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Integrated Market Communication of Presented By – Nitin & Nadim (SYMMS)
History of Airtel:- ,[object Object]
 In 1998, Bharti Telenet obtained a license for providing fixed-line services in Madhya Pradesh circle and in the same year, Bharti Telecom and British Telecom formed a 51% : 49% joint venture
In 2001, Bharti Cellular entered into a joint venture, Bharti Aqua net, with SingTel for establishing a submarine cable landing station at Chennai.
 In 2002, Bharti Cellular Ties up with Secondary School Certification Board, Hyderabad, where Bharti will announce SSC results to its customers on their mobile phones.
In the same year,2002,ICICI Bank ties up with Bharti for pre-paid mobile cards via ATMs.
Airtel provides SMS facilities to hearing impaired in Chennai(2003)
In 2003, Airtel Subscribers exceed 3 million mark.,[object Object]
Airtel Connections Prepaid
Airtel Data Cards,[object Object]
Products:- ,[object Object],*As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel.
Products:- Airtel Digital TV (DTH)
[object Object],* On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.
WAR IN SKY DIRECT  TO HOME
ABOUT AIRTEL DIGITAL TV Parent  :                         BhartiAirtel Launch on :                   9 Oct. 2008 Headquarters :             Mumbai Area served :                 All over India Key people :                  Sunil Mittle CEO :		            ManojKohli Brand Ambassador:   Saif Ali Khan and KreenaKapoor Products :                      Direct broadcast satellite Website :                        www.airtel.in/digitaltv Slogan :                         “Come Home to the Magic” Present Situation :      21,000 outlets including ARC with1 mn subscriber Subscribers :	           6.26 million as of 30 June 2011
Major Competitor DISH T.V.    with 10 million subscriber TATA SKY   with 5.5 million subscriber BIG T.V .      1.5 million subscriber
Airtel Connections Prepaid GSM
ABOUT AIRTEL Connections Prepaid
Mission & Vision :- ,[object Object],	* “To provide global telecom services and have delight customers.” ,[object Object],	* Error- free service delivery   	* Innovative products and services   	* Cost efficiency   	* Unified Messaging Solutions 	* has a target of 180 million subscribers by 2011
SWOT ANALYSIS ,[object Object]
Excellent Marketing.
Good Plans and Services
Wide customer base.

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