Enviar búsqueda
Cargar
Writing For The Web
•
Descargar como PPT, PDF
•
1 recomendación
•
662 vistas
N
namanhampton
Seguir
Desarrollo personal
Educación
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 46
Descargar ahora
Recomendados
saia
saia
alirioparejo
Spectrum 2015 going online with style - an intro to css
Spectrum 2015 going online with style - an intro to css
Neil Perlin
Style lecture
Style lecture
E. K. Gordon
Writing Tone & Style
Writing Tone & Style
WriterAccess
Web Content Writing
Web Content Writing
Sayed Darwish
Business Writing Style Guide Your Writing Companion
Business Writing Style Guide Your Writing Companion
englishwriting
Finding Business Archive Collections
Finding Business Archive Collections
Kiara King
Style Guide Best Practices
Style Guide Best Practices
Brad Frost
Recomendados
saia
saia
alirioparejo
Spectrum 2015 going online with style - an intro to css
Spectrum 2015 going online with style - an intro to css
Neil Perlin
Style lecture
Style lecture
E. K. Gordon
Writing Tone & Style
Writing Tone & Style
WriterAccess
Web Content Writing
Web Content Writing
Sayed Darwish
Business Writing Style Guide Your Writing Companion
Business Writing Style Guide Your Writing Companion
englishwriting
Finding Business Archive Collections
Finding Business Archive Collections
Kiara King
Style Guide Best Practices
Style Guide Best Practices
Brad Frost
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
Shubham Rawat
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
JackieSparrow3
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
kbdhl05e
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
JeylaisaManabat1
(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)
oannq
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Más contenido relacionado
Último
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
Shubham Rawat
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
JackieSparrow3
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
kbdhl05e
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
JeylaisaManabat1
(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)
oannq
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan
Último
(6)
Inspiring Through Words Power of Inspiration.pptx
Inspiring Through Words Power of Inspiration.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
E J Waggoner against Kellogg's Pantheism 8.pptx
南新罕布什尔大学毕业证学位证成绩单-学历认证
南新罕布什尔大学毕业证学位证成绩单-学历认证
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
Module-2-Lesson-2-COMMUNICATION-AIDS-AND-STRATEGIES-USING-TOOLS-OF-TECHNOLOGY...
(南达科他州立大学毕业证学位证成绩单-永久存档)
(南达科他州立大学毕业证学位证成绩单-永久存档)
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Destacado
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Destacado
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Writing For The Web
1.
Writing For The
Web How to Communicate Effectively Online
2.
3.
4.
5.
6.
Structure
7.
8.
1. Keep Content
Scannable Eye tracking data shows that users often scan in an F-shaped pattern: two horizontal stripes followed by a vertical stripe.
9.
How’d they do
that? Then: Now: Very Expensive Camera
10.
11.
12.
The Inverted Pyramid
1. Keep Content Scannable:
13.
14.
15.
16.
17.
18.
19.
20.
Voice
21.
22.
23.
24.
25.
Style Guide:
Forget Your High School English Teacher’s Rule Book (Not all of it! Just the tedious bits!)
26.
27.
28.
29.
30.
31.
32.
Content Types
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
Remember: Web
users don’t read. They Scan !
Descargar ahora