Social Media and Social Networking Overview for Women in Ag conference in Delaware Feb 16, 2010

1. Social NetworkingSocial Media Nan Stenzel Regional IT Coordinator University of Maryland Extension

2. What is it? Lots of definitions out there! Social Media Traditional Media - One Way Communication Newspaper, Radio, TV, Magazines Social Media – Interactive Communication Facebook, Twitter, LinkedIn, YouTube, etc Social Networking The Act of Communicating using Social Media Tools Social Networking Interact and Engage w/others Sharing Content/Building Relationships Social Media/Social Networking

3. The Main Players

4. Personal Family & Friends Businesses/Organizations that interest you Professional & Business Some Family & Friends – a good way to start Work Associates Businesses/Organizations that you know/utilize/local May need to be cautious of who you “friend” or “follow” Advocacy/Issues Keep up to date with issues/concerns Communicate your “Message” Type of Social Network Users(besides teenagers!)

5. Short Updates What? Where? Links to Resources Ask Question Social Media Content When? Videos News / Articles Pictures How?

6. 350 Million Users 100 Million US Women age 55 and older are among the fastest growing adopters 3.5 billion pieces of content shared each week Credit: Ohio Farm Bureau presentation for eXtension webinar on Social Media in AG Facebook

7. Facebook – Create Accountwww.facebook.com For Personal For Business/Org

8. Home Page News Feeds Most Recent – All activities of Friends in real-time Top News – Aggregates interesting content Top Menu Buttons for Home, Profile, Search, Account Indicators for Friend Requests, Messages, & Notifications Left Pane Menu Friends, Photos, Messages, News Feed, Events Applications, games, etc Chat List Personal Profile What your friends can see about you Your Wall – Where your posts show up and where your friends can post something to you Facebook - Personal

10. Example of Profile Page

11. Friends They can see what you share You can see what they share Posts show up on your News Feed Can see each other’s Walls, Profile Info, Photos How do I find Friends? Use the Search box Add as a Friend Button Friends Menu Find friends from email addresses Classmates, Co-workers, IM Friends of Friends Suggested Friends List Facebook – Personal Will you be my friend???

12. Facebook – Sharing Content Click this box at the top of either the Home Page or Profile Page to add content. Buttons for attaching pictures, videos, events, notes, links, etc Click the Lock to control who gets to see this content. Click the Share Button when done!

13. Account Button (on top menu) Edit Friends – Organize into Lists Account Settings – Your name & basics Privacy Settings Profile Settings Contact Settings Search Settings Block Settings Options Everyone Only Friends Friends of Friends Friends and Network Custom For families with teenagers: Facebook Safety Guide http://www.kchristieh.com/blog/?page_id=32 Facebook – Settings / Security OR

14. Treat others with kindness and respect You never know who is looking at your friends wall Be mindful of “TMI” Don’t be a “Facebook Spammer or Stalker” Don’t post anything that you wouldn’t share face-to-face, or Don’t post anything that you wouldn’t want your mother, father, kids, boss, police, employers, etc to see Defensive Strategies You can hide people or applications. You can delete things posted to your wall. You can untag yourself from pictures. Online Social Etiquette

15. Facebook Pages http://www.facebook.com/advertising/?pages Mashable.com http://mashable.com/guidebook/facebook/ Facebook Fan Pages – Organizations & Businesses

16. Create – for business/organizationPage 1

17. Create – for business/organizationPage 2

18. Farm Bureau Delaware, Ohio Univ of Maryland, Delaware AGNR, CANR Other Ag/Extension Related 4-H MidAtlantic Farm Credit AgriNews Publication Grow It Eat It Farm2U Local/State Businesses and Organizations Talbot Tourism WCEI Radio / Star Democrat The Wine Coach Maryland State Parks Facebook - Organization Examples

19. Twitter

20. Like a text message Allows you to communicate with a group of people quickly and easily Limited to 140 characters You “follow” others Other people are your “followers” Your “tweets” go out to all followers Your “tweets” are also public and available via searches Twitter Basics

21. Twitter Messages - Examples

23. @username (replies or mentions)

24. # (Hashtag) – used in front of keywords

25. To make finding similar/related messages easier

26. RT (Retweet)

27. D username (Direct Message)

28. You can Direct Message (DM) followers for privacyResources: http://business.twitter.com/twitter101 http://mashable.com/guidebook/twitter/ More Twitter Basics

29. Check out Twitter w/o creating account: www.twitter.com/”username” Breakingnews – MSNBC Gilmerdairy FiferorchardUdcanr NYAgriWomenWomen4Ag FollowFarmerFarm2u JPlovesCOTTON/ag-women (this is a list) Search Twitter: www.twitter.com – and do a search Search keywords or company names #ag #beef #farm #farm2u #agchat Each @username and #hashtag are links. You can click them to see more about the user or the hashtag More Twitter Basics

30. Use Settings link – update and manage your account information Can make your account Private so that only people that you approve can follow your tweets Use a real picture or logo Be respectful Your tweets are around forever and go to ALL your followers as well as the public Can be liable for defamation, etc Posting the same update over and over is SPAMMING Search topics using keywords and hashtags to find people that you may want to follow Look at users tweets before you decide to follow Twitter - Safe Tweeting

31. TweetDeck: http://www.tweetdeck.com Desktop & Mobile (iPhone) TwitterFox: http://twitterfox.net Firefox Web Browser Add-on (notice the .NET) Seesmic: http://www.seesmic.com Desktop, Web, and Mobile (Blackberry & Android) UberTwitter: www.ubertwitter.com Blackberry OpenBeak: http://www.orangatame.com Blackberry – used to be called Twitterberry Tweetie: Available through iTunes Store iPhone Twitpic: http://www.twitpic.com Allows you to share photos on Twitter Bit.ly: http://www.bit.ly Can shorten web links to post on Twitter You can send a tweet from any cell phone. Twitter – Tools

32. Tweetdeck Example

33. Blog = Web + log A blog is a lot like an online journal/diary Can be random topics or focused on a topic Different from a Web Site/Page A single page of entries Reverse chronological order Public (usually) Single/Multiple Authors Entries Text blurbs – can also contain pictures, links Side Menus Searching, Keywords, Archives, Links Blogging Basics

34. Blogspot – www.blogger.com Part of Google Can’t search all blogs, but you can “See Next Blog” Blogname.blogger.com Wordpress – www.wordpress.com Highlights various blogs on their home page Can search all blogs blogname.wordpress.com Posterous – www.posterous.com Can email blog updates, pictures, videos, links Yourname.posterous.com Blogging – Creating a Blog

35. The Dairyman’s blog http://gilmerdairy.blogspot.com/ Andy Kleinschmidt – Ag Educator, Ohio http://agvanwert.wordpress.com/ Grow It - Eat It Program http://www.groweat.blogspot.com/ Kent County Delaware Extension http://kentcoopextension.blogspot.com/ Blog Examples

36. We often hear about funny videos or even not so funny videos on YouTube There are also educational and interesting videos that are available for free Use the Search Box at top Agriculture Click the “Channels” link To see videos by category Create a Account to have your own “Channel” and save your favorites, create a playlist YouTube

37. Acceptable formats: .avi, .mov, .wmv, .mpg, .3gp (cellphones) No larger that 2gb No longer than 10 minutes Free Editing Software Apple iMovie Microsoft Movie Maker Many others available for $$$ YouTube

38. Integrated Example Will Gilmer – Gilmer Dairy Farms - AL Website – www.gilmerdairyfarm.com Blog – The Dairyman’s blog http://gilmerdairy.blogspot.com/ Facebook – Gilmer Dairy Farm Twitter – www.twitter.com/gilmerdairy Youtube – www.youtube.com/gilmerdairy

39. Anyone want to share their experiences???? Slides are available at: www.slideshare.net/nanstenzel Questions????