1. Technology 101
Why You Need to Know about
YouTube & Other 21st Century
Technology

2. Thanks for inviting me!
follow me on twitter @nadinekf

3. Suggested Learning Need Codes
• 7070 Entrepreneurship, private practice
• 1020 Computer
• 1100 Photography
• 7120 Marketing
• 7210 Sales, merchandising
• 7040 Consultation

4. Why Do You Need to Know?
It’s about getting your message across
• Everyone has a message, what is
yours?
• Technology is a vehicle to transport
your message

5. It’s About Communication…
• Who is your audience?
• What media do they use?
• How can you best use that media
to communicate your message?

6. What is Emerging Technology?
• The adjective emerging has 3 meanings
– Coming into view
– Coming into existence
– Coming to maturity

7. Emerging Technology
Creates New Markets!
"This 'telephone' has too
many shortcomings to be
seriously considered as a means
of communication.
The device is inherently of no value to
us.“
-- Western Union internal memo, 1876.

8. Emerging Technology
Creates New Markets!
"I think there is a world
market for maybe five
computers."
-- Thomas Watson, chairman
of IBM, 1943

9. Emerging Technology
Creates New Markets!
"There is no reason
anyone would want a
computer in their home."
-- Ken Olson, president, chairman
and founder of Digital Equipment
Corp., 1977

10. Emerging Technologies
in Business and Education
• Blogs including micro blogs (Twitter)
• Online Communities
• Podcasts, Screencast, Videoblog
• RSS Feeds
• Tagging & Sharing
• VoIP, Videoconferencing
• Wikis

11. Characteristics Web 2.0
• User generated content
– – offer a mechanism for readers to create
their own websites, blogs, message boards,
videos, wikis, etc…
• Encourage and offer a way to post
feedback (rating)
• Ease of generating, sharing, and tagging
information

12. Social Networking &
Online Communities
90 million Americans have participated
in online groups
84% of Internet users, or about 90 million Americans, say they have
used the Internet to contact or get information from a group. We call
them “CyberGroupies.”
Pew internet 2001

13. Learn from Online Communities
• Learn about hot nutrition topics
• Gain insight into participant struggles
• Listen to what they are saying
– Misinformation, Misunderstanding
• Learn how food companies use them

14. Dietetics Community
• Discussions
• Professional Resources
– Articles
• Noteboards
• Lists

15. Popular Online Communities
• Facebook 200 Million Members
– Social community that is organized by school, workplace, or region
• MySpace 185 Million Members
– Meet people and keep in touch
• LinkedIN 39 Million Members
– Represents qualified professionals, industries & businesses
• Twitter 15 million Members
– Micro-blog SN site for short real-time messaging
• Flickr 2,847 uploads in the last minute ·
160,129 things tagged with morning ·3.1 million things geotagged this
month ·ON FLICKR.
– Share your photos
• YouTube Hundreds of millions of videos a day on
YouTube
– Broadcast yourself

16. Popular Online Communities
• iMedix
– Educate Yourself, Share Symptoms &
Discuss Treatments
• BlackPlanet
– Your place to meet and connect with
African Americans around the country
• MiGente
– Dynamic online community for Latinos
reflecting our cultures and perspectives
• AsianAve
– The online community for Asian
Americans

17. A Foodie Community
Your site, a community of foodies who love
high quality, may have an interest in wine
and cheese, but aren't pretentious and
have an open mind to new types of
cooking. The foodie community will have
recipes, food and wine tips, restaurant
reviews, and whatever else you decide
should be included.

18. Popular Foodie Communities
• Chow.com
• Chompster.com
• BakeSpace.com
• Greatcooks.com

19. Facebook

20. FaceBook
• Over 200 Million People Use Facebook
• Advertisers are expected to net over
$150,000,000 in revenues this year
• The fastest growing demographic is the 25
and up age group
• Nets 100,000 new users every day
(a 3% growth).

21. MySpace & YouTube
• MySpace has 185 million registered users
and is adding 320,000 profiles per day
• 70% of YouTube's users are American,
roughly 50% are under 20

22. YouTube:
How Technology is Revolutionizing PR, Marketing, and
Education
• Video views reached 1.73 billion
• In a single month videos on the site grew
20% to 6.1 million
• The total time people spent watching
YouTube since it started last year is 9,305
years

23. Use Video to:
Communicate Your Message
"A Picture is Worth
a Thousand Words"
– Use images to create your message
Take a lesson from YouTube

24. Create an Effective Message!
Childhood obesity is a public health
problem.
YouTube's Obesity
Message

25. A Message from ADA
• Consult a Registered Dietitian
– Google Video
– YouTube Video
• National Nutrition Month
– YouTube Video

26. Interaction 1:
• Take a few minutes to talk to your
neighbor about what online communities
you participate in and how you might use
an online community to promote a nutrition
message

27. Blogs
• Blogs
– are the voices of conversational media
– offer comment and feedback element
– are linked to RSS feed
– now considered essential for web traffic

28. Blogs - Twitter
• Micro-Blog
– Twitter is everywhere you are
– Twitter is a service for friends, family, and co-
workers to communicate and stay connected through the exchange of
quick, frequent messages called “tweets” limited to 140 characters
– Messages are posted to your profile and are
sent to your followers
– Messages are linked to an RSS feed which is
now considered essential for web traffic

29. Blogs & Nutrition
• Weblog or Journal

30. Blogs & Foodies
• Clotilde Dousolier made a career out of
blogging Paris with her recipe rich, wildly
popular food blog:
– Chocolate and Zuchinni
http://chocolateandzucchini.com/
• Mollie Wizenberg has blog traffic of over
4,000 people per day at serious eats
http://orangette.blogspot.com

31. Blogs & Marketing
• Health Marketing
• Professional Learning

32. Definitions: Podcast
• Podcasts
Mixing of the words iPod and
broadcasting
• A web-based broadcast
medium
• Audio files (most commonly in
MP3 format)
– Made available online

33. Podcast
• A podcast is like an audio magazine
subscription
• Subscriber receives regular audio
programs delivered via the Internet
• Can listen to them at your leisure

34. Podcasting
You can Podcast using a:
•Rich Media Phone
•Computer
•Ipod
•PDA or any MP3 player
Internet is required for download
but once downloaded not required

35. Podcast
• Differs from traditional internet audio in
two important ways
– listen at your convenience
– receive automatically as a subscription

36. Podcasting
• Software (like iPodder & xPodder)
– Automatically detects new files
– Based on RSS
– Downloads the files for listening at
the user's convenience
– Allows time shifting

37. Podcasting in Education
“I believe the
implications of this for
education are astounding
and are just now being recognized.”
~Steve Sloan

38. Podcasting in Education
• For distance learning
• To facilitate self-paced learning
• For remediation of slower learners
• To allow faculty to offer advanced and or
highly motivated learners extra content

39. Podcasting in Education
• For helping students with reading and/or
other learning disabilities
• For multi-lingual education
• To provide the ability for educators to
feature guest speakers from remote
locations

40. Podcasting in Education
• To allow guest speakers the ability to
present once to many sections and
classes
• To allow educators to escape the tedium
of lecturing
• To offer a richer learning environment

41. CDC Podcasts
• Fruit and Vegetable

42. Nutrition Podcasting
• RD411
Rd411.mp3

43. RSS Feed
• What is it?
– Really Simple Syndication
• How is it used
– RSS provides headlines and summaries of
information in a concise and standardized
way

44. RSS
• RSS Feeds
– Subscribe to feeds from website
– XML Chicklets
– Requires aggregator or online reader
• IE7 offers free built in reader
– RSS feeds can be linked to websites and
electronic newsletters to provide current news
and updates

45. More on RSS Feeds
• An alternative to email
– No viruses
– No spam filtering
– Junk mail
– You don’t have to open your mailbox
– Can be accessed from any computer using a
web based reader

46. RSS…..in education
• Track student projects through RSS feed
• Students use or contribute to projects
using blogs
• Monitoring progress through feeds instead
of viewing individual blogs

47. Tags
• Tags are one-word descriptors that you
can assign to your bookmarks, articles, or
images to help you organize and
remember them
• Tags are a little bit like keywords, but
they're chosen by you, and they do not
form a hierarchy

48. Tagging
58% of Online Americans Have Used the
Internet to Tag Content
Forget Dewey and His Decimals, Internet
Users are Revolutionizing the Way We
Classify Information – and Make Sense of It

49. Tagging
• Flickr
• Delicious
– Allows you to organize the web your way
– Provides social method of forming groups
around key words

50. Tagging – Website Popularity

51. VoIP

52. VoIP
•Uses Internet instead of phone line
•Download FREE software
•Call computer to computer free
•Call computer to phone
•Receive calls from computer or phone

53. VoIP
•eMarketer forecasts that by 2010,
there will be 32.6 million US VoIP
subscribers, equating to nearly
40% of all broadband households
April 3, 2008 Nadine Fisher MS, RD/LD

54. Wiki
• A website or similar online resource which
allows users to add and edit content
collectively
• wikipedia

55. Wikipedia
• The only thing some librarians hate more
then Google is Wikipedia
• 44 percent of young adults turn to
Wikipedia.
• A large section of Wikipedia users have a
very high level of education.

56. Call to Action
• Take a few minutes and discuss one new
way of using technology in your nutrition
practice

57. In Summary
• Be open to new technology and embrace it
• Use online communities to deliver your
message
• Link web, video and/or audio messages to
RSS feeds
• Create infrastructure for user generated
content that is easy to share and use

58. “To Stay
the same,
We MUST Change!”

59. Thanks for your time!
• If time does not permit questions
please feel free to email me:
nadine@nutritionnetworks.com
or … send me a tweet
@nadinekf