History of LinkedIn, Revenue generation Model of LinkedIn and Much more

1. Marketing Solutions
Prepared by:
Nimesh Soni
TribeniMarketing Solutions
Gogoi
1

2. Presentation content
• Introduction
• Types of Marketing/Advertising and
Marketing Strategy
• Revenue Generation Model
• Successful Stories
• Unsuccessful story
• Future Scope (Scope of Marketing)
• Learning

3. History and introduction
 LinkedIn is a social networking website for people in
professional occupations. Founded in December 2002
and launched on May 5, 2003, it is mainly used for
professional networking. As of June 2013, LinkedIn
reports more than 225
million acquired users in more
than 200 countries and territories.
 The site is available in 20
languages.

4.  As of 2 July 2013, Quantcast reports LinkedIn has 65.6 million
monthly unique U.S. visitors and 178.4 million globally.
 LinkedIn filed for an initial public offering in January 2011 and
traded its first shares on May 19, 2011, under the NYSE symbol
"LNKD".
LinkedIn Headquarters on Stierlin Court in Mountain
View, CA

5.  LinkedIn's CEO is Jeff
Weiner, previously a Yahoo!
Inc. executive. The company was founded by Reid
Hoffman and founding team members from PayPal and
Socialnet.com
 (Allen Blue, Eric Ly, Jean-Luc Vaillant, Lee Hower, Konstantin
Guericke, Stephen Beitzel, David Eves, Ian McNish, Yan Pujante,
and Chris Saccheri).

6. Marketing Strategy of

7. LinkedIn: The Only Global Social Platform Delivering
Marketing Solutions in a Business Context
Quality Audience
Business Context
Marketing Impact
Reach the most
influential, affluent and
educated audiences at
scale
Promote trust and
message receptivity
Deliver compelling
insights and results with
social media solutions

8. +
202,000,000
registered members
UK
NL
11M
+
3M+
DACH
3M+
France
4M+
Canada
7M+
Spain
EMEA
3M+
50M+
USA
74M+
India
18M+
Brazil
11M+
Australia
South Africa
2M+
3M+
Italy
4M+

9. Targeting is key to everything a company do
 Function, Seniority,
Location, Industry,
Company Size,
Education
 Group affiliations
Business &
Mgmt
Education
Health &
Medicine
Technology
Finance
Travel
Consumer
Interests
 SlideShare Content

10. NEW Targeting is key to everything company do –
custom segments
 Influencers
 Circles of Influence:
CEO, CFO, CMO,
CIO/CTO
 Young and Upwardly
Mobile

11. Revenue Generation Model

13. High impact display media
 Prominent placements
above the fold
 One ad on the page
 Rich media enabled
 Not a part of any ad
network
 300x250, 160x600,
textlinks

14. Content Ads and expandable Content Ads
 Leverage innovative units to
distribute content to desired
target audience
 Connect activity across all
social platforms (YouTube,
Twitter, blogs, etc.)
 Expandable option to
showcase video

15. NEW SlideShare Content Ad on LinkedIn
 Enhance your content
distribution from SlideShare
 Members can interact
directly with presentation in
ad unit or in expanded
player on LinkedIn
 Custom lead generation
forms can be placed directly
in presentation

16. Sponsored Polls
 Drive member conversation
 Enjoy flexibility with questions
 Display dynamic ads
 Ability to share virally

17. Sponsored inMail

Extensive targeting capabilities
 Ability to share virally

Members only receive (at most)
one Partner Message per 60
days

18. NEW Sponsored inMail Plus
 Flash enabled templates
 Can embed with:
 Videos
 Whitepapers
 Content Feeds

19. NEW iPad LinkedIn App advertising

20. NEW(ish) Followers
 Drive users to follow
your company
 Engage with them
through status updates
 Ability to target specific
followers with
messaging

21. NEW LinkedIn API Integration
 Personalized
experience based on
LinkedIn data:
• Product Finder
• Product Promoter
• Advisor Finder
• Profile Analyser
• Event Promoter
• Social Content Hub
• Matching Engine
• Many more …

22. SUCCESS STORIS

23.  James Filbird is the owner of JMF International Trade
Group . Filbird used LinkedIn to grow his company to $5
million in annual revenue and finds 75 percent of his
business via LinkedIn. He used the site to meet and
maintain relationships with like-minded professionals.
Using LinkedIn to develop his network consistently leads
to new business opportunities for his American-owned,
China-based consulting firm.
 Brett McGrath started IndiEngage at the beginning of
October, intending to break down all the silos that exist
within the live music experience. LinkedIn is valuable to
McGrath because it enables him to generate buzz before
the product is launched. It is a free relationship
management, marketing and networking tool. He uses it
as his digital rolodex.

24. SCOPE OF

25. Bibliography
• http://www.wikipedia.org/wiki/LinkedIn
• http://www.ragan.com/SocialMedia/Articles/24_professional_success_stories_f
rom_LinkedIn_43873.aspx
• http://www.slideshare.net/BlakeBoznanski/linked-in-marketingsolutions-2013-v2