Paul Kortman http://paulkortman.com presented this information on the how to of social networks Facebook and YouTube for small businesses at the Michigan Department of Transportation (MDOT) DBE Conference March 22, 2010

1. Facebook and YouTube
Their Impact on Search and Social
March 22, 2011 @namtrok Paul Kortman

2. March 22, 2011 @namtrok Paul Kortman

3. About Paul Kortman (@namtrok)
March 22, 2011 @namtrok Paul Kortman

4. About Paul Kortman (@namtrok)
✤ IT Nerd
March 22, 2011 @namtrok Paul Kortman

5. About Paul Kortman (@namtrok)
✤ IT Nerd
✤ Digital Marketing Nerd
March 22, 2011 @namtrok Paul Kortman

6. About Paul Kortman (@namtrok)
✤ IT Nerd
✤ Digital Marketing Nerd
✤ CEO of Connex Social LLC, and CTO of My Bulkco
March 22, 2011 @namtrok Paul Kortman

7. About Paul Kortman (@namtrok)
✤ IT Nerd
✤ Digital Marketing Nerd
✤ CEO of Connex Social LLC, and CTO of My Bulkco
✤ Michigan Native
March 22, 2011 @namtrok Paul Kortman

8. Search
✤ 2000-2010
March 22, 2011 @namtrok Paul Kortman

9. Search
✤ 2000-2010
March 22, 2011 @namtrok Paul Kortman

10. Social
✤ 2010-??
March 22, 2011 @namtrok Paul Kortman

11. Social
✤ 2010-??
March 22, 2011 @namtrok Paul Kortman

12. What is Social Media
March 22, 2011 @namtrok Paul Kortman

13. What is Social Media
✤ People Having Conversations online
March 22, 2011 @namtrok Paul Kortman

14. Blurring of the lines
March 22, 2011 @namtrok Paul Kortman

15. Blurring of the lines
✤ Blogs
March 22, 2011 @namtrok Paul Kortman

16. Blurring of the lines
✤ Blogs
✤ Video
March 22, 2011 @namtrok Paul Kortman

17. Blurring of the lines
✤ Blogs
✤ Video
✤ Facebook
March 22, 2011 @namtrok Paul Kortman

18. Hungry?
March 22, 2011 @namtrok Paul Kortman

19. Hungry?
March 22, 2011 @namtrok Paul Kortman

20. Satisfying
March 22, 2011 @namtrok Paul Kortman

21. Satisfying
snickers.com
March 22, 2011 @namtrok Paul Kortman

22. Satisfying
snickers.com
wikipedia page
March 22, 2011 @namtrok Paul Kortman

23. Satisfying
snickers.com
wikipedia page
shopping results
March 22, 2011 @namtrok Paul Kortman

24. Satisfying
snickers.com
wikipedia page
shopping results
images
March 22, 2011 @namtrok Paul Kortman

25. Satisfying
snickers.com
wikipedia page
shopping results
images
mars.com
March 22, 2011 @namtrok Paul Kortman

26. Satisfying
snickers.com
wikipedia page
shopping results
images
mars.com
March 22, 2011 @namtrok Paul Kortman

27. 1
Satisfying
snickers.com
wikipedia page
shopping results
images
mars.com
March 22, 2011 @namtrok Paul Kortman

28. 1
2
Satisfying
snickers.com
wikipedia page
shopping results
images
mars.com
March 22, 2011 @namtrok Paul Kortman

29. 1
2
Satisfying
snickers.com
wikipedia page
shopping results
images
mars.com
March 22, 2011 @namtrok Paul Kortman
3

30. Surprising
March 22, 2011 @namtrok Paul Kortman

31. Surprising
mars.com
March 22, 2011 @namtrok Paul Kortman

32. Surprising
mars.com
YouTube?
March 22, 2011 @namtrok Paul Kortman

33. Surprising
mars.com
YouTube?
Facebook?
March 22, 2011 @namtrok Paul Kortman

34. Surprising
mars.com
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman

35. Surprising
mars.com
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman

36. 3
Surprising
mars.com
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman

37. 3
4
Surprising
mars.com
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman

38. 3
4
Surprising
mars.com 5
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman

39. 3
4
Surprising
mars.com 5
YouTube?
Facebook?
Videos
March 22, 2011 @namtrok Paul Kortman
6

40. Snickers Lesson
Social Plays in Search’s Court.
March 22, 2011 @namtrok Paul Kortman

41. Facebook
March 22, 2011 @namtrok Paul Kortman

42. Facebook Stats
March 22, 2011 @namtrok Paul Kortman

43. Facebook Stats
✤ 600 Million Worldwide active users (10%)
March 22, 2011 @namtrok Paul Kortman

44. Facebook Stats
✤ 600 Million Worldwide active users (10%)
✤ 155 Million US active users (50%)
March 22, 2011 @namtrok Paul Kortman

45. Facebook Stats
✤ 600 Million Worldwide active users (10%)
✤ 155 Million US active users (50%)
✤ 5 Million Michigan active users (49.8%)
March 22, 2011 @namtrok Paul Kortman

46. Facebook Stats
✤ 600 Million Worldwide active users (10%)
✤ 155 Million US active users (50%)
✤ 5 Million Michigan active users (49.8%)
March 22, 2011 @namtrok Paul Kortman

47. Facebook Stats
✤ 600 Million Worldwide active users (10%)
✤ 155 Million US active users (50%)
✤ 5 Million Michigan active users (49.8%)
✤ source: socialbakers.com
March 22, 2011 @namtrok Paul Kortman

48. Why Facebook
March 22, 2011 @namtrok Paul Kortman

49. Why Facebook
✤ Shows in Google
✤ 1 out of 2 people are active on it in Michigan
✤ Low cost, easy to manage
✤ Advanced features: targeted ads, Insights
March 22, 2011 @namtrok Paul Kortman

50. Facebook for Business
March 22, 2011 @namtrok Paul Kortman

51. Facebook Page
March 22, 2011 @namtrok Paul Kortman

52. Facebook Page
March 22, 2011 @namtrok Paul Kortman

53. Facebook Page
March 22, 2011 @namtrok Paul Kortman

54. Facebook Profile
March 22, 2011 @namtrok Paul Kortman

55. Facebook Profile
March 22, 2011 @namtrok Paul Kortman

56. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

57. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

58. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

59. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

60. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

61. Facebook Page vs Profile
March 22, 2011 @namtrok Paul Kortman

62. Facebook Page vs Profile
✤ Like vs Friend Request
March 22, 2011 @namtrok Paul Kortman

63. Facebook Page vs Profile
✤ Like vs Friend Request
✤ Personal Information
March 22, 2011 @namtrok Paul Kortman

64. Facebook Page vs Profile
✤ Like vs Friend Request
✤ Personal Information
✤ Advanced Options
March 22, 2011 @namtrok Paul Kortman

65. Facebook Page vs Profile
✤ Like vs Friend Request
✤ Personal Information
✤ Advanced Options
✤ Ads
March 22, 2011 @namtrok Paul Kortman

66. Facebook Page vs Profile
✤ Like vs Friend Request
✤ Personal Information
✤ Advanced Options
✤ Ads
✤ Insights
March 22, 2011 @namtrok Paul Kortman

67. Facebook Page Insights
March 22, 2011 @namtrok Paul Kortman

68. Facebook Page Insights
March 22, 2011 @namtrok Paul Kortman

69. Facebook Next Steps
March 22, 2011 @namtrok Paul Kortman

70. Facebook Next Steps
March 22, 2011 @namtrok Paul Kortman

71. Facebook Next Steps
✤ Create a Page
March 22, 2011 @namtrok Paul Kortman

72. Facebook Next Steps
✤ Create a Page
✤ Get 25 Likes (Connections)
March 22, 2011 @namtrok Paul Kortman

73. Facebook Next Steps
✤ Create a Page
✤ Get 25 Likes (Connections)
✤ Get a custom URL
March 22, 2011 @namtrok Paul Kortman

74. Facebook Next Steps
✤ Create a Page
✤ Get 25 Likes (Connections)
✤ Get a custom URL
✤ Post content weekly-daily written to your target audience
March 22, 2011 @namtrok Paul Kortman

75. Facebook: Create a Page
March 22, 2011 @namtrok Paul Kortman

76. Facebook: Create a Page
✤ http://www.facebook.com/pages/create.php
March 22, 2011 @namtrok Paul Kortman

77. Facebook: Create a Page
✤ http://www.facebook.com/pages/create.php
March 22, 2011 @namtrok Paul Kortman

78. Facebook: Create a Page
✤ http://www.facebook.com/pages/create.php
March 22, 2011 @namtrok Paul Kortman

79. Facebook: Get 25 likes
March 22, 2011 @namtrok Paul Kortman

80. Facebook: Get 25 likes
✤ Use the Share, or Suggest to my friends
March 22, 2011 @namtrok Paul Kortman

81. Facebook: Get 25 likes
✤ Use the Share, or Suggest to my friends
March 22, 2011 @namtrok Paul Kortman

82. Facebook: Get 25 likes
✤ Use the Share, or Suggest to my friends
March 22, 2011 @namtrok Paul Kortman

83. Facebook: Get 25 likes
✤ Use the Share, or Suggest to my friends
✤ Email the link
✤ http://www.facebook.com/pages/The-Biggest-Contractors-Page/193
March 22, 2011 @namtrok Paul Kortman

84. Facebook: Get a custom URL
✤ http://www.facebook.com/username/
✤ Choose Carefully, at this stage you cannot change this once set
March 22, 2011 @namtrok Paul Kortman

85. Facebook: Post Content Daily to
Weekly
March 22, 2011 @namtrok Paul Kortman

86. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
March 22, 2011 @namtrok Paul Kortman

87. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
✤ Text is easy, What do you want prospective clients to know/see
March 22, 2011 @namtrok Paul Kortman

88. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
✤ Text is easy, What do you want prospective clients to know/see
✤ Examples:
March 22, 2011 @namtrok Paul Kortman

89. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
✤ Text is easy, What do you want prospective clients to know/see
✤ Examples:
✤ Broke another dump truck today, I just don’t know how the guys
can be so rough on the equipment
March 22, 2011 @namtrok Paul Kortman

90. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
✤ Text is easy, What do you want prospective clients to know/see
✤ Examples:
✤ Broke another dump truck today, I just don’t know how the guys
can be so rough on the equipment
✤ Have you been outside today? We’re working hard for you, but
this weather makes it go faster!
March 22, 2011 @namtrok Paul Kortman

91. Facebook: Post Content Daily to
Weekly
✤ Photos, Videos work really well
✤ Text is easy, What do you want prospective clients to know/see
✤ Examples:
✤ Broke another dump truck today, I just don’t know how the guys
can be so rough on the equipment
✤ Have you been outside today? We’re working hard for you, but
this weather makes it go faster!
✤ Ask questions to engage
March 22, 2011 @namtrok Paul Kortman

92. Facebook Next Steps
March 22, 2011 @namtrok Paul Kortman

93. Facebook Next Steps
✤ Create a Page
✤ Get 25 Likes (Connections)
✤ Get a custom URL
✤ Post content weekly-daily written to your target audience
March 22, 2011 @namtrok Paul Kortman

94. YouTube
March 22, 2011 @namtrok Paul Kortman

95. YouTube Stats
March 22, 2011 @namtrok Paul Kortman

96. YouTube Stats
✤ >2 billion views/day
March 22, 2011 @namtrok Paul Kortman

97. YouTube Stats
✤ >2 billion views/day
✤ 15 min/day - avg person
March 22, 2011 @namtrok Paul Kortman

98. YouTube Stats
✤ >2 billion views/day
✤ 15 min/day - avg person
✤ 24 hrs uploaded/minute
March 22, 2011 @namtrok Paul Kortman

99. YouTube Stats
✤ >2 billion views/day
✤ 15 min/day - avg person
✤ 24 hrs uploaded/minute
✤ 7,000+ hours full legnth feature firms and tv shows.
March 22, 2011 @namtrok Paul Kortman

100. YouTube Stats
✤ >2 billion views/day
✤ 15 min/day - avg person
✤ 24 hrs uploaded/minute
✤ 7,000+ hours full legnth feature firms and tv shows.
March 22, 2011 @namtrok Paul Kortman

101. YouTube Stats
✤ >2 billion views/day
✤ 15 min/day - avg person
✤ 24 hrs uploaded/minute
✤ 7,000+ hours full legnth feature firms and tv shows.
✤ source: website-monitoring.com
March 22, 2011 @namtrok Paul Kortman

102. Why YouTube
March 22, 2011 @namtrok Paul Kortman

103. Why YouTube
✤ Shows in Google
March 22, 2011 @namtrok Paul Kortman

104. Why YouTube
✤ Shows in Google
✤ Video conveys information unlike text/pictures (Brochures)
March 22, 2011 @namtrok Paul Kortman

105. Why YouTube
✤ Shows in Google
✤ Video conveys information unlike text/pictures (Brochures)
✤ Low cost, easy to manage
March 22, 2011 @namtrok Paul Kortman

106. Why YouTube
✤ Shows in Google
✤ Video conveys information unlike text/pictures (Brochures)
✤ Low cost, easy to manage
✤ Advanced features: targeted ads, Insights
March 22, 2011 @namtrok Paul Kortman

107. YouTube for Business
March 22, 2011 @namtrok Paul Kortman

108. YouTube Channel
March 22, 2011 @namtrok Paul Kortman

109. YouTube Channel
March 22, 2011 @namtrok Paul Kortman

110. YouTube Channel Insights
March 22, 2011 @namtrok Paul Kortman

111. YouTube Channel Insights
March 22, 2011 @namtrok Paul Kortman

112. YouTube Next Steps
March 22, 2011 @namtrok Paul Kortman

113. YouTube Next Steps
March 22, 2011 @namtrok Paul Kortman

114. YouTube Next Steps
✤ Acquire a video camera device
March 22, 2011 @namtrok Paul Kortman

115. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
March 22, 2011 @namtrok Paul Kortman

116. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
✤ Customize Channel
March 22, 2011 @namtrok Paul Kortman

117. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
✤ Customize Channel
✤ Post content monthly-weekly focused on your target audience
March 22, 2011 @namtrok Paul Kortman

118. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
✤ Customize Channel
✤ Post content monthly-weekly focused on your target audience
✤ Share it on other networks (broadcast/announce it)
March 22, 2011 @namtrok Paul Kortman

119. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
✤ Customize Channel
✤ Post content monthly-weekly focused on your target audience
✤ Share it on other networks (broadcast/announce it)
✤ Embed it into website
March 22, 2011 @namtrok Paul Kortman

120. YouTube: Acquire a Video Camera
March 22, 2011 @namtrok Paul Kortman

121. YouTube: Acquire a Video Camera
✤ Cell Phone Video
✤ Flip Camera
✤ Simple editing software
March 22, 2011 @namtrok Paul Kortman

122. YouTube: Open a Channel
March 22, 2011 @namtrok Paul Kortman

123. YouTube: Open a Channel
✤ Google account?
March 22, 2011 @namtrok Paul Kortman

124. YouTube: Open a Channel
✤ Google account?
March 22, 2011 @namtrok Paul Kortman

125. YouTube Customize Channel
March 22, 2011 @namtrok Paul Kortman

126. YouTube Customize Channel
March 22, 2011 @namtrok Paul Kortman

127. YouTube: Post Content Monthly
Weekly
March 22, 2011 @namtrok Paul Kortman

128. YouTube: Post Content Monthly
Weekly
✤ Show your projects
March 22, 2011 @namtrok Paul Kortman

129. YouTube: Post Content Monthly
Weekly
✤ Show your projects
✤ Show your Staff
March 22, 2011 @namtrok Paul Kortman

130. YouTube: Post Content Monthly
Weekly
✤ Show your projects
✤ Show your Staff
✤ Best results: How-to Videos
March 22, 2011 @namtrok Paul Kortman

131. YouTube: Post Content Monthly
Weekly
✤ Show your projects
✤ Show your Staff
✤ Best results: How-to Videos
✤ Show your expertise (don’t tell them, show them)
March 22, 2011 @namtrok Paul Kortman

132. YouTube: Share content on other
networks
March 22, 2011 @namtrok Paul Kortman

133. YouTube: Share content on other
networks
✤ Auto Linking
March 22, 2011 @namtrok Paul Kortman

134. YouTube: Share content on other
networks
✤ Auto Linking
✤ Sharing
March 22, 2011 @namtrok Paul Kortman

135. YouTube: Embed in Website
March 22, 2011 @namtrok Paul Kortman

136. YouTube: Embed in Website
March 22, 2011 @namtrok Paul Kortman

137. YouTube Next Steps
March 22, 2011 @namtrok Paul Kortman

138. YouTube Next Steps
✤ Acquire a video camera device
✤ Open YouTube Channel
✤ Customize Channel
✤ Post content monthly-weekly focused on your target audience
✤ Share it on other networks (broadcast/announce it)
✤ Embed it into website
March 22, 2011 @namtrok Paul Kortman

139. Next Steps Review
March 22, 2011 @namtrok Paul Kortman

140. Next Steps Review
✤ Create a Page ✤ Acquire a video camera device
✤ Get 25 Likes (Connections) ✤ Open YouTube Channel
✤ Get a custom URL ✤ Customize Channel
✤ Post content weekly-daily ✤ Post content monthly-weekly
written to your target audience focused on your target audience
✤ Share it on other networks
(broadcast/announce it)
March 22, 2011 @namtrok
✤ Embed it into Kortman
Paul website

141. Final Thoughts
March 22, 2011 @namtrok Paul Kortman

142. Final Thoughts
✤ YouTube and Facebook help you in search
✤ Video and photos are more engaging for your target audience
March 22, 2011 @namtrok Paul Kortman

143. Questions?
March 22, 2011 @namtrok Paul Kortman

144. Thank You
Slides are Available for Download at http://paulkortman.com/mdot