Mass media Aimed study notes

2.  Mass media means technology that is intended
to reach a mass audience. It is the primary
means of communication used to reach the vast
majority of the general public. The most
common platforms for mass media are
newspapers, magazines, radio, television, and
the Internet.
 The general public typically relies on the mass
media to provide information regarding
political issues, social issues, entertainment,
and news in pop culture.

3.  Television
advertising
 Print media
 Radio
 Magazines and
journals
 Cinema /Films
advertising
 Outdoor advertising
 Merchandising media

4.  Costly
 Cluttering
 Perishability
 Inflexibility
 Limited viewer
attention
 Strong impact
 Mass coverage
 Huge exposure
 Repetition
 Prestige
 Selectivity

5. Disadvantages
 Cost high
 Short life
 Wastage
 Illiterates
Advantages
 Wide reach
 Continuity
 Flexibility
 Geographic selectivity
 Detailed
 Visual impression

6. Advantages Disadvantages
 Effective Costly
 Selective Wastage
 Wide coverage Inflexible

7. Advantages
 Visibility
 Concentration
 Equal opporunity
 Color
 Repetition
 Wide exposure
Disadvantages
 Temporary
appeal
 Public opposition
 Difficulty in
measurement
 Lack of selectivity
 Clutter

10. THANK YOU