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donderdag 14 april 2011
Welcome to
                          Social Media Crash Course




donderdag 14 april 2011
Welcome to
                          Social Media Crash Course

                 “Faith is taking the
                 first step even when
                  you don't see the
                  whole staircase.”
                               Martin Luther King, Jr.
donderdag 14 april 2011
Mobiele telefoons moeten aan
           Phones einit alsjeair! )
       zijn! (geluid w l u the blieft




donderdag 14 april 2011
Oliver de Leeuw   &   Salmaan Sana




                   @odeleeuw       @salmaansana
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Get to know each other




                          nameshapers
donderdag 14 april 2011
Get to know each other




                          nameshapers
donderdag 14 april 2011
Today’s social media




                          nameshapers
donderdag 14 april 2011
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
best buy



                           nameshapers
donderdag 14 april 2011
5 Steps




                           nameshapers
donderdag 14 april 2011
Confusion


                          Concerns




donderdag 14 april 2011
Create
                           Create




donderdag 14 april 2011
Customise



donderdag 14 april 2011
•`


                          Communicate


donderdag 14 april 2011
Control




donderdag 14 april 2011
5 Steps
                                             Confusion


                                             Concerns




                          Control                                Create




                               Communicate               Customise



donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Confusion




donderdag 14 april 2011
Confusion




donderdag 14 april 2011
Confusion




150,000,000
                          nameshapers
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
donderdag 14 april 2011
                          750,000
follow your interests




                          nameshapers
donderdag 14 april 2011
Why would you?
                      Famous people                 Personal insights

                                               Business
     Contact                                   opportunities
     anybody                       News

                                                        Deals & offers
                          (Re)use & spread
                          information
                                             Not falling behind...
                                      nameshapers
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
Create




                          volunteer?

                            nameshapers
donderdag 14 april 2011
Communicate




                          my rst tweet...

                               nameshapers
donderdag 14 april 2011
Did you know?   Communicate

                   link

                                RT retweet


              #hashtag

                                 @mention



donderdag 14 april 2011
Communicate




                          nameshapers
donderdag 14 april 2011
Shout it out!                Communicate




               • tweet                 • URL.short
               • tweep                 • # (hashtag)
               • follower              • @mention
               • timeline              • DM


                                nameshapers
donderdag 14 april 2011
Good idea   Communicate




donderdag 14 april 2011
Control




donderdag 14 april 2011
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
Confusion




                   !"#$#%$&'()%$       !"#$#%$&'()%$
                  Searchable
                        #")*$$         Transparent
                                          0%)&",(1$
                    +,-").(/",!         +,-").(/",$$
                          !




                              nameshapers
donderdag 14 april 2011
Inspiration   Confusion




donderdag 14 april 2011
Inspiration   Confusion




donderdag 14 april 2011
Control




                          Updates
                          Groups & communities
                          Applications



donderdag 14 april 2011
Communicate




Getting updates
- follow/unfollow users in “my feed”
- see all updates in “company feed”
- send replies and DM’s



                          Sending updates
                          - generic updates
                          - mentioning/replying colleagues
                          - direct messages


                           nameshapers
donderdag 14 april 2011
Confusion


                          share

                                   status
                                  updates


              direct
             messages
                                  interesting
                                     links




donderdag 14 april 2011
asking     Communicate
                          questions




                                       sharing
                                      knowledge




donderdag 14 april 2011
Communicate



                          professional


                                                filters




     personal                            tags




donderdag 14 april 2011
Communicate




donderdag 14 april 2011
Communicate




                          nameshapers
donderdag 14 april 2011
Control




                          Tags (“Topics”)
                          Email notifications
                          SMS notifications



donderdag 14 april 2011
Tags/Topics   Control




donderdag 14 april 2011
Tags/Topics   Control




donderdag 14 april 2011
Notifications   Control




donderdag 14 april 2011
Notifications   Control




donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
Peter de Visser, Account Director Marketing
                                Solutions, LinkedIn Netherlands

                            “Every second a new
                              profile is created”




                             nameshapers
donderdag 14 april 2011
Possibilities       Create




                             Privacy
                             Skills
                             Groups
                             SlideShare
                             InMaps

                                nameshapers
donderdag 14 april 2011
5 Privacy settings                                                Customize



    Public Profile

    Member Feed Visibility
      My member feed is visible to…
        My Connections

    Connections Browse
    Your connections are allowed to view your connections
    list.

    Profile Views
    Control what (if anything) is shown to LinkedIn users whose profile you
    have viewed.

    Profile and Status Updates
    Control whether your connections are notified when you update your status or make
    significant changes to your profile and whether those changes appear on your
    company’s profile.
                                    nameshapers
donderdag 14 april 2011
Skills           Customize




                             nameshapers
donderdag 14 april 2011
Communicate




donderdag 14 april 2011
Slideshare   Communicate




donderdag 14 april 2011
Control




donderdag 14 april 2011
Today   Control




donderdag 14 april 2011
Check out 1 person
                          1x compliment
                          1x improve
                          1x steal shamelessly

                                 nameshapers
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
nameshapers
donderdag 14 april 2011
donderdag 14 april 2011
Qwiki Facebook
                          http://www.qwiki.com/q/#!/
                                   Facebook




donderdag 14 april 2011
Customize




          Customize profile
          Understand notifications
          Create friends list




                            nameshapers
donderdag 14 april 2011
Communicate




                          Event
                          Group
                          Fanpage




                                  nameshapers
donderdag 14 april 2011
Event page   Create




donderdag 14 april 2011
Event page          Communicate




                           nameshapers
donderdag 14 april 2011
Group Page                 Create




                                              Communicate




                                   Fan Page




donderdag 14 april 2011
Group page           Create




                          nameshapers
donderdag 14 april 2011
Fan page           Create




                               nameshapers
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
donderdag 14 april 2011
Connect with us




                Oliver de Leeuw   nameshapers   Salmaan Sana
donderdag 14 april 2011

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Workshop basics social media sq consult barcelona 12 04-2011