Nuisance Value: value, importance, or usefulness arising from a capacity to annoy, frustrate, harass, or injure … Merriam-Webster dictionary I’m sure that you are all familiar with how pearls are formed. An irritant, (could be a grain of sand), works its way inside the oyster and begins to irritate the soft inside, similar to us having a splinter. The oyster, in order to protect itself, begins to form layers around the irritant, out of the same material as its shell. The oyster keeps adding layers and layers and the result is often a beautiful, perfectly formed pearl.

1. Nuisance Value: Value Creation or Value
Destruction?
Nuisance Value: value, importance, or usefulness arising from a
capacity to annoy, frustrate, harass, or injure … Merriam-Webster
dictionary
I’m sure that you are all familiar with how pearls are formed. An
irritant, (could be a grain of sand), works its way inside the oyster and
begins to irritate the soft inside, similar to us having a splinter. The
oyster, in order to protect itself, begins to form layers around the
irritant, out of the same material as its shell. The oyster keeps adding
layers and layers and the result is often a beautiful, perfectly formed
pearl.
Perhaps we should take a lesson from the simple oyster. Sometimes
we are plagued with irritants from the outside (inside too). Somehow
these things work their way into our psyche and they begin to annoy
us and bother us. It may be the tiniest thing, something that others
may not even notice, but for us, boy, are they irritating. We may think
that we are able to ignore them and they will ‘go away’ but most of the
times they remain, and sometimes even begin to grow and grow until
they can be ignored no longer. (Irritants and Pearls from andie33 in
Meandering thru Life, November 15, 2010)
Maybe we should just deal with them the way that an oyster does. It
takes work to turn an irritant into a beautiful pearl, but once the pearl is
formed, the oyster can live with it inside its shell. We need to turn
those sharp, piercing annoyances into something smooth and round
and certainly something that we can then live with in peace.
Sometimes we cannot rid ourselves of the problem. Sometimes we
have to face it, work with it and transform it. And then, the product is
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2. something that we can be proud of. The oyster is different after the
pearl is formed, and so are we. It doesn’t happen overnight, it is a
process, but one that yields a beautiful result.
Sunanda Ghosh, who is VP of Sales at Sage, my Publisher said in a
Sage meeting with me that she wasn’t really part of the meeting, and
wondered why she was there. ‘Nuisance Value’ that’s why I’m here.
This got me thinking. Was nuisance value bad or good? Does it create
value or not. Sunanda always had a view point, and mostly she had
good ideas in her view point. She was enthusiastic, and it showed in
her point of view. She clearly was creating value.
I have two clients in the agri input field. Both giants. One of the
companies’ executives insisted they could not do anything new
because it was the selling season. The other one wanted the
engagement because it was the selling season and what they learnt
about creating value would help them sell more.
You might have a customer who is a nuisance value, but he can help
you develop a pearl of a service.
When I look at nuisance value, I think of the Aam Aaadmi Party (AAP),
the Indian phenomenon which could blossom or fizzle out. AAP came
to power in Delhi because of the nuisance value they created for the
incumbent government. The AAP destroyed value for the incumbent
and got elected itself by promising creation of value for the ordinary
citizen. For the Voter, this nuisance held out the chance of true Value
Creation. So AAP was voted in much to the surprise of all political
pundits, and market researchers.
But after they came into power, they continued their nuisance value
ways, and continued agitation, in spite of being the governing party.
This nuisance value is veering towards value destruction in the worst
possible way. The citizen is not getting the government’s attention (its
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3. attention is on agitation). Transport is being curtailed (a value
destroyer for working people). 3-4000 police people are being
deployed to safeguard the agitators. True nuisance value and value
destruction.
"Interesting philosophy," Richard Rorty writes in Contingency, Irony
and Solidarity, " is rarely an examination of the pros and cons of a
thesis. Usually it is, implicitly or explicitly, a contest between an
entrenched vocabulary which has become a nuisance and a halfformed new vocabulary which vaguely promises great things...it [the
half-formed new vocabulary] says things like, 'try thinking of it this
way'— or more specifically, 'try to ignore the apparently futile
traditional philosophical questions by substituting the following new
and possibly interesting questions.'"
Nuisance Value is good as long as it leads to Value Creation. Let it not
become a value destroyer.
Your comments are welcome.
Call at (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com
Customer Value Foundation (CVF) helps companies to Create Value and profit by
Creating Value for the customers, employee and for each person working with the
companies.
Total Customer Value Management (Total CVM) focuses the entire company and its
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4. employees on Creating Value for the customer, thereby increasing Customer Value and
Shareholder Wealth.
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