how to find users for your startup using seo and social media.

1. Digital Marketing
for Start-ups
for Start-ups
@namtrok
#StartGarden

2. Paul
Why is this guy teaching this course?
@namtrok #StartGarden

3. You
Who are you?
@namtrok #StartGarden

4. Digital Marketing
A Definition
@namtrok #StartGarden

5. Digital Marketing vs ?
• Lead Generation
• Internet Marketing
• Online Marketing
• Inbound Marketing
@namtrok #StartGarden

6. Aspects of
Digital Marketing
Digital Marketing
• SEO
• PPC/CPM (ads)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
@namtrok #StartGarden

7. Signposting:
Strategy Overview
Strategy Overview
• SEO
• PPC/CPM (ads)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
@namtrok #StartGarden

8. SEO in 15 minutes
• Code 10%
• Content (keyword)
• Inbound links (including
social)
@namtrok #StartGarden

9. PPC/CPM (ads)
• Google, Facebook,
Adtegrity, etc.
• Keyword, content,
conversions
• Expensive? Worth it.
@namtrok #StartGarden

10. Email Marketing
• It’s about the list
• Most important aspect?
• Internet Marketers dream
@namtrok #StartGarden

11. Social MEdia
• More than Facebook &
Twitter
• Forums
• Pinterest, Quora, G+
@namtrok #StartGarden

12. Conversion Optimization
• In person pitch
• Print?
• Ads
• Landing Page
• User Signups
• Revenue Generators
@namtrok #StartGarden

13. Data Analysis
• Google Analytics
• Kiss Metrics
• a/b testing tools:
• Google Website
Optimizer
• Unbounce
@namtrok #StartGarden

14. Signposting:
Strategy Overview
Strategy Overview
• SEO
• PPC/CPM (ads)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
@namtrok #StartGarden

15. You
What are the areas you need help in?
@namtrok #StartGarden

16. Signposting:
Nitty Gritty
Nitty Gritty
• Top of the Funnel
• Conversion Optimization
• Social Media Pitfalls
• Google Analytics
@namtrok #StartGarden

17. Nitty Gritty
Top of the Funnel
@namtrok #StartGarden

18. Top of the Funnel
• Where is you audience? & How do you separate them?
• Users searching for your solution? (Search)
• Users complaining about the problem? (SocMed) *more
later
• People writing about the problem? (Ads)
@namtrok #StartGarden

19. Google TRENDS tool
• http://www.google.com/trends/
@namtrok #StartGarden

20. Google Keyword tool
• https://adwords.google.com/o/KeywordTool
@namtrok #StartGarden

21. Signposting:
Nitty Gritty
Nitty Gritty
• Top of the Funnel
• Conversion Optimization
• Social Media Pitfalls
• Google Analytics
@namtrok #StartGarden

22. Nitty Gritty
Conversion Optimization
@namtrok #StartGarden

23. Landing Pages
Test Test Test
@namtrok #StartGarden

24. $400
DesignPax.com
Get it done.
@namtrok #StartGarden

25. Questions to ask
• What is the critical next step?
• Can you remove this?
• What if we re-worded this?
• Who converted?
@namtrok #StartGarden

26. Conversion Optimization Points
• Top of the funnel
• Click on ad
• Click on organic rank
• Landing Page
• Signup
• Call
• Email
• User
• Revenue Generating Activity
• Return to site?
• Spread the word
@namtrok #StartGarden

27. Signposting:
Nitty Gritty
Nitty Gritty
• Top of the Funnel
• Conversion Optimization
• Social Media Pitfalls
• Google Analytics
@namtrok #StartGarden

28. Nitty Gritty
Social Media Pitfalls
@namtrok #StartGarden

29. SocMed Pitfalls
• I from a business
• Talking about being a StartUp
• Being too geographic focused
• Abruptly entering a conversation
• Failing to build an audience first.
@namtrok #StartGarden

30. Social Media &
The Lean Canvas
The Lean Canvas
@namtrok #StartGarden

31. SocMed KEywords
• Fail + keywords
• Make a device + keywords
• I hate + keywords
• I wish + keywords
• Broken + keywords
• Wish website + keywords
@namtrok #StartGarden

32. make a device
@namtrok #StartGarden

33. Why is broken?
@namtrok #StartGarden

34. i hate Writing
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35. I wish
@namtrok #StartGarden

36. SocMed Notes
• Fail + keywords
• Make a device + keywords • Twitter
• I hate + keywords • Google+Quora (answers.com yahoo
answers)Foursquare
• I wish + keywords
• Forums (cafemom)
• Broken + keywords
• LinkedIn GroupsFacebook (iffy)Sites not to
use: pinterest, instagram, vine, meetup,
• Wish website + keywords
@namtrok #StartGarden

37. Signposting:
Nitty Gritty
Nitty Gritty
• Top of the Funnel
• Conversion Optimization
• Social Media Pitfalls
• Google Analytics
@namtrok #StartGarden

38. Nitty Gritty
Google Analytics
@namtrok #StartGarden

39. Google Analytics
More Tomorrow (Stay Tuned!)
@namtrok #StartGarden

40. Signposting:
Nitty Gritty
Nitty Gritty
• Top of the Funnel
• Conversion Optimization
• Social Media Pitfalls
• Google Analytics
@namtrok #StartGarden

41. Homework
• Find keywords users are using for your problem or solution
• Google Keyword tool
• Google Trends
• Find users complaining about the problem on Social
Channels
• Interact if you dare ;)
• See you tomorrow!
@namtrok #StartGarden