2. Editorial Board
Discover Magazine
Editor Advisory Board
Amy Lee
Antonio A
Reports Editors
Jeffrey M
Carbett A Barash G
Marie D Brown B
Marketing Head Davis J
Ford K John D
Antony N
Graphic Designer
Elizabeth A
Janice G
James P
Henry K
Barbie M
Stephen M
PR Department
David V
Ludvik S
© Copyright 2011 Fortnightly Publications Ltd. All rights reserved.
The copyright for all the editorial material contained in Discover Magazine, in the form of layout, content. No part of this publication
may be published in any form whatsoever without the prior written permission of the publisher.
Disclaimer: Although great care has been taken in compiling and checking the information given herein to ensure that it is accurate,
the publisher shall not be in no way directly or indirectly responsible for any error, omissions or inaccuracy in this publication whether
arising from negligence or otherwise. Fortnightly. does not guarantee, directly or indirectly, the quality or efficacy of the product or
service described in the advertisements or other material which is commercial in nature in this publication.

3. Editorial
W elcome to Discover magazine, the fortnightly publication that gives you an insight
into upcoming stars of the future. Each week we provide you with success stories
from all around the world, from different fields and walks of life.
This special issue focuses on the recent graduate Miss Naina Aggarwal. Naina has just finished her
Masters in International Public Relations from Cardiff University and after having received a distinction
on the course, she is set to take the world of public relations by storm.
Find in this issue an exclusive and candid interview with star herself. Just turn to page 3 and discover
what drives Naina and the story behind her passion for Public Relations as a profession; solve the
Editorial
mystery behind her year at University and be a part of her life as she shares her future plans.
You will also get the unique chance to see for the first time ever, the published preview of her statement
of results and the comments made by her professors on her dissertation on page 9 and 11.
Think you’ve had enough? Well not yet! Turn to page 13 and find a portfolio of the various campaigns
and written work produced by Naina during her year at university. These include the executive
summary of the Integrated Marketing Plan devised to bring Pinkberry to the United Kingdom market;
the brochure design and sample content of Enfuse Youth London’s website; a press invite for the most
talked about natural gas exploration conference of the year, Rock Energy’s Energy Extraction and last
but not the least, press releases for the Yummy chocolate factory and Rock Energy.
That’s all for now. Signing off till next time, with a new face and new start.
Yours truly
Amy Lee

4. Naina Aggarwal
Chairperson Youthwing
Heart Care Foundation of India
ple don’t
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To promo te a society where nce in the field
onal as well as international prese
suff er. To have a nati ltants to hospitals
, government
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of health
itutions, and in
bodies and research inst ankind.
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all aspects of health for people
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To create
, incorporati ng all pathies un
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roof by conceptualizin
s.
awareness module

5. Introducing the New Kid on
the Block: Naina Aggarwal
H
ailing from the culturally diverse, multi-religious and extremely colorful land
of India, Naina Aggarwal, is a creative and enthusiastic public relations post-
graduate; who has just completed her
New Kid
Masters in International Public Relations at Cardiff University and has passed with a
distinction.
Naina has over three years part-time experience working with a number of Charities,
International Corporations and International Organisations. She has previously held the
position of the Chairperson of the Youth chapter of an NGO - Heart Care Foundation of India,
gained invaluable experience through summer internships with global brands such as Coca-
Cola India, the United Nations, Enfuse Youth London and a IJCP, a medical communications
group.
Naina firmly believes in having a positive attitude and taking all challenges in her stride. In
an exclusive interview with Davina Patel, Naina talks about her life, her career and the lessons
learnt along the way.
As I walk into the penthouse suite of The Taj Hotel at St James Park in London, I was
completely overwhelmed by the smell of lavender. Dozens of bottles of mineral water lined a

6. perfectly elegant table and across it was a tall, slender figure, an image of perfection.
Q. If I am correct, you completed your bachelors degree in Political Science honors from Delhi
University with a first class honors, then why Public Relations?
A. The three years I spent studying Political Science Honors at the Lady Shri Ram College
in New Delhi were invaluable and created for me, a strong base upon which I could build
any career of my choice. My interest in Public Relations came as a matter of chance when I
initiated the youth chapter of an Indian charitable organisation, the Heart Care Foundation of
India. It was while I spent most of my time actively promoting the charity, engaging young
people, interacting with the media and organizing events and publicity stunts; that I discovered
my passion for public relations.
Q. Tell us about your experience doing your masters in International Public Relations from
New Kid
Cardiff University?
A. My year at Cardiff University was just incredible. It not only made me a more confident
individual but it also helped inculcate in me a global perspective. The MA IPR course was
an apt base for a strong future career in Public Relations. I am today equipped to design
Integrated Marketing Plans, Public Relation Campaigns; Social Media canvasses and organize
press conferences. I also have established a strong contact base with professionals in the field
and made friends from all over the world.
Q. If I am not wrong, you wrote your own research thesis by the end of the course. Tell us
more about it?
A. Yes I did indeed. My research thesis was titled ‘Rebranding Non-Governmental Organizations
through Public Relations – an integrated campaign for the Loomba Foundation’; a global NGO

7. that works for the empowerment of widows and their children. During the process of the
research I got the unique opportunity to attend the International Widows Day Conference
at the United Nations Headquarters in New York. I also got a chance to interview six high
profile PR professionals and renowned dignitaries such as Cherie Blair, Yoko Ono, Lord Raj
Loomba and Mr Vijay Dutt. My thesis was awarded a distinction by my university and has
been recommended for an award.
Q. That sounds amazing! Congratulations from all of our readers and the team at Discover
magazine. Tell us Naina, what are your plans now?
A. Well, my focus right now remains to find a job and step into the actual working world of
Public Relations. I feel that my biggest USP, as a candidate is that I bring to the table what
the company’s core value demands; a person who is willing to learn and develop continuously
by taking initiative, being dedicated and having a passion for my work. My varied work
New Kid
experiences and my master’s degree have helped inculcate in me a symbiotic mix of the
theoretical and working knowledge required as a stepping-stone for a successful PR career.
So I have my fingers crossed!
Q. Seriousness aside, why don’t you tell our readers what you like doing in your spare time?
A. Well, I am a foodie so I love cooking. I am passionate about dancing and have been trained
both in Indian classical and Western dance. I have always been passionate about social work
and love spending my weekends working for the benefit of those who need help. I feel that
the satisfaction you get out of helping others is one that you can’t get from anything else.
To find out more on Naina Aggarwal turn to the next page.
You can also follow her on twitter: http://twitter.com/#!/ nainaaggarwal
–

8. Naina Aggarwal
Public Relations
Postgraduate

9. Result

10. Result

11. Result

12. Naina Aggarwal Interned with Coca-Cola,

13. l i o
t f o
o r
P

14. Executive Summary (Integrated Marketing Proposal for Expansion of
Pinkberry to the UK)
Pinkberry is an iconic frozen yogurt brand in the US. The company’s success has been replicated in
the Middle East and Mexico, making it a global brand. Our proposal is to expand Pinkberry further
by penetrating the UK market.
Our analysis shows that the UK would be an ideal environment, as there is no major frozen yogurt
brand already present. Competition is weak, with independent stores and locations concentrated in
London. Although the economy is in recovery, spending habits on leisure activities and eating out
still remain high. The government is currently encouraging the growth of businesses in order to pull
back the economy to its entirety thus making the UK an apt market to exploit.
We believe that for the success of our brand, it is imperative to adopt the pathway of the adaptation
within standardization model of marketing. Creating a globally recognized brand remains one of our
main missions and we aim to achieve this by maintaining a uniformity in terms of store and website
design, product standards, franchise policies, brand positioning and company values in all stores across
the world. However, we do not deny the existence of differences in cultures, values and attitudes
amongst nations and wish to adapt to the UK culture, in order to domesticate our brand thereby
creating a feeling of belongingness amongst the people.
Our new logo for the United Kingdom, embossed with the British crown will imbibe the essence
of the British culture. Our seasonal flavors will reflect the demands of the population and our raw
materials will be sourced from local British sources.
Our promotional strategies will be a perfect blend of advertising, public relations and digital marketing.
The ‘Pinkberries’, an entourage of six Pinkberry girls that ride on pink Vespas will be our brand
mascots, who will be seen touring around the country creating brand presence. The pink Vespas will
be our primary mode of transport for all activities from delivery to promotion.
2
We will have two primary ad campaigns, which will be aired on national television in 30-second
slots. We will also flavour of the week campaigns, a Pinkberry iPhone application, Pinkberry groupie
cards, scratch the berry contests giving out discount incentives to people and two for one Pinkberry
days where people can double their pleasure at the price of one.
For our guerrilla-marketing stunt we will use Trafalgar square as our destination on a perfect Sunday
afternoon and a giant Pinkberry cup shaped slide as our tool to reach the masses.
As a part of our public relations strategy we will tie up with Weight Watchers in order to emphasize
on the low fat characteristic of our product. We will make optimum use of all special occasions such
as Valentines Day where we will provide specially customized Pinkberry flower bouquets to increase
our brand awareness.
We will fully utilise all channels of digital media such as Twitter, Facebook, Blogs and a user-friendly
website making Pinkberry an easily accessible brand.
Our CSR strategies will include making October the month of Breast Cancer support, promoting the
importance of a healthy and balanced diet in schools through our brand ambassador Jamie Oliver
and conducting a Pinkberry marathon in order to raise money for the patients suffering from the
Coeliac disease.
We plan to launch Pinkberry in the 2012 fiscal year and using the strategies mentioned above, we
expect to gain a significant market share and increased brand awareness.

15. Website Content and Brochure Designing for Enfuse Youth London

16. Naina Aggarwal Interned with IJCP

17. Press Conference Invitation
Topic: Possibilities of shale and coal bed methane extraction in the United Kingdom
We are pleased to inform you that Rock energy is holding a press conference to discuss their possible
investment in shale and coal bed methane extraction in the United Kingdom.
The press conference will be addressed by Rock Energy’s CEO - Miss Ashley Krupnik, its Press Officer
-Miss Naina Aggarwal and will be chaired by –Miss Theresa Liao. Also present will be Rock Energy’s
research expert on the world energy market – Miss Ania Markowska.
Subject of the Press Conference
We are Rock are committed to bringing the future of energy to the present. We are a major contributor
to the development on the UK’s energy market, not just through the products and services we provide,
but also through our extensive research and exploration into energies of the future. We are looking at
investing in shale and coal bed methane projects in the UK and we want to reassure our stakeholders
Invitation
that all their concerns and opinions will be taken into due consideration. Thus in order to discuss
the possibilities of shale and coal extraction projects in the UK and to enlighten you with our vision,
our mission and our strategic plan for the same we invite you to join us for a press conference.
We would request your good self to please send your official press reporters and press photographers
to the below given place and time, so that they can cover the session and speak to the present
dignitaries on the concerned topic
Press Conference Details
Where: Room 3.14, Bute Building, Cardiff University Campus
When: Tuesday, 22nd of March 2011
Time: 9:20 am
Note: The press conference will be followed by a lunch where the press will be allowed to interact
with other present notables.
Thanking you
Miss Ashley Krupnik
CEO ROCK ENERGY
Tel: 07761428638

18. Naina Aggarwal
Interned with UN-Habitat, Water for Asian Cities Program
The United Nations Human Settlements
Programme, UN-HABITAT, is the
United Nations agency for human
settlements. It is mandated by the UN
General Assembly to promote socially
and environmentally sustainable towns
and cities with the goal of providing
adequate shelter for all.

19. Rock Energy
Leicester Square
London, United Kingdom
DE21 4SA
Press Release
FOR IMMEDIATE RELEASE: March 22nd 2011- London, United Kingdom
ROCK ENERGY’S INVESTMENT IN SHALE AND COAL BED EXTRACTION IN THE UNITED KINGDOM
Rock Energy, the UK’s leading developer of natural gas, has announced plans to explore 11 shale and coal bed methane
reserves located around the country.
The shale and coal bed methane reserves Rock Energy has identified in the UK remain to be in the exploratory stages.
The reserve in question is located in Lancashire, Northern England. There are 11 other shale and coal bed methane
reserves that have been identified throughout the UK; Rock Energy is currently in the permit and licensing stages to
begin exploration.”
Ashley Krupnik, CEO of Rock Energy, spoke for the current operations: “Just over a decade of experience and knowledge
allows us to implement industry-leading processes, procedures and controls throughout all projects acquired.”
Natural gas is an essential player in the future of energy. With the use of highly advanced technological breakthrough,
namely the combination of hydraulic fracturing and horizontal drilling, unreachable natural gas reserves can now be
accessed.
Press Release
Ania Markowska, Environmental Expert for Rock Energy, says: “Despite the promise of alternative energy sources -
called renewable energy, they currently provide only about seven percent of the world’s energy needs. Thus, instead of
just focusing on renewables, an option including a blend of less polluting fossil fuels and renewables is the best solution
for now. If the permit and licensing stages to begin exploration succeed, the hydraulic fracturing process will be used to
extract the gas.”
Hydraulic fracturing is a stimulation process used to maximize the extraction of underground resources – oil, natural gas
and geothermal energy. Being an essential process for the production of natural gas from shale formation, the gas and
oil industry since the 1940’s
Ania Markowska said, “Fracking is a proven technological advancement which allows to safely recover natural gas from
deep shale formations. Properly conducted modern hydraulic fracturing is a safe, sophisticated, highly engineered and
controlled procedure.”
Rock Energy prides itself on transparency. Rock Energy uses a minimum amount of chemicals in the fracking fluid that
are well within the European regulations as well as exercising caution and the utmost care when constructing wells and
drilling near aquifers.
XXX
Note to Editors:
About Rock Energy:
Headquartered in London, Rock Energy is a major contributor to the development of energy on the global market, not
just through the products and services they provide, but also through extensive research and exploration into the energies
of the future.
For further information, please contact
Naina Aggarwal
Tel: +44 (0)1355 8460000
Fax: +44 (0)1355 8460001
E-mail: aggarwaln1@rockenergy.co.uk

20. 79 Charing Cross Road, London, England,
United Kingdom Postcode: WC2H 0NE
Tel: (+44) 7764589123, Email: ally@T5.co.uk
News Release Dec 5th 2011
Embargo until - 8th December 2010 8:00 GMT.
IT’S THE SEASON TO FORGET LOVE, BECAUSE EVERY WOMAN IS FALLING FOR THE YUMMY
CHOCOLATE BAR!
London, United Kingdom, Dec 5th 2011 - It’s time for every woman to unleash her inner chocoholic, for the Yummy
Chocolate Company is all set to launch its organic, low calorie, healthy and fair trade Yummy Chocolate bar, a dairy
milk chocolate bar.
The product launch will be held in simultaneous events across London, New York Beijing, Moscow, Nairobi and Sydney
on the 8th of December 2010.
The Yummy Chocolate bar is a revolutionary product; a result of an investment of a mammoth £ 2 billion pounds, the
largest amount ever spent on developing a chocolate bar. It contains only 100 calories for a 40-gram bar and is iconize
by its distinct purple color wrapper, making it ideal for young trendy women.
“For young women, who indulge in chocolate twice as much as men, the chocolate bar makes a perfect treat to enjoy at
break times and provides as alternative to desert at meal times and for an end of evening desert” says Karl Karlson, the
President of the Yummy Chocolate Company. “Keeping in mind that women like to share their chocolate treat, we have
designed the chocolate bar into two segments, making it ideal for sharing”.
The yummy chocolate bar is vegetarian and has no traces of peanut making it suitable for all types of people. It is
created with such perfection that it only melts in your mouth and not in your hands and is easy to hold or keep in
New Release
your handbag.
The Yummy Chocolate bar is available in two sizes, the 40 gram and 80 gram bars. It is manufactured at existing
factories located in Cardiff, Colorado and Beijing and the two new factories at Moscow and Nairobi. It is now available
at all leading departmental stores at a retail price, which is constant with the already existent non-organic and fair-trade
chocolate bars, thus making it a chocolate bar definitely worth a try!
xxx ENDS xxx
Notes to Editors
About Yummy Chocolate Company
The Yummy Chocolate Company was founded on the 23rd of October 1985 when its co-founders Hailey Wang, a
restaurateur, and Holly Simon, a chef with a fascination for desserts and chocolates, blended past inspirations from their
chocolate tasting excursions across the European Union and created the perfect marriage of extraordinary taste palates
and a social experience to satisfy the chocoholic residing within each one of us.
The current President of the Yummy Chocolate Company is Karl Karlson who took up his position towards the end of
November 2009. Karl has been working with the Yummy Chocolate Company since the past five years and continuously
strives to make the Yummy Chocolate Company the equivalent of Coca-Cola in the chocolate market. Karl has a family
and two children, a daughter aged 5 and a son aged 3 years old. He is a chocoholic and normally eats one Yummy
Chocolate bar every day.
Karl feels that the yummy chocolate bar is his favorite product and the investment in its production is a part of their
long-term business strategy to secure reliable and more cost-effective production facilities across the world. He believes
that women buy twice as much chocolate as men and hence the chocolate bar is targeted towards women from the age
group of 18-35.
For more information please log onto www.yummychocolatecompany.co.uk or contact the Public relations team of Yummy
Chocolate Company.
53 Oxford Circus Road,
London, England,
United Kingdom
Postcode: WC3H 0NE
Tel: (+44) 7764589573
Email: sharon@yummychocolatecompany

21. Naina Aggarwal with the
President of India
An Honour indeed!!
To know more see:
Twitter: http://www.twitter.com/#/nainaaggarwal
Blog: http://nainaaggarwal.wordpress.com
Linkedin: http://www.linkedin.com/in/aggarwalnaina