a
                                                                                             second daily flight boosted the Moscow service
                                         Planning and Market Research
                                                                                             from 1st March, and another daily service to
                                         With Airbus delivering four A380s and Boeing        Athens began before the end of the fiscal year
                                         delivering 10 Boeing 777-300ERs and six Boeing      on 26th March.
                                         777-200LRs, the Emirates passenger fleet size at
                                         year-end was 124 aircraft.                          In East Asia, Guangzhou (Canton) became the
                                                                                             fourth city in China to be served by Emirates in
                                         A number of new destinations and services were      July, starting six times a week and daily services
                                         added to the network.                               from 1st October 2008.

                                         In Brazil, a seventh service was launched to São    The airline increased Kuala Lumpur services to
                                         Paulo, bringing the operation to a daily service.   12 weekly flights.

                                         In the USA, two more cities joined the network      In Australia, a second daily flight was launched
                                         – Los Angeles became the third US city to be        to Brisbane and on to Auckland on 1st February,
                                         served by Emirates with three flights per week      and a third non-stop daily to Melbourne on
                                         using the ultra-long range Boeing 777-200LR.        2nd February. The A380 was introduced to
                                         Two months later, in December, San Francisco        Sydney and Auckland from 1st February.
                                         was inaugurated with three weekly services.         Operations to Nagoya, Japan ceased on 29th
                                                                                             March 2009.
                                         In Europe, Rome and Milan were de-linked,
21




In West Asia, the total number of flights to        more than 400 safety and emergency procedure
Dhaka increased to 17 per week while in India,      courses for cabin and flight deck crew using
Kozhikode became the 10th destination. A fifth      two full-movement simulators, First Class
daily service was initiated to Mumbai and flights   upgrade, Business Class and Purser courses
to Delhi increased from 11 to 25 per week.          – in fact, there were no less than 33 courses
                                                    conducted every day during the year.
The phased increases in services to Hyderabad,      At the same time, 270 ab-initio courses were
Bengaluru, Kochi and Chennai also reflected the     held, each with 19 new entrants per week for
importance of the Indian market.                    men and women joining Service Delivery.
                                                    During the year, Emirates passed the 10,000
In Saudi Arabia, Riyadh and Jeddah became           cabin crew milestone. The 10,000th was Miss
daily operations with the addition of a seventh     Mohana Chonayah from Malaysia.
weekly flight.
                                                    In order to build effective working relationships         An A380 cabin crew service
Amman now has 12 flights, Damascus 11 and           between the A380 crew, a new Captain/                     training simulator at
Kuwait 26 services per week.                        Purser workshop was set up and the Nujoum                 Emirates Training College
                                                    experiential programme for all cabin crew and
The Dubai-Accra-Abidjan route became a              ground teams was introduced.
daily operation and a second daily service was
introduced to Lagos on 1st February.                The launch of a new uniform, initially on the
                                                    A380, and which will be rolled out to all staff in
The Market Research department provided             June 2009, underlined the innovations taking
stakeholders across the group with internal and     place. This included the opening of the new
external customer insights by continuously          Crew Operations Terminal, a mini airport, in its
monitoring ongoing developments of existing         own right, at the Emirates Group headquarters,
products and services.                              with its own automated baggage system. On-
                                                    board staff are being issued with new duty free
The focus for the year has been on a global         hand-held sales computers, while all pursers
level with large-scale brand and media studies      now have KIS (Knowledge-driven Information
conducted in conjunction with the Corporate         System) laptops which provide them with the
Communications division.                            who’s who on board prior to the flight.


                                                    On the catering side, Service Delivery earned
Service Delivery                                    plaudits with its Dine-on-Demand service in
The launch of the new Emirates flagship, the        First Class on all flights over four hours and
A380, generated global headlines, yet it was the    forty minutes. This included the introduction of
behind-the-scenes investment which made the
dozens of awards possible.                                                                                    The A380 Shower Spa



Of major importance was the new cabin crew
training facility and the commissioning of
13 new simulators covering all aircraft types,
including the A380 with a fully operational
onboard Lounge and Shower Spa, and the
introduction of two flight demonstration
kitchens with a complete range of fully-
functioning on-board equipment.
The division carried out intensive training,
including 22 conversion courses for the A380,
22

                   Emirates        The Airline




                                   In touch – on the ground



                                   new exotic dishes such as South African ostrich    The other major event for Airport Services was
                                   steaks with pepper sauce; Indian pot-pourri of     the arrival of Emirates’ first A380, which was
                                   chicken with curry leaves, ginger and turmeric;    introduced on the Dubai-New York service. A
                                   Chinese codfish with oyster sauce and on the       special feature enabled passengers to board
                                   A380 a pasta bar breakfast, with old-fashioned     directly from the lounge at John F Kennedy
                                   Scottish porridge and on flights to Los Angeles    International Airport. A new Emirates Lounge
In touch – in the air
                                   and San Francisco, Californian Pacific Rim         at Brisbane also allows direct access onto our
                                   favourites.                                        aircraft from the Emirates Lounge. In addition,
                                                                                      the division also opened Emirates Lounges at
                                   Together with Airport Services, Service Delivery   Beijing, Düsseldorf, Johannesburg, Mumbai and
                                   was involved in the design and introduction of     Zurich airports, bringing the outstation lounges
                                   the upgraded food offerings at airport lounges     to 20, with three more planned.
                                   around the world. As part of the overall refocus
                                   on the important Indian market, Service            During the year, two airports were moved
                                   Delivery contributed new regionalised menus as     overnight to new facilities in Bengaluru and
                                   well as mandatory online learning for crew and     Hyderabad and two airports shifted to new
                                   managers.                                          terminals in Beijing and Shanghai prior to the
                                                                                      Olympic Games. All these moves impacted
                                                                                      Emirates’ flights and involved Airport Services
                                   Airport Services                                   staff. The division also procured and put into
                                   Airport Services played an important role in       service 7,000 new ULDs (Unit Load Devices)
                                   the development and introduction of the new        bringing the total Emirates inventory to 32,000
                                   Emirates Terminal 3, which opened in phases        units. The Radio Frequency Identification (RFID)
                                   at Dubai International airport between 14th        trials are continuing with Dubai International,
                                   October and 11th November 2008. The move           Hong Kong, London Heathrow and JFK
                                   into the facility, larger than Terminal 5 at       New York, where the airports are working
                                   London Heathrow, was made without fanfare          together with Emirates in an experiment to
                                   and immediately improved aircraft on-time          use chip-tagged luggage labels to improve the
                                   performance and pier access.                       consistency of baggage handling.
23




Public, International, Industry and                 airline. As part of this project, the airline began
Environment Affairs                                 its largest-ever single recycling programme
                                                    through the collection of thousands of tonnes
The continuous pursuit of the liberalisation
                                                    of paper, cardboard, plastic and aluminium
of traffic rights resulted in the department
                                                    at Emirates Group headquarters and other
conducting public affairs and government
                                                    buildings.
engagements involving the Chairman, President
and senior management in Australia, United
                                                    The highlights of the year were two “green
States of America, United Kingdom, Germany,
                                                    flights”. In collaboration with other departments,
Canada, Japan, Korea, India and other key
                                                    Environmental Affairs organised the world’s first
markets. Major successes were achieved in
                                                    and longest trans-polar green demonstration
South America, southern Africa and India.
                                                    flight from Dubai to San Francisco, while the
                                                    A380 inaugural flight to Sydney launched the
Public Affairs managed a campaign to help           new aviation environmental programme. The
                                                                                                               Ali Mubarak Al Soori, Executive
mitigate Emirates’ serious concerns over the        department was responsible for introducing a
                                                                                                               Vice President, Chairman’s Office,
UK government’s Air Passenger Duty. It also         further 10 measures from these flights across
                                                                                                               Facilities/Projects Management
launched a new publication to share the airline’s   the global network.
                                                                                                               and Procurement & Logistics
view on industry and policy news internationally,
and a new feature on the website.
                                                    Facilities/Projects Management
New Air Services Agreements were concluded          From a twin-tower five-star hotel to more
with Japan (enabling Emirates to operate to         modest staff accommodation, the department
Tokyo’s Narita Airport in 2010) and with the        had a busy year amidst the property world of
Comoros, Lithuania, Romania and Luxemburg.          Dubai. Now under construction, the glass and
New codeshare deals were signed with Jet            aluminium Park Towers Hotel & Residence will
Airways and Oman Air.                               be 70 storeys tall with 806 rooms per tower.
                                                    The design is based on the shape of the trunk

Industry Affairs continues to represent Emirates    of a palm tree.

at the IATA Agency and Services Conferences
for both passenger and cargo activities. Emirates   Equally important for the group is the housing

also joined Billing and Settlement Plans (BSP)      development at Al Majan for staff. Four of the

implemented in Argentina, Benin, Bosnia and         five blocks have been started with a total of 829

Herzegovina, Chile, Nigeria and Spain and           units consisting of one, two and three-bedroom

now participates in BSP with 99 countries. The      apartments built in the New York Art Deco

airline also joined the IATA Cargo Accounts &       style. Each block will have a gymnasium and

Settlement System (CASS) in Bangladesh and is       swimming pool on the first floor.

now participating in CASS with 43 countries. At
the recent IATA/CASS Policy meeting, Emirates       Procurement & Logistics
was appointed to chair this group.
                                                    Procurement and Logistics (P&L) is committed
                                                    to sourcing goods and services globally to
Industry Affairs pursued the inclusion of
                                                    provide the best value, highest quality and
airline web sales, within the industry bank
                                                    lowest total cost of ownership. Whilst the
guarantees, provided by travel agents. IATA
Resolution changes have thus been adopted for                                                                  “Green flights” include special
implementation.                                                                                                washing of aircraft


Environment Affairs launched a major new
environment policy in 2008 which aims to
make Emirates the world’s most eco-efficient
24

The Emirates Group




                                    Emirates Business Class Lounge, Emirates Terminal 3, Dubai International airport


                                    department aggressively negotiates price, a                SkyCargo and external ground handling
                                    “win-win” situation is always sought, to enable            partners on long-term, sustainable initiatives
                                    suppliers to fuel their growth and deliver quality         to improve the customer experience on the
                                    products and services.                                     ground. P&L supported the launch of four new
                                                                                               stations including Los Angeles and San Francisco.
                                    In delivering a cost control commitment to the
                                    Group, P&L negotiated over 500 high-value                  Working with Flight Operations, P&L completed
                                    contracts during the year from ground handling,            detailed negotiations with Iran that ensured air
Emirates First Class Lounge,        inflight catering and hotels to IT, media, print,          traffic control charges were set at a sustainable
Emirates Terminal 3,                uniform, ground support equipment and                      level for the industry.
Dubai International airport         logistics services. P&L received approximately
                                    456,000 requests for numerous items and                    In Dubai, the department worked to deliver a
                                    transacted around 28,000 purchase orders.                  range of stunning new dining options in the new
                                    A formidable AED 23 billion passed through                 Emirates Lounges at Emirates Terminal 3 and for
                                    purchasing in 2008/09.                                     the long-stay Economy Class passengers.


                                    A key focus for the year was the development               One of the largest deals ever negotiated by
                                    of innovative and exciting products to support             P&L with the Corporate Communications team
                                    the launch of the A380. In order to meet tight             was the consolidation of the global media
                                    deadlines and a strict requirement for pre-launch          investment. The deal involved merging the
                                    confidentiality, a collaborative approach with             media strategy, planning and buying from nine
                                    carefully selected, strategic suppliers took place.        incumbent media agencies and 15 full service
                                    This included the development of products for              agencies into one global media group. Another
                                    the on-board Shower Spa and onboard Lounge.                landmark deal was a new five-year deal to provide
                                                                                               digital copy and printing services to the group.
                                    Despite the unprecedented levels of price volatility,      P&L played a significant role in discussions and
                                    erratic markets and logistical challenges during           eventual agreement to change the specification
                                    the year, the group continued to successfully              of the inflight magazines, thus making significant
                                    source jet fuel for the airline around the globe.          weight reductions to help reduce fuel burn.
                                    The fuel-buying team was recognised as the best            Emirates achieved the target of launching the
                                    fuel purchasing team in the Middle East & Africa           new cabin crew uniform on time for the arrival of
                                    region and in the top 10 globally in a poll of             the A380.
                                    industry peers organised by Armbrust.
                                    Across the network, the department continued               In fact, the A380s brought on new challenges
                                    to work with Emirates Airport Services, Emirates           for the department. The unprecedented size of
25




the aircraft had a direct impact on the feasibility   Group Safety have shared concepts with like-
of conventional ground support equipment to           minded safety organisations in other industries
provide safe and efficient aircraft servicing.        and conducted a joint emergency response
P&L worked closely with Dnata Technical               exercise, with the UK Air Accident Investigation
Services in procuring a range of specialised          Branch, Rolls Royce, Airbus, Durham Tees Valley
equipment to meet the needs of the group.             Airport and Cranfield University.

The P&L IT team negotiated a deal to integrate
all ground and air communications systems             Emirates Group Security
into one system for airport, ground and air           In the world of airline security, Emirates
dispatchers, thus integrating the different           continues to be recognised for its expertise and
communication devices into one screen. This           comprehensive training activities.                       Emirates Group Security graduates
will reduce manual work, increase efficiency,
reduce operational delays, and eliminate              In October 2008, Group Security organised the
human errors. The system will improve and             second International Civil Aviation Organisation
simplify Movement Control (MOCON) and                 (ICAO) Certified Aviation Security Professional
Network Control Centre (NCC) services at Dubai        Course in Dubai and during the calendar year
International airport and have a positive impact      conducted over 800 GCAA approved classes
on incident control at the airport.                   including training sessions for cabin crew
                                                      and pilots. In addition there were some 600
                                                      Advanced Restraint Technique (ART) practical
Group Safety
                                                      sessions for the cabin crew.
Group Safety provides internal safety oversight,
advice, investigation and awareness, both in          The security e-learning programme for outstations
Dubai and throughout our overseas network.            was completed by 1,500 outstation staff members.
                                                      The Centre for Aviation and Security Studies
Emirates completed successful re-registration for     (CASS) signed an MoU with Western Australia
the biennial IATA Operational Safety Audit.           Police to collaborate in areas of investigative
                                                      practice and research in the security function.
Group Safety participated in several airline
industry safety groups, including the IATA Safety
Group; the Flight Safety Foundation, International
                                                      Transguard
Advisory Committee; Cranfield University –            Transguard’s new valuables handling facility has
Accident Investigation Centre, Industry Advisory      now opened on a 24/7 basis offering the trade
Board; and the Gulf Flight Safety Committee.          a faster turn-around and improved customer
                                                      service. Dubai Customs outsourced the transport
Group Safety sponsored a major investment             of valuable cargo to Transguard which now
in aircraft safety technology, with the phased        manages the ULD transfer from aircraft to the
introduction of the Runway Awareness and              strong room. Transguard’s Cash Management
Advisory System – known as RAAS – which               Centre has seen a 500 per cent increase in
is being progressively introduced across the          volume since inception. In 2008/09, a daily
Emirates fleet.                                       volume of two million bank notes was processed.


                                                                                                               Transguard in action at Dubai’s
                                                                                                               Gold & Diamond Park

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  • 1. 12 Emirates The Airline Emirates A380 - the exclusive onboard Lounge Commercial Operations New offices were opened in Los Angeles, Muscat, Sanaa, Kuala Lumpur, Jakarta, Jeddah Despite the tough recession, Commercial and Kuwait. Globally, Emirates commercial Operations continued to expand by offering a contact centres and reservations offices receive wider range of flights and destinations, opening 21 calls every minute and answer 85.3 per cent new offices, and introducing additional online of them in under 20 seconds. self-service options, while carefully monitoring trading conditions to ensure that customers continued to receive value for money. From centralising the reservations office for China in Guangzhou to increasing capacity in most offices, Emirates strove to make the Online sales via emirates.com for the year telephone booking experience as efficient as amounted to AED 4.42 billion (US$1.2 billion), possible. Additionally, for customers without which represents 73 per cent growth on convenient internet access, self-service kiosks 2007/08. A total of 896,838 bookings were were installed in the UAE in each retail hub. made online and an average of 9,244 passenger During the year, approximately 13 million calls segments were booked per day, an increase of were answered. 80 per cent over last year. For the first time, the division introduced multi- In India, the chauffeur-drive service was currency pricing on the newly-developed introduced in Mumbai, Delhi, Hyderabad and booking engine as well as the Best Price pledge, Bengaluru while in Damascus, a new daily promising to offer the lowest price on any bus service was introduced from the capital to Emirates flight on any website, as well as Aleppo via Homs and Hamah. introducing a Skywards Miles upgrade facility. Skywards membership crossed the four million The division also introduced pre-departure mark with a new member enrolling every 41 notifications on mobile phones, the launch of seconds. Business Rewards, which enables small businesses to accumulate Skywards Miles, as well as the In Dubai International airport’s new Emirates ability to book a number of low cost carriers’ Terminal 3, Skywards Silver members travelling services on emirates.com. Arabic, Turkish and in Economy Class now have a special check-in Greek booking engines were also launched. service.
  • 2. 13 Since its inception in 2004, Skywards members to better share information and relevant data have contributed over 155 million Miles globally. to charities supporting children’s welfare, humanitarian and medical assistance in CASA is committed to retaining the business of developing countries and for disaster relief. In Emirates and Dnata customers by demonstrating addition to its long-standing co-branded credit an empathetic, caring and personalised manner card with Citibank UAE, Skywards has launched when dealing with situations that have not met co-branded credit cards with Emirates Islamic the group’s or the customer’s expected standards Bank, Emirates Bank, Citibank Australia and of performance. Standard Chartered Bank India. To ensure that the Emirates Group maintains The Emirates High Street completed its first its reputation for excellence during its rapid full year of operation with over 450 products growth, the Service Audit Team constantly available online and delivered to over 60 monitors and measures product and service A recycling campaign was countries worldwide. standards. launched across the group Customer Affairs & Service Audit In addition, the Mystery Shopper team also contributes to the evaluation of how well our Customer Affairs & Service Audit (CASA) customer service staff meet the expectations continued to decentralise by establishing of our customers. The process will grow as the offices in Johannesburg, Osaka, Hong Kong organisation adds more routes, products and and Tehran, adding to the existing network of destinations. regional offices in UK/Europe, The Americas, Australia/New Zealand and the Indian Service Audit is continuing to expand its subcontinent. programmes. All elements of customer service are regularly evaluated including Service This re-organisation has resulted in a 50 per cent Delivery, Airport Services, Skywards and the improvement in handling complaints in Dubai worldwide call centres with recommendations and across the network as it allows customers’ made to departments to enhance and improve concerns to be dealt with more effectively and the product and service delivery. promptly at a local level. Due to ongoing customer service improvements, Baggage Claim processing This year there were 500 audits on Emirates’ times have been reduced by 66 per cent. flights, plus 200 at the worldwide call centres, three major audits on Dubai International Plans are in place to develop a targeted training airport, 20 on outstations and 100 involving and development plan for CASA staff to further Dnata Travel Services. improve skills and knowledge, which will be supported by a dedicated Knowledge Portal Welcoming the Emirates A380
  • 3. 14 15 Emirates The Airline Emirates has ordered 58 A380s
  • 4. 16 Emirates The Airline Emirates Engineering including C-checks, increased by 20 per cent from last year. Housed in the world’s largest maintenance hangar (above), Emirates Engineering is now In 2008, a dedicated engine component- one of the top three facilities, capable of cleaning workshop was inaugurated and the new carrying out extensive interior reconfiguration aircraft paint facility, is currently being finalised, and retrofitting of its wide-bodied fleet. to be fully commissioned by mid-2009. During the year, the division refreshed 16 out The new engine test cell was responsible for the of 29 A330 cabins and all eight A340-300 were testing of 60 engines. upgraded with new interiors. Emirates has established an engineering presence By the end of the year, 40 of the A330s, A340s at four more outstations – San Francisco, Los and Boeing 777s had been fitted with GSM Angeles, Cape Town and Guangzhou. modifications to enable passengers to use their own mobile phones. The refurbishing and retrofitting of the Boeing 777s requires each Flight Operations aircraft to be in maintenance for up to 45 days It was another year of “firsts” for Flight and includes the installation of new First, Business Operations. The division completed a seamless and Economy Class seats, inflight entertainment move to the world’s largest and most complex system, toilets and galleys. This is an investment Flight and Cabin Crew Operations Centre. At by Emirates to provide our passengers with a the same time, vying for the headlines was the uniform fleet, offering the highest standards. operationally-efficient entry into service of the long-awaited A380. The number of heavy maintenance activities,
  • 5. 17 Other firsts included: Emirates’ Network Control Centre is based at The implementation of the RAAS, the Runway Emirates Group Headquarters with a bird’s eye Awareness and Advisory System, across all the view of the entire Dubai International airport fleet, which will add to safer operations by complex. The effective integration and ability preventing runway incursions. to monitor in real time, aircraft location as well as performance, provides the company with The Introduction of Class II electronic flight one of the best tools to optimise the network’s bags and the LIDO electronic Charting System efficiency. This avoids any unnecessary to enhance pilots’ chart information quality, as diversions, reduced ground time for technical well as save costs. rectifications and effective management Adel Al Redha, of passenger logistics. This state-of-the-art Executive Vice President, The Flight Training department was refurbished, technology employed across 100 destinations, Engineering and Operations with the move completed on time and below is one of the largest in the world. budget. The 2,000 pilots completed the mandatory English language licence certification, The increased complexity of Emirates’ network a month ahead of the GCAA schedule. operations over the years has required the establishment of a fully-integrated and The division recorded the fifth anniversary centralised Network Control Centre housing of the use of Flex Tracks in cooperation with relevant stakeholders. There is representation Air Services Australia, the Maldives, and Sri within Network Control from all operational and Lankan air traffic service providers. Up to now support departments such as Emirates this partnership has resulted in fuel savings of SkyCargo, Crew Control, Flight Dispatch, 9.6 million litres and shaved an average of 772 Maintenance Control, Aircraft Planning, kilometres and 21 minutes off scheduled flight Commercial Operations, Hub Control, times. It is estimated to have cut emissions by Reservations, Dnata Airport Operations, Airport 26,440 tonnes of carbon dioxide and 163,000 Services Dubai and Outstations, as well as Duty tonnes of nitrogen oxide. In this connection, Operations Dubai and Outstations. Flight Operations worked with the European Union regulators to help draft and design the The robustness of the airline’s operations Emission Trading Scheme’s monitoring and throughout the network is largely dependent verification process. on effective communication and good decisions made everyday, which are orchestrated The airline also reduced the usage of Auxiliary by highly competent and specialised network Power Unit (APU) during transit and reviewed control managers. the load of variable items which resulted in the direct reduction of operating cost, saving millions. Extensive retrofitting carried out in Dubai
  • 6. 18 Emirates The Airline Emirates SkyCargo problems, currency values, especially in Europe, Australia and South Africa severely impacted Tonnage carried by Emirates SkyCargo yields. increased by 10 per cent to 1,408,300 metric tonnes though there was a decrease in yield of With the commissioning of the Cargo Mega 2.6 per cent. Despite the challenges, Emirates Terminal (CMT), upgrades to the existing Emirates SkyCargo produced a growth performance. SkyCargo warehouse were implemented to facilitate process improvement for the handling It was an extremely challenging year for of sea-air consignments, handling of charter Emirates SkyCargo with global trade slowing, flight traffic and break-bulk operations. the banking sector eventually collapsing and the world going into a recession. An additional 200 Cool Cells were commissioned in the CMT for the storage of unitised The effects of reduced demand/production in temperature-sensitive consignments. the automotive sector and associated industries, which account for some 20 per cent of global Emirates SkyCargo introduced White Covers, The fully-automated airfreight, has impacted negatively on exports an innovation utilising gas-permeable porous Cargo Mega Terminal from Germany, Brazil, South Africa and the material, tailored to cover pallets, which assists Asia-Pacific region. in the maintenance of proscribed temperature parameters during the transportation cycle. In the first half-year, fuel price directly impacted This is used, particularly by shippers of on air cargo rates, exacerbating a slow down perishables and pharmaceuticals, to maintain in world trade, which resulted in reduced product quality. consumer spending in Europe and the USA. Further investment in automation, with the Second-half results were drastically affected by cutover of SkyChain 3.0 incorporating the the global economic downturn with the economies terminal handling module, was implemented of many countries moving into recession, to enhance shipment life cycle data; handle negating the effect of fuel price decreases. related transaction data; and provide real-time information. As a result of the credit crisis and liquidity
  • 7. 19 A series of relief charter flights were operated to leading academics, business, and government Chengdu, China in June carrying relief supplies representatives. for victims of the earthquake disaster. Emirates Hotels & Resorts continued to develop During the year, Emirates SkyCargo won a with international central reservations, a clutch of international awards including Air corporate sales and business development unit, Cargo Carrier of the Year by International plus a global online distribution system driven Freighting Weekly Awards, United Kingdom; Air by newly acquired technology. Cargo of the Year by Asian Freight & Supply Chain magazine, Asia; Best Middle East Cargo Emirates continued its support of the Dubai Airline by Air Cargo News, UK; Best Air Cargo Desert Conservation Reserve which gained Carrier Middle East by Asian Freight and Supply the coveted Protected Area Status from UNEP Chain – Cargo News Asia, Hong Kong; and Best (United Nations Environment Programme) and Customer Care by Air Cargo Week, UK. the IUCN (International Union for Conservation of Nature), a culmination of five years’ work Emirates SkyCargo participated in the following in conservation management. Attracting over Arabian oryx at trade events: Intermodal 2008 (São Paulo) in 210,000 visitors in 2008, the DDCR proved Al Maha Desert Resort & Spa April 2008; Air Cargo China 2008 (Shanghai) in that management of popular desert safaris June 2008; and Air Cargo Forum 2008 (Kuala need not impact the environment. The Harbour Lumpur) in November 2008. Hotel & Residence completed its first full-year of operation achieving 73 per cent occupancy, despite the challenging economic conditions. Destination & Leisure Management The division, like all travel companies, was Al Maha Desert Resort & Spa continued affected by the global downturn and from its inspirational success in its ninth year of a shortage of rooms in Dubai in 2008, this operation, again generating profits, plaudits year saw a lessening of demand with Arabian from its guests and awards for the high quality Adventures hosting 267,600 guests. The top five of service. markets of UK, Australia, Germany, GCC and South Africa showed a 10 to 15 per cent decline, In Australia, Wolgan Valley Resort & Spa is but Brazil proved a successful new market. due for completion in late 2009, setting a new benchmark for hospitality. The hotel has Emirates Holidays cared for a total of 81,504 paid special attention to the preservation of tourists with top destinations again being Dubai, endangered wildlife and the indigenous habitats Malaysia, Thailand, the Maldives and Mauritius. by obtaining approval of federal and state environmental agencies. Congress Solutions International (CSI) strengthened its brand locally and internationally In Seychelles, Cap Ternay Resort & Spa is slated with the staging of several high-profile events. to open in 2011/12. This five-star, 416-room- resort including a luxury 40-villa complex, Some 1,350 top executives from the travel and will again emphasise Emirates’ commitment to tourism industry, heads of states and other conservation and environmental sustainability. dignitaries attended the Global Travel & Tourism Location of Wolgan Valley Resort Summit organised in Dubai by CSI on behalf of & Spa, opening October 2009 the World Travel & Tourism Council. Later in the year, CSI also arranged, on behalf of the World Economic Forum and the government of Dubai, a summit on the Global Agenda attended by 700 of the world’s
  • 8. 20 Emirates The Airline Golden Gate Bridge, San Francisco Also under construction, and due for completion which enabled the airline to provide daily by the end of this fiscal year, is a 10-storey non-stop services to Milan. A second daily extension of the Emirates Holidays building service to Milan began in January 2009. Five and by summer of 2009, the new Arabian direct flights to Nice were launched and daily Adventures Operations Centre, in Dubai non-stop services introduced to Rome. The Investments Park, should be ready. The Centre A380 was deployed on the London route from The Gold Coast, Australia, served will include a multi-storey car park for 300 cars 1st December. through Brisbane and four-wheel drives, over 120 parking bays for larger vehicles like buses, and 15 washing bays. Istanbul flights were increased to 11 per week; the Larnaca and Malta service became daily, a second daily flight boosted the Moscow service Planning and Market Research from 1st March, and another daily service to With Airbus delivering four A380s and Boeing Athens began before the end of the fiscal year delivering 10 Boeing 777-300ERs and six Boeing on 26th March. 777-200LRs, the Emirates passenger fleet size at year-end was 124 aircraft. In East Asia, Guangzhou (Canton) became the fourth city in China to be served by Emirates in A number of new destinations and services were July, starting six times a week and daily services added to the network. from 1st October 2008. In Brazil, a seventh service was launched to São The airline increased Kuala Lumpur services to Paulo, bringing the operation to a daily service. 12 weekly flights. In the USA, two more cities joined the network In Australia, a second daily flight was launched – Los Angeles became the third US city to be to Brisbane and on to Auckland on 1st February, served by Emirates with three flights per week and a third non-stop daily to Melbourne on using the ultra-long range Boeing 777-200LR. 2nd February. The A380 was introduced to Two months later, in December, San Francisco Sydney and Auckland from 1st February. was inaugurated with three weekly services. Operations to Nagoya, Japan ceased on 29th March 2009. In Europe, Rome and Milan were de-linked,
  • 9. 21 In West Asia, the total number of flights to more than 400 safety and emergency procedure Dhaka increased to 17 per week while in India, courses for cabin and flight deck crew using Kozhikode became the 10th destination. A fifth two full-movement simulators, First Class daily service was initiated to Mumbai and flights upgrade, Business Class and Purser courses to Delhi increased from 11 to 25 per week. – in fact, there were no less than 33 courses conducted every day during the year. The phased increases in services to Hyderabad, At the same time, 270 ab-initio courses were Bengaluru, Kochi and Chennai also reflected the held, each with 19 new entrants per week for importance of the Indian market. men and women joining Service Delivery. During the year, Emirates passed the 10,000 In Saudi Arabia, Riyadh and Jeddah became cabin crew milestone. The 10,000th was Miss daily operations with the addition of a seventh Mohana Chonayah from Malaysia. weekly flight. In order to build effective working relationships An A380 cabin crew service Amman now has 12 flights, Damascus 11 and between the A380 crew, a new Captain/ training simulator at Kuwait 26 services per week. Purser workshop was set up and the Nujoum Emirates Training College experiential programme for all cabin crew and The Dubai-Accra-Abidjan route became a ground teams was introduced. daily operation and a second daily service was introduced to Lagos on 1st February. The launch of a new uniform, initially on the A380, and which will be rolled out to all staff in The Market Research department provided June 2009, underlined the innovations taking stakeholders across the group with internal and place. This included the opening of the new external customer insights by continuously Crew Operations Terminal, a mini airport, in its monitoring ongoing developments of existing own right, at the Emirates Group headquarters, products and services. with its own automated baggage system. On- board staff are being issued with new duty free The focus for the year has been on a global hand-held sales computers, while all pursers level with large-scale brand and media studies now have KIS (Knowledge-driven Information conducted in conjunction with the Corporate System) laptops which provide them with the Communications division. who’s who on board prior to the flight. On the catering side, Service Delivery earned Service Delivery plaudits with its Dine-on-Demand service in The launch of the new Emirates flagship, the First Class on all flights over four hours and A380, generated global headlines, yet it was the forty minutes. This included the introduction of behind-the-scenes investment which made the dozens of awards possible. The A380 Shower Spa Of major importance was the new cabin crew training facility and the commissioning of 13 new simulators covering all aircraft types, including the A380 with a fully operational onboard Lounge and Shower Spa, and the introduction of two flight demonstration kitchens with a complete range of fully- functioning on-board equipment. The division carried out intensive training, including 22 conversion courses for the A380,
  • 10. 22 Emirates The Airline In touch – on the ground new exotic dishes such as South African ostrich The other major event for Airport Services was steaks with pepper sauce; Indian pot-pourri of the arrival of Emirates’ first A380, which was chicken with curry leaves, ginger and turmeric; introduced on the Dubai-New York service. A Chinese codfish with oyster sauce and on the special feature enabled passengers to board A380 a pasta bar breakfast, with old-fashioned directly from the lounge at John F Kennedy Scottish porridge and on flights to Los Angeles International Airport. A new Emirates Lounge In touch – in the air and San Francisco, Californian Pacific Rim at Brisbane also allows direct access onto our favourites. aircraft from the Emirates Lounge. In addition, the division also opened Emirates Lounges at Together with Airport Services, Service Delivery Beijing, Düsseldorf, Johannesburg, Mumbai and was involved in the design and introduction of Zurich airports, bringing the outstation lounges the upgraded food offerings at airport lounges to 20, with three more planned. around the world. As part of the overall refocus on the important Indian market, Service During the year, two airports were moved Delivery contributed new regionalised menus as overnight to new facilities in Bengaluru and well as mandatory online learning for crew and Hyderabad and two airports shifted to new managers. terminals in Beijing and Shanghai prior to the Olympic Games. All these moves impacted Emirates’ flights and involved Airport Services Airport Services staff. The division also procured and put into Airport Services played an important role in service 7,000 new ULDs (Unit Load Devices) the development and introduction of the new bringing the total Emirates inventory to 32,000 Emirates Terminal 3, which opened in phases units. The Radio Frequency Identification (RFID) at Dubai International airport between 14th trials are continuing with Dubai International, October and 11th November 2008. The move Hong Kong, London Heathrow and JFK into the facility, larger than Terminal 5 at New York, where the airports are working London Heathrow, was made without fanfare together with Emirates in an experiment to and immediately improved aircraft on-time use chip-tagged luggage labels to improve the performance and pier access. consistency of baggage handling.
  • 11. 23 Public, International, Industry and airline. As part of this project, the airline began Environment Affairs its largest-ever single recycling programme through the collection of thousands of tonnes The continuous pursuit of the liberalisation of paper, cardboard, plastic and aluminium of traffic rights resulted in the department at Emirates Group headquarters and other conducting public affairs and government buildings. engagements involving the Chairman, President and senior management in Australia, United The highlights of the year were two “green States of America, United Kingdom, Germany, flights”. In collaboration with other departments, Canada, Japan, Korea, India and other key Environmental Affairs organised the world’s first markets. Major successes were achieved in and longest trans-polar green demonstration South America, southern Africa and India. flight from Dubai to San Francisco, while the A380 inaugural flight to Sydney launched the Public Affairs managed a campaign to help new aviation environmental programme. The Ali Mubarak Al Soori, Executive mitigate Emirates’ serious concerns over the department was responsible for introducing a Vice President, Chairman’s Office, UK government’s Air Passenger Duty. It also further 10 measures from these flights across Facilities/Projects Management launched a new publication to share the airline’s the global network. and Procurement & Logistics view on industry and policy news internationally, and a new feature on the website. Facilities/Projects Management New Air Services Agreements were concluded From a twin-tower five-star hotel to more with Japan (enabling Emirates to operate to modest staff accommodation, the department Tokyo’s Narita Airport in 2010) and with the had a busy year amidst the property world of Comoros, Lithuania, Romania and Luxemburg. Dubai. Now under construction, the glass and New codeshare deals were signed with Jet aluminium Park Towers Hotel & Residence will Airways and Oman Air. be 70 storeys tall with 806 rooms per tower. The design is based on the shape of the trunk Industry Affairs continues to represent Emirates of a palm tree. at the IATA Agency and Services Conferences for both passenger and cargo activities. Emirates Equally important for the group is the housing also joined Billing and Settlement Plans (BSP) development at Al Majan for staff. Four of the implemented in Argentina, Benin, Bosnia and five blocks have been started with a total of 829 Herzegovina, Chile, Nigeria and Spain and units consisting of one, two and three-bedroom now participates in BSP with 99 countries. The apartments built in the New York Art Deco airline also joined the IATA Cargo Accounts & style. Each block will have a gymnasium and Settlement System (CASS) in Bangladesh and is swimming pool on the first floor. now participating in CASS with 43 countries. At the recent IATA/CASS Policy meeting, Emirates Procurement & Logistics was appointed to chair this group. Procurement and Logistics (P&L) is committed to sourcing goods and services globally to Industry Affairs pursued the inclusion of provide the best value, highest quality and airline web sales, within the industry bank lowest total cost of ownership. Whilst the guarantees, provided by travel agents. IATA Resolution changes have thus been adopted for “Green flights” include special implementation. washing of aircraft Environment Affairs launched a major new environment policy in 2008 which aims to make Emirates the world’s most eco-efficient
  • 12. 24 The Emirates Group Emirates Business Class Lounge, Emirates Terminal 3, Dubai International airport department aggressively negotiates price, a SkyCargo and external ground handling “win-win” situation is always sought, to enable partners on long-term, sustainable initiatives suppliers to fuel their growth and deliver quality to improve the customer experience on the products and services. ground. P&L supported the launch of four new stations including Los Angeles and San Francisco. In delivering a cost control commitment to the Group, P&L negotiated over 500 high-value Working with Flight Operations, P&L completed contracts during the year from ground handling, detailed negotiations with Iran that ensured air Emirates First Class Lounge, inflight catering and hotels to IT, media, print, traffic control charges were set at a sustainable Emirates Terminal 3, uniform, ground support equipment and level for the industry. Dubai International airport logistics services. P&L received approximately 456,000 requests for numerous items and In Dubai, the department worked to deliver a transacted around 28,000 purchase orders. range of stunning new dining options in the new A formidable AED 23 billion passed through Emirates Lounges at Emirates Terminal 3 and for purchasing in 2008/09. the long-stay Economy Class passengers. A key focus for the year was the development One of the largest deals ever negotiated by of innovative and exciting products to support P&L with the Corporate Communications team the launch of the A380. In order to meet tight was the consolidation of the global media deadlines and a strict requirement for pre-launch investment. The deal involved merging the confidentiality, a collaborative approach with media strategy, planning and buying from nine carefully selected, strategic suppliers took place. incumbent media agencies and 15 full service This included the development of products for agencies into one global media group. Another the on-board Shower Spa and onboard Lounge. landmark deal was a new five-year deal to provide digital copy and printing services to the group. Despite the unprecedented levels of price volatility, P&L played a significant role in discussions and erratic markets and logistical challenges during eventual agreement to change the specification the year, the group continued to successfully of the inflight magazines, thus making significant source jet fuel for the airline around the globe. weight reductions to help reduce fuel burn. The fuel-buying team was recognised as the best Emirates achieved the target of launching the fuel purchasing team in the Middle East & Africa new cabin crew uniform on time for the arrival of region and in the top 10 globally in a poll of the A380. industry peers organised by Armbrust. Across the network, the department continued In fact, the A380s brought on new challenges to work with Emirates Airport Services, Emirates for the department. The unprecedented size of
  • 13. 25 the aircraft had a direct impact on the feasibility Group Safety have shared concepts with like- of conventional ground support equipment to minded safety organisations in other industries provide safe and efficient aircraft servicing. and conducted a joint emergency response P&L worked closely with Dnata Technical exercise, with the UK Air Accident Investigation Services in procuring a range of specialised Branch, Rolls Royce, Airbus, Durham Tees Valley equipment to meet the needs of the group. Airport and Cranfield University. The P&L IT team negotiated a deal to integrate all ground and air communications systems Emirates Group Security into one system for airport, ground and air In the world of airline security, Emirates dispatchers, thus integrating the different continues to be recognised for its expertise and communication devices into one screen. This comprehensive training activities. Emirates Group Security graduates will reduce manual work, increase efficiency, reduce operational delays, and eliminate In October 2008, Group Security organised the human errors. The system will improve and second International Civil Aviation Organisation simplify Movement Control (MOCON) and (ICAO) Certified Aviation Security Professional Network Control Centre (NCC) services at Dubai Course in Dubai and during the calendar year International airport and have a positive impact conducted over 800 GCAA approved classes on incident control at the airport. including training sessions for cabin crew and pilots. In addition there were some 600 Advanced Restraint Technique (ART) practical Group Safety sessions for the cabin crew. Group Safety provides internal safety oversight, advice, investigation and awareness, both in The security e-learning programme for outstations Dubai and throughout our overseas network. was completed by 1,500 outstation staff members. The Centre for Aviation and Security Studies Emirates completed successful re-registration for (CASS) signed an MoU with Western Australia the biennial IATA Operational Safety Audit. Police to collaborate in areas of investigative practice and research in the security function. Group Safety participated in several airline industry safety groups, including the IATA Safety Group; the Flight Safety Foundation, International Transguard Advisory Committee; Cranfield University – Transguard’s new valuables handling facility has Accident Investigation Centre, Industry Advisory now opened on a 24/7 basis offering the trade Board; and the Gulf Flight Safety Committee. a faster turn-around and improved customer service. Dubai Customs outsourced the transport Group Safety sponsored a major investment of valuable cargo to Transguard which now in aircraft safety technology, with the phased manages the ULD transfer from aircraft to the introduction of the Runway Awareness and strong room. Transguard’s Cash Management Advisory System – known as RAAS – which Centre has seen a 500 per cent increase in is being progressively introduced across the volume since inception. In 2008/09, a daily Emirates fleet. volume of two million bank notes was processed. Transguard in action at Dubai’s Gold & Diamond Park