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MEDIA STUDIES II: CHAPTER 1

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Naomi Du Plessis
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MEDIA STUDIES II 2010 CHAPTER 1 PUBLIC RELATIONS AND THE WRITER PR: PUBLIC RELATIONS WRITING FROM AND STYLE 7 TH EDITION. DOUGH NEWSOM AND JIM HAYNES: ISBN 0-534-61296-2 THOMSON WADSWORTH: CANADA You will need to have a BROAD educational background, expertise in MANY fields, and most of all GOOD JUDGMENT.
ADDITIONAL READING: SOCIAL MEDIA ,[object Object],[object Object],[object Object],[object Object],[object Object]
ADDITIONAL READING: SOCIAL MEDIA ,[object Object]
WRITING IN PR ,[object Object],[object Object],[object Object],[object Object]
WRITING IN PR ,[object Object],[object Object],[object Object]
WRITING IN PR ,[object Object],[object Object],[object Object],[object Object]
WRITING IN PR ,[object Object],[object Object]
DEFINING PR ,[object Object]
ANALYZING, PREDICTING AND COUNSELING ,[object Object],[object Object],[object Object]
ANALYZING, PREDICTING AND COUNSELING ,[object Object],[object Object],[object Object]
ANALYZING, PREDICTING AND COUNSELING ,[object Object],[object Object],[object Object]
ADVERTISING, PUBLICITY AND PR ,[object Object],[object Object],[object Object]
THE TWO-WAY STREET ,[object Object]
PUBLICS, CHANNELS AND THE ROLE OF THE WRITER ,[object Object],[object Object],[object Object]
THE PUBLIC IN PUBLIC RELATIONS ,[object Object],[object Object]
THE PUBLIC IN PUBLIC RELATIONS ,[object Object],[object Object],[object Object]
INTERNAL AND EXTERNAL PUBLICS ,[object Object],[object Object]
PRIORITY PUBLICS ,[object Object],[object Object],[object Object]
TERMS ,[object Object],[object Object]
CHANNELS ,[object Object],[object Object],[object Object],[object Object],[object Object]
SPECIALIZED MEDIA ,[object Object],[object Object],[object Object]
MASS MEDIA ,[object Object],[object Object],[object Object]
ROLE OF THE WRITER ,[object Object],[object Object],[object Object]
ROLE OF THE WRITER ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSIONS ,[object Object]
EXERCISES: CHAPTER 1 ,[object Object],[object Object],[object Object]
EXERCISES: CHAPTER 1 ,[object Object],[object Object],[object Object],[object Object]

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MEDIA STUDIES II: CHAPTER 1

  • 1. MEDIA STUDIES II 2010 CHAPTER 1 PUBLIC RELATIONS AND THE WRITER PR: PUBLIC RELATIONS WRITING FROM AND STYLE 7 TH EDITION. DOUGH NEWSOM AND JIM HAYNES: ISBN 0-534-61296-2 THOMSON WADSWORTH: CANADA You will need to have a BROAD educational background, expertise in MANY fields, and most of all GOOD JUDGMENT.
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