1. Presented By –
NAHID ANJUM
ARUNABHA BAGCHI
PRATEEK CHAUDHURI
SUBHODEEP DEY
SARANYA ROY
2. Introduction
Products of the brand
Understanding the need
Defining the industry & Marketing Mix
Competitors
Questionnaire and Live Data
Collection
3. First Indian DTH satellite television service
provider
Joint venture between TATA Group and Star
Group(2004)
Digital quality picture and sound
Providing interactive services
ISO 27001: 2005 accredited
Became a “Super Brand” in 2009-10
4. There are 3 products under ‘Tata Sky’ brand -
1. Tata Sky DTH
2. Tata Sky + DTH
3. Tata Sky HD
5. Primary Needs
- Entertainment
Secondary Needs
- Learning
- Interactive services
- - Information
6. DTH Industry DD Direct Plus, launched in December 2004, was India's first and only
DTH service for which consumers did not have to pay any
subscription charges.
Tata Sky services were introduced in India in the early 2006.
Marketing Mix
PRODUCT AND SERVICES
Tata Sky offered the DTH service based on three 'C's i.e. Choice, Control, and
Convenience.
PRICE
In order to avail of the Tata Sky DTH service, consumers had to buy the Tata Sky
digicomp.
PLACE
Tata Sky had a wide distribution network across the country ..
PROMOTION
To educate consumers about the DTH service, the company launched a 360°
advertising campaign.
7. Direct
Cable TV
BSNL IP TV
Dish TV
Reliance Big TV
Airtel Digital TV Generic
Sun Direct DTH Video Games
Videocon D2H FM Radio
DD Direct+ (By Doordarshan) Music System
Movies
Internet