SlideShare a Scribd company logo
1 of 8
“The Effects of the Store Window Type on Consumers’ Perception and Shopping Attitudes Through the Use of Digital Pictures”,[object Object],Article by:,[object Object],Kemal Yildirim, Aysu Akalin-Başkaya, M. Lütfi Hidayetoğlu,[object Object],PowerPoint by:,[object Object],Larry Nagazina,[object Object],G.U. Journal of Science,[object Object],20 (2): p. 33 – 40 (2007),[object Object]
Plans of Store Windows Studied,[object Object],Example A,[object Object],Example B,[object Object],Flat Windows,[object Object],Arcade Windows,[object Object]
Purpose of Store Window Displays,[object Object],To identify the store and its product (ex. promotion, merchandise, and fashion),[object Object],To induce consumers to have shopping attitudes (intentions for store entry and purchase),[object Object]
Two Hypotheses,[object Object],Hypothesis #1: It is believed that consumers perceive flat windows as more positive than arcade windows. This is because the freedom to browse a store without the pressure from a salesperson to buy is important to the consumer.,[object Object],Hypothesis #2: It is believed that window displays are perceived differently by males and females. Example, male consumers are more positive towards window perception than the female consumers.,[object Object]
Digital Pictures of Store Windows Studied,[object Object],Example A (Flat Windows),[object Object],1               2               3               4               5               6               7,[object Object],Unfavorable or,[object Object],Strongly Disagree,[object Object],Favorable or,[object Object],Strongly Agree,[object Object]
Digital Pictures of Store Windows Studied,[object Object],Example B (Arcade Windows),[object Object],1               2               3               4               5               6               7,[object Object],Unfavorable or,[object Object],Strongly Disagree,[object Object],Favorable or,[object Object],Strongly Agree,[object Object]
Results of Findings,[object Object]
Results of Findings,[object Object],Notes: Variable means ranged from 1 to 7, with higher numbers representing more positive responses.,[object Object]

More Related Content

Viewers also liked

Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandisingTabib Ahmed
 
Visual merchandising.
Visual merchandising.Visual merchandising.
Visual merchandising.Tina Dhingra
 
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISING
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISINGRETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISING
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISINGDian Hasan
 
Retail merchandising
Retail merchandisingRetail merchandising
Retail merchandisingPrithvi Ghag
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandisingpreetibhan
 

Viewers also liked (7)

Merchandising ppt
Merchandising pptMerchandising ppt
Merchandising ppt
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 
Retail Merchandising
Retail MerchandisingRetail Merchandising
Retail Merchandising
 
Visual merchandising.
Visual merchandising.Visual merchandising.
Visual merchandising.
 
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISING
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISINGRETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISING
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISING
 
Retail merchandising
Retail merchandisingRetail merchandising
Retail merchandising
 
Visual merchandising
Visual merchandisingVisual merchandising
Visual merchandising
 

More from Lawrence Nagazina

Wolgan Valley Resort & Spa, Australia
Wolgan Valley Resort & Spa, AustraliaWolgan Valley Resort & Spa, Australia
Wolgan Valley Resort & Spa, AustraliaLawrence Nagazina
 
Security Precautions for the Hospitality Industry
Security Precautions for the Hospitality IndustrySecurity Precautions for the Hospitality Industry
Security Precautions for the Hospitality IndustryLawrence Nagazina
 
Morton's Restaurant Group, Inc. Company Analysis
Morton's Restaurant Group, Inc. Company AnalysisMorton's Restaurant Group, Inc. Company Analysis
Morton's Restaurant Group, Inc. Company AnalysisLawrence Nagazina
 
Las Vegas Sands - A Strategy for Moving Forward: Macau & Cotai
Las Vegas Sands - A Strategy for Moving Forward: Macau & CotaiLas Vegas Sands - A Strategy for Moving Forward: Macau & Cotai
Las Vegas Sands - A Strategy for Moving Forward: Macau & CotaiLawrence Nagazina
 
Media & Culture in Marketing - A Study of the U.S. and Netherlands
Media & Culture in Marketing - A Study of the U.S. and NetherlandsMedia & Culture in Marketing - A Study of the U.S. and Netherlands
Media & Culture in Marketing - A Study of the U.S. and NetherlandsLawrence Nagazina
 

More from Lawrence Nagazina (9)

Wolgan Valley Resort & Spa, Australia
Wolgan Valley Resort & Spa, AustraliaWolgan Valley Resort & Spa, Australia
Wolgan Valley Resort & Spa, Australia
 
Security Precautions for the Hospitality Industry
Security Precautions for the Hospitality IndustrySecurity Precautions for the Hospitality Industry
Security Precautions for the Hospitality Industry
 
Morton's Restaurant Group, Inc. Company Analysis
Morton's Restaurant Group, Inc. Company AnalysisMorton's Restaurant Group, Inc. Company Analysis
Morton's Restaurant Group, Inc. Company Analysis
 
Las Vegas Sands - A Strategy for Moving Forward: Macau & Cotai
Las Vegas Sands - A Strategy for Moving Forward: Macau & CotaiLas Vegas Sands - A Strategy for Moving Forward: Macau & Cotai
Las Vegas Sands - A Strategy for Moving Forward: Macau & Cotai
 
Careers in Market Research
Careers in Market ResearchCareers in Market Research
Careers in Market Research
 
Media & Culture in Marketing - A Study of the U.S. and Netherlands
Media & Culture in Marketing - A Study of the U.S. and NetherlandsMedia & Culture in Marketing - A Study of the U.S. and Netherlands
Media & Culture in Marketing - A Study of the U.S. and Netherlands
 
Nielsen Media Research
Nielsen Media ResearchNielsen Media Research
Nielsen Media Research
 
Peter Drucker
Peter DruckerPeter Drucker
Peter Drucker
 
Product Placement
Product PlacementProduct Placement
Product Placement
 

Recently uploaded

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Recently uploaded (20)

Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

The Effects of Store Window Types on Consumer Behavior

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.