Thomas Dujardin, Citysecrets

•Descargar como PPTX, PDF•

0 recomendaciones•400 vistas

nascomgenk

Tecnología Empresariales

CitySecrets.be Matchmaking between users & advertiser desirability by Thomas Dujardin, Corelio Speaker

Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform 327 local news sites ,[object Object]

11.000 news items per month (5.000 web only) Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Trafic on Nieuwsblad.be/gemeente ,[object Object]

300.000 newsletter subscribersAudience Advertisers Efficiency Relevancy

Matching user and advertiser desirability Products Platform Products ,[object Object], nieuwsblad.be/gemeente Different pricing models ,[object Object],Profitability ,[object Object]

Lack of context- Low relevance for user - Low efficiency for advertiser (ROI) Audience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Products ,[object Object], nieuwsblad.be/gemeente ,[object Object],Pricing ,[object Object],Profitability ,[object Object], acquisition cost ,[object Object]

More efficient for advertisers (higher ROI) But not sustainable ,[object Object]

Low relevance for userAudience Sales Efficiency Relevancy

Matching user and advertiser desirability Products Platform Opportunities ,[object Object]

Vast network of local and regional clients

No online platformChallenges ,[object Object]

Más contenido relacionado

La actualidad más candente

Menadex advertisers presentation enMenadex

2011 03-i mmbc-geofenceseverywhereiMedia Connection

Programmatic buying for everyoneMcounts

Menadex publishers presentation enMenadex

Linkstorm June 2013Bryan Feinberg

!Ad vmaker.ru 12000 spots, adv network presentation-full_enSlava Advertize

Datam Media Kit for AdvertisersDatam.com

Adnologies - NOAH13 LondonNOAH Advisors

Computational Advertising by IchaAgate Studio

10 Hacks for Successful Google AdWords CampaignsKonversa

Multi device marketingAdCMO

Ad ap dsn presentation 9 26 2011 v1Joannes Hotagua

HandsaboutRosana Fortes

Social Boom WiFi marketing Sinitsyn335

Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom MobileCristal Events

RTB update 3 - Tom Jenen & Christine Nielsen, GoogleHusetMarkedsforing

amobee_datasheet_marketersAmanda Francoeur

Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...Kwanko

Gravity AD.APTEszter Nagy

La actualidad más candente (19)

Menadex advertisers presentation en

2011 03-i mmbc-geofenceseverywhere

Programmatic buying for everyone

Menadex publishers presentation en

Linkstorm June 2013

!Ad vmaker.ru 12000 spots, adv network presentation-full_en

Datam Media Kit for Advertisers

Adnologies - NOAH13 London

Computational Advertising by Icha

10 Hacks for Successful Google AdWords Campaigns

Multi device marketing

Ad ap dsn presentation 9 26 2011 v1

Handsabout

Social Boom WiFi marketing

Cairo Cristal Academy - Steffen Krabbenhøft, Mediacom Mobile

RTB update 3 - Tom Jenen & Christine Nielsen, Google

amobee_datasheet_marketers

Digital Fisrt 2015 Conference : The most suitable digital campaign to reach y...

Gravity AD.APT

Destacado

Kristof van Tomme, Pronovixnascomgenk

Wouter Mertens, VMMAnascomgenk

Bart van Herreweghe, Federal Governmentnascomgenk

Nicolas Bocquet, Linalisnascomgenk

Drush und Multisite: drush_multiFlorian Latzel

drush_multi @ DrupalDevDays 2010Florian Latzel

Destacado (6)

Kristof van Tomme, Pronovix

Wouter Mertens, VMMA

Bart van Herreweghe, Federal Government

Nicolas Bocquet, Linalis

Drush und Multisite: drush_multi

drush_multi @ DrupalDevDays 2010

Similar a Thomas Dujardin, Citysecrets

Basics of Programmatic Advertising for Indian MarketersSocial Beat

Digital advertising acceleratedAdCMO

Advanced googleadwordsPay Per Click Houston - Houston Internet Marketing & Advertising

Online Advertisingamalrains

Horizontals Versus Verticals – Who WinsProperty Portal Watch

Centro: Real-Time Advertising Trends for 2015Centro

Drive Business Results with MediaMath RetailMediaMath

The Evolution of Display AdvertisingHermawan Kusuma Atmaja

Efficient mechanisms for mobile adsSandip Jalan

Multi platform presentationRaj Narayanan

Performance Marketing Association Catalyst Group Collective Audience

Thomvest Mobile Advertising Overview - February 2016Thomvest Ventures

Shari Gunntieadmin

Tyroo - The Leader in Performance AdvertisingArab Affiliate Summit

new business models waqas khichi 268 iub bwp pakistanWaqas Khichi

Arts 10 new business models for this decadeCIAKL II - Cinema and industry alliance for knowledge and learning

RSCI Digital Marketing DeckMa. Ana Panganiban

Facebook Solutions, Andrei Ursuleanu for Rockit Engage with Social NetworksROCKIT

Mads solution presentation. Make more money quicker and easierRoberto Rodríguez

Digital Transformation Or Disruption?dataxu

Similar a Thomas Dujardin, Citysecrets (20)

Basics of Programmatic Advertising for Indian Marketers

Digital advertising accelerated

Advanced googleadwords

Online Advertising

Horizontals Versus Verticals – Who Wins

Centro: Real-Time Advertising Trends for 2015

Drive Business Results with MediaMath Retail

The Evolution of Display Advertising

Efficient mechanisms for mobile ads

Multi platform presentation

Performance Marketing Association Catalyst Group

Thomvest Mobile Advertising Overview - February 2016

Shari Gunn

Tyroo - The Leader in Performance Advertising

new business models waqas khichi 268 iub bwp pakistan

Arts 10 new business models for this decade

RSCI Digital Marketing Deck

Facebook Solutions, Andrei Ursuleanu for Rockit Engage with Social Networks

Mads solution presentation. Make more money quicker and easier

Digital Transformation Or Disruption?

Último

Kalyanpur ) Call Girls in Lucknow Finest Escorts Service 🍸 8923113531 🎰 Avail...gurkirankumar98700

Maximizing Board Effectiveness 2024 Webinar.pptxOnBoard

Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK

Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC

Presentation on how to chat with PDF using ChatGPT code interpreternaman860154

Finology Group – Insurtech Innovation Award 2024The Digital Insurer

Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent

08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada

08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls

A Call to Action for Generative AI in 2024Results

FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh

04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG

Histor y of HAM Radio presentation slidevu2urc

08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls

Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes

Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik

GenCyber Cyber Security Day PresentationMichael W. Hawkins

My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar

Scaling API-first – The story of a global engineering organizationRadu Cotescu

Thomas Dujardin, Citysecrets

1. CitySecrets.be Matchmaking between users & advertiser desirability by Thomas Dujardin, Corelio Speaker

2. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

3. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

4. Matching user and advertiser desirability Products Platform Audience Sales Efficiency Relevancy

6. 11.000 news items per month (5.000 web only) Audience Sales Efficiency Relevancy

8. 400.000 page views per day

9. 300.000 newsletter subscribersAudience Advertisers Efficiency Relevancy

10.

11. High production cost

12. High acquisition cost

13. Lack of context- Low relevance for user - Low efficiency for advertiser (ROI) Audience Sales Efficiency Relevancy

14.

15.

16. Low commission on AdWords sales

17. Low relevance for userAudience Sales Efficiency Relevancy

18.

19. Full coverage of Belgium

20. Vast network of local and regional clients

21. Free paper business under pressure

22.

23. Complex products

24. Free paper business under pressure => full focus on print Audience Sales Efficiency Relevancy

25. Matching user and advertiser desirability Products Platform Lack of relevant context for advertising + Lack of interest in ads + Lack of good products + Lack of online sales knowledge and experience = Low efficiency and low relevancy = Low profitability Audience Sales Efficiency Relevancy

26. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

27. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

28. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

29. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

30. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

31. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

32. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

33.

34.

35. Separate brand / look & feelAudience Sales Efficiency Relevancy

36.

37. Upselling Audience Sales Efficiency Relevancy

38. Matching user and advertiser desirability Products Platform Sales Audience Efficiency Relevancy

39.

40.

41. Matching user and advertiser desirability Products Platform Create relevant context for advertising + Target existing and new audience + Offer efficient marketing tools + Set up a dedicated incubation sales team (Testing and finetuning) = High relevancy and efficiency = high profitability Audience Sales Efficiency Relevancy

Thomas Dujardin, Citysecrets

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (19)

Destacado

Destacado (6)

Similar a Thomas Dujardin, Citysecrets

Similar a Thomas Dujardin, Citysecrets (20)

Último

Último (20)

Thomas Dujardin, Citysecrets