This document discusses the distribution channel of Pantene shampoo in India. It begins by introducing Pantene and its brand ambassador. It then outlines Pantene's distribution model which involves factories distributing to regional stockists who sell to wholesalers and retailers. The basic call procedure for sales executives is also described. It also provides the distribution model of Pantene's competitor Sunsilk shampoo. Finally, it compares the two models and notes complaints retailers have about Pantene's model.