Assignment submission

1. EMPATHIZE AND DEFINE
-Manukrishna Nair
stakeholder: mother

2. PART I: EMPATHY MAP

3. SAY
“Her salary is not at par with
mainstream disciplines”
“We spent a huge amount on
education; I’m disappointed
with the career choice”
“After 4 years (of graduate
studies) she was still confused”
“I wasn’t supportive of her chosen field, so I
don’t even know of any organizations in that
area”
“I’m worried if this career will
allow her to live the lifestyle
she’s used to”
“Her batchmates have taken
structured courses and have secured
high paying jobs”
“It was a horrifying and anxious experience while she was in Delhi for 6
months. I wasn’t worried so much when she studied in NY”
“She is very confident and
at interviews she would do
very well”

4. SAY
“I feel good when she shares
certain stories; but not sure”
“She stood by her decision,
she is very headstrong”
“We were worried about her safety – location, transport and stay”
“Frankly, No, I did not do any background
research on her chosen field”
“A career should have a blend
of what she is doing but also
monetary satisfaction”
“She is very committed to the
cause that she has taken up”
“We have been used to a structured format of educaction”
“There is proabably scope for what
she is doing; but growth I’m not sure”

5. DO
As this interview was conducted
with a respondent in a different city
through a telecon, no observations
were recorded.

6. THINK
As this interview was conducted
with a respondent in a different city
through a telecon, no observations
were recorded.
There is a resistance to accepting a career
out of the usual (engineer/doctor) as a “right
career choice”
Comparing her child’s choice to what others
are doing in society causes disappointment
as the new approach is longer
The mother feels a sense of pride inside, but
she doesn’t express this too much to her
daughter. This I feel is to keep pushing the
daughter so that she understands the
importance of practical living
She wants her daughter to be independent at
the same time would have concern with
certain location choices

7. FEEL
There was pain in the mothers
voice that expressed her concerns
over practical and financial stability
Her personal situation has possibly
caused her to consider financial
stability as utmost important
She doesn’t doubt her daughters
capabilities at all
She knows that her daughter is
happy and will show outside
support

8. PART II: PROBLEM STATEMENT

9. STAKEHOLDER
Geeta Nerulla, a 52 year old, recently
divorced, mother of 2 who makes an
earning conducting yoga classes tries
to support a daughter who has high
dreams and is ideological!

10. NEED
How to combine
a child’s ambition
into practical
reality for a
needed lifestyle?
?

11. INSIGHT
Mothers have a
lesser appetite for
risk when it
comes to career
choices (especially
for their daughters)