Latest in E-Commerce Meetup

24th GBG Dhaka meetup
Latest in E-Commerce
Monday, March 31, 2014
Dhaka, Bangladesh
Event Sponsor:
&
present

Welcome from GBG Dhaka & BASIS (5 min)
Bikroy.com (10 min)
Martin Malmstrom, Head of Bikroy, & Eshita Sharmin, Marketing Manager
HungryNaki.com (10 min)
Tausif Ahmed, COO, HungryNaki
DirectFreshBD.com (10 min)
Mishal Karim & Sam Bretzfield, Founders, Direct Fresh BD
Payza Bangladesh (5 min)
Faria Samreen Nizam, Head of Sales & Marketing, Payza
Rocket Internet pt 1 – CarMudi.com.bd & LaMudi.com.bd (10 min)
David Zwagemaker, Managing Director, LaMudi & CarMudi Bangladesh
Rocket Internet pt 2 – FoodPanda.com.bd & Kaymu.com.bd (10 min)
Ambareen Reza, MD, Food Panda Bangladesh & Bertrand Desier, MD, Kaymu Bangladesh
TODAY’SAGENDA

AjkerDeal.com (10 min)
Debashis Phani, Head of Operations, Ajker Deal
ChalDal.com (10 min)
Waseem Alim & Zia Ashraf, Founders, Chal Dal
Message from Sponsor: Unifox (5 min)
Panel Discussion on E-commerce (15 min)
Moderated by Shameem Ahsan, President of BASIS & CEO of Akhoni.com
Refreshments & Networking
TODAY’SAGENDA

Source: “It’s time for e-trading”. The Daily Star, March 29, 2014.
http://www.thedailystar.net/its-time-for-e-trading-17736

Welcome Note
GBG Managers
Nash Islam
Salman Hossain
Shameem Ahsan
President, BASIS

GBG’s Objectives
Increase
adop%on
of
internet
technologies

amongst
Bangladeshi
organiza3ons.

Plan
events
that
appeal
to
a
wide
variety
of
key

audience
segments
–
e-‐commerce,
marketers,

students,
women,
mappers
&
more

Build
a
community
that
gets
to
know
each
other
by

hos3ng
atleast
1
live
event
per
month

Our Team
GBG
Managers

Advisor

Google’s Objective with GBG
Build
a
non-‐technical
community
run
by
local
volunteers

to
share
knowledge
and
best
prac3ces
for
internet

technologies.

The
GBG
is
an
experimental
ini3a3ve
started
in
2012,
and

is
based
on
the
success
of
the
Google
Developer
Groups

worldwide,
where
developers
meet
to
discuss
building

applica3ons
with
Google
products.

See
detailed
informa3on
on
GBG
on

Google’s
oﬃcial
GBG
page

GBGs Worldwide
150+
GBGs

worldwide

30+ GBGs in
South & Southeast Asia
Nearby GBGs include Pakistan, India, Sri Lanka,
Thailand, Indonesia, Malaysia, Cambodia,
Vietnam & Philippines

Our Events
See
pictures
and
presenta3ons
on
our
Blog,
Google+
&
Facebook
page.

We’ve organized 20+ successful events so far, reaching
more than 1000 local digital professionals, entrepreneurs &
changemakers. We are a community of technology thought
leaders

GBG Dhaka 2013 Events
•  Jan
6
–
E-‐Commerce
Hour
&
Startup
Weekend
Mini
Bootcamp

•  Feb
1
–
Building
Brands
with
Digital

•  Feb
16
–
Educa3on
&
Collabora3on
Online

•  Mar
29
–
Mapping
Bangladesh

•  April
25
–
GBG
@
PMO
Innova3on
Adda

•  May
10
–
Mapping
Experts
Meetup

•  May
21
–
Empowering
Project
Management
with
Web
Tools

•  June
1
–
Women
on
the
Web
Workshop
#1

•  June
30
–
Student
Leaders
Workshop

•  Sep
7
–
Mapping
Banani
#1

•  Sep
8
–
Dhaka’s
Tech
Communi3es

•  Sep
14
–
Mapping
Banani
#2

•  Nov
3
–
How
to
Make
a
Good
Website

GBG Dhaka 2014 Event Roadmap
•  Mar
22
–
Intro
to
Mapping

•  Mar
26
–
Hangout
Training:
Adver3se
on
the
Web

•  Mar
27
–
Search
Trends
product
training

•  Mar
30
–
Search
Trends
product
training

•  Mar
31
–
Latest
in
E-‐Commerce

•  Apr
12
–
gDay
Bangladesh

•  AND
LOTS
MORE!

Bikroy.com
Martin Malmstrom, Head of Bikroy
Eshita Sharmin, Marketing Manager

Our goal is to create real
value for Bangladesh
“Our mission is to help people in
Bangladesh to make great deals,
by creating the by far largest and
most easy-to-use online
marketplace.”

RankinginBangladesh.Source:Alexa.com
Website Alexa ranking
Prothom-Alo 5
Banglanews24 6
BDnews24 9
Kalerkantho 13
Banglamail24 14
Bdjobs 15
Priyo 16
Bikroy.com 17
Techtunes 20
Poriborton 22
Natun barta 23
Mzamin.com 25
Hello-today 30
Risingbd 31
We are one of the most popular local websites

We asked what Bengali people ﬁrst came to think of when
saying the word online – Facebook and Google dominates
1. Facebook 38%
2. Google 34%
3. Gmail 5%
4. Bikroy.com 4%
Top of mind awareness
Source: Sirius Marketing (2014)

Leaderboard (on search page)
Skyscraper (on search page)
Square (on detailed view)
Mobile leaderboard
(on mobile search page)
We just started to sell online banners

We just soﬅ-launched our ﬁrst premium service with
fantastic result
•  Your ad will be highlighted in yellow
and be bumped up to the top every 6
hours for 7 days
•  Highlighted ads stand out, and
“newer” ads get more visitors = more
buyers for your product
•  50 transactions within the ﬁrst 3 days

HungryNaki.com
Tausif Ahmed
COO, Hungry Naki

DirectFreshBD.com
Mishal Karim & Sam Bretzfield
Founders
Direct Fresh BD

WELCOME TO DIRECT FRESH
PREMIUM GROCERIES TO YOUR DOORSTEP
WWW.DIRECTFRESHBD.COM

ABOUT DIRECT FRESH
•  Launched in January 2014 as the first company of its kind in Bangladesh
•  Leading supplier of premium food to households and businesses in Dhaka
•  Leverages expertise in marketing, technology and superior customer service
•  Team has 50+ years combined experience in retail, tech, food, and logistics
DHAKA’S FOODIES LOVE DIRECT FRESH
“Already tried and approved! I like the delivery…so convenient…
And the variety of the products! Looking forward to the cheese
crottin petit berger tomorrow’”
-Stephanie

DIRECT FRESH ONLINE
•  Evolving
state-‐of-‐the-‐art
world
class
website
-‐
Made
in
Bangladesh!

•  Digital
inventory,
warehouse,
delivery
rou3ng
and
CRM
soeware

•  Superior
customer
service
and
response

•  Orders
processed
and
delivered
by
COD
within
24
hours.
(Free

Delivery!)

•  Current
household
delivery
service
to:
Gulshan,
Banani,
Baridhara

•  Expanding
delivery
radius
and
launching
mobile
app
in
mid
Q2

•  Currently
supplying
a
unique
mix
of:

•  Dry,
frozen,
and
chilled
imported
products

•  Premium
local
food
and
beverages

INFRASTRUCTURE
•  Direct
Fresh
has
two
warehouses:

•  Essen3al
Perishables
(Gabtoli)

•  Imports
and
processing
(Airport)

•  Direct
Fresh
has
more
then:

•  100
tons
of
refrigerated
and
frozen
storage
capacity

•  10,000
sqe
of
dry
storage

•  4,000
sqe
of
processing
and
packaging
space

•  Hot
water
treatment
processing
for
fruits
and
vegetables

•  Access
to
6
refrigerated
and
3
non-‐refrigerated
vehicles

ESSENTIAL PERISHABLES
A joint collaboration between DIRECT FRESH & FASAL
•  Great
selec3on
of
seasonal
and
locally
sourced
fruits,
vegetables,
and
ﬁsh.

•  Guaranteed
Formalin,
Carbide,
and
Chemical
Free
-‐
Safe
to
Eat
for
children
and

adults.

•  Transported
directly
from
partner
farms
and

ﬁsherman
to
maintain
quality.

•  Fewer
middlemen
means
compe33ve
pricing
and

higher
margins
for
farmers.

ESSENTIAL PERISHABLES
WAREHOUSE
ESSENTIAL
PERISHABLES
operates
a
facility
capable
of

handling
hundreds
of
tons
of
produce
everyday
using

interna3onal
best
prac3ces.
We
maintain
a
“cold-‐chain”

that
leverages
refrigerated
trucks
and
chiller
rooms
to

protect
and
preserve
food
from
the
farm
to
customer.

The
ESSENTIAL
PERISHABLES
warehouse
includes

thousands
of
square
feet
of
processing,
packaging,
as

well
as
a
hot
water
treatment
plant
which
helps
to

naturally
and
safely
ripen
and
preserve
fruits.

ESSENTIAL
PERISHABLES
staﬀs
receiving
and

weighing
produce

Washing
and
processing
of

vegetables

Team
mee3ng
to
discuss
how
to
bener
serve

our
customers

Over
60
tons
of
chiller
space
to
store
vegetables

and
fruits

GROCERIES FROM UNITED
KINGDOM
•  Leading brands from around the world.
•  Superior logistics and cold chain technology.
•  No damaged or expired products.
•  Same supplier as used by Tesco and Sainsbury’s.

DIRECT FRESH PREMIUM
•  Fresh
meat,
ﬁsh,
cheese,
produce,
and
more.

• 
Shipped
weekly
from
Paris,
France

• 
Custom
orders
and
concierge
service
available.

Payza Bangladesh
Faria Samreen Nizam
Head of Sales & Marketing
Payza Bangladesh

38
Global Presence
Payza localized banking country
Payza supported country
United States Dollars
Canadian Dollars
Bulgarian Lev
Czech Koruna
Danish Krone
Euro
Hungarian Forint
Lithuanian Litas
Norwegian Krone
Polish Zloty
Pounds Sterling
Romanian Lei
Slovakian Koruna
Swedish Krona
Swiss Francs
South African Rand
Hong Kong Dollars
Malaysian Ringgits
Singapore Dollars
Australian Dollars
New Zealand Dollars
22 Currencies in 197 Countries

2012

The Bangladesh Chapter
39
The Launch :
March December

Facilitating Bangladeshi E-commerce
40
2 Years of
local
Experience
Facilitate
E-Commerce
Local
+
Aims to
through the Bangladesh
E-wallet System

What it means for Bangladesh
The
Bangladesh
E-‐wallet
System
will
be
specializing
in

the
following
service
areas:

E-‐Commerce
Processing

RemiKances

Corporate
Disbursements

U%lity
Bill
Payment

Peer-‐to-‐Peer
Transfer

41

The experience further includes
42

Paying
online
with
Real
Time
Processing

Multiple Top Up
Increased
Flexibility
Dispute
Resolution

Protected
&
Secured
Personal
Informa3on

that
is
never
shared

Merchants
can
accept
payments
via
Payza

and
take
advantage
of
large
user
base

Interna3onal
customers
can
remit
directly

to
another
e-‐wallet
it
BDT
free
of
cost

Access
High
Quality
Value
Added
Services

Payza.com
43
Intrigued?
Feel free to connect!

Rocket Internet pt 1
LaMudi.com.bd
CarMudi.com.bd
David Zwagemaker
Managing Director
LaMudi & CarMudi Bangladesh
Alexander Keil
Co-Founder
LaMudi Global
Jakob Gillmann
Global Venture Developer
CarMudi Bangladesh

174

Ventures

15
Years

Track
record

>22,000

Employees

40

Countries

Rocket
Internet
is
the
world’s
largest
internet
incubator,
boos3ng

various
businesses
with
a
global
presence

In
Bangladesh,
Rocket
is
building
four
ventures
using
an

interna3onal
management
team

Introducing
the
#1
Global
Real
Estate
Platform

LAMUDI
REAL
ESTATE
SEEKERS

COMPANIES

PRIVATE
INDIVIDUALS
OWNERS

AGENTS
&
DEVELOPERS

REAL
ESTATE
OFFERERS

1

Lamudi
is
a
website
that
brings
together
people
that
seek
and

oﬀer
real
estate

Lamudi
dis3nguishes
itself
from
other
real
estate
marketplaces
by

offering
ease-‐of-‐use
and
focusing
on
quality
and
trust

4
1
2
3
4
5 1
2
3
4
5
All
lis3ngs
have
high-‐quality
pictures,

floor
plans
or
even
videos

Detailed
descrip3on
with
addi3onal

info
about
the
lis3ng
and
the
area

Informa3on
on
20+
criteria,
allowing

customers
to
filter
easily
to
their
needs

People
can
search
for
specific
loca3ons

through
Google
Maps
integra3on

Lamudi
only
adver3ses
lis3ngs
from

cer3fied
and
verified
sellers

Moreover,
Rocket’s
interna3onal
exper3se
gives
Lamudi
various

compe33ve
advantages

• State-‐of-‐the
art,
highly

user-‐friendly
website

• Dedicated
mobile
website

and
iOS/Android
apps

to
be
launched
soon

Product
quality
1
• Intricate
data
on
real

estate
markets
in
other

emerging
economies

• Weekly
knowledge
sharing
on
various

topics
by
20+
countries

Interna%onal
reach
2
• World-‐class
SEO-‐team

in

Berlin-‐based
HQ

• Unmatched
database
and

analy3cs
to
op3mize
Google

search
rankings

SEO

3
• Central
team
includes
key

former
employees
from

Zillow,
Immoscout,
etc.

• Local
opera3ons
are
carried
out
by
top

graduates
from
NSU,
IBA,
BRAC,
etc.

Team
4

powered by:
The #1 marketplace for vehicles in Bangladesh

CARMUDI
generates
high
quality
leads
for
businesses
and
enables
vehicle
buyers
to
choose
from
thousands
of

diﬀerent
op3ons
online.
We
open
a
new
market
segment
for
businesses
and
help
vehicle
seekers
to
make
the

smartest
decision

CARMUDI
is
the
#1
online
platorm
to
buy
and
sell
vehicles
in
Bangladesh

53
STRICTLY
CONFIDENTIAL
53

CAR
SEEKERS

COMPANIES

§  ADVANCED
CAR
CLASSIFIEDS
ONLINE

MARKETPLACE

§  ADVANCED
ADAPTATION
OF
SUCCESSFUL
CAR

CLASSIFIEDS
ONLINE
MARKETPLACES

AUTOSCOUT24
(GERMANY)
&
AUTOTRADER

(UK)

§  FOUNDATION
AND
PROJECT
KICK
OFF
IN
Q4

2013
IN
BANGLADESH

§  INDEPENDENTLY
MANAGED
BY
A
DEDICATED

TOP
FOUNDING
TEAM
OF

LOCAL

PROFESSIONALS,
SUPPORTED
BY
EXPERTS

FROM
ROCKET
INTERNET

§  OFFICES
IN
DHAKA
AND
CHITTAGONG,
MORE

CITIES
IN
PROGRESS

§  GLOBAL
NETWORK
OF
CARMUDI-‐OPERATIONS

IN
10+
COUNTRIES
(PAKISTAN,
VIETNAM,

INDONESIA
ETC.)

CARMUDI

CAR
OFFERERS

PRIVATE
INDIVIDUALS
INDIVIDUAL
CAR
OWNERS

CAR
DEALERS

Due
to
an
interna3onal
team
and
network,
CARMUDI
shows
enormous
growth.
With
our
premium
services
we

sa3sfy
hundreds
of
business
owners
and
thousands
of
car
seekers
every
day!

CARMUDI
is
the
online
marketplace
specializing
only
in
cars

54

STRICTLY
CONFIDENTIAL

Top car brands available on Carmudi Top showrooms listing on Carmudi
Strong brand-building at the heart of Bangladesh´s
vehicles industry through shop co-branding
Partnerships already in place

Rocket Internet pt 2
FoodPanda.com.bd &
Kaymu.com.bd
Ambareen Reza
Managing Director
FoodPanda Bangladesh
Bertrand Desies
Managing Director
Kaymu Bangladesh

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

LARGEST
GENERAL

MERCHANDISE
ECOMMERCE

PLAYER
IN
ASIA
–
LAUNCHED

MARKETPLACE

RAISED
100M
IN
FUNDING

AQUIRED
BY
EBAY
FOR
$50M

AFTER
FIRST
6
MONTHS
–
A

TREMENDOUS
SUCCESS
STORY

WHICH
IS
BEING
REPLICATED

WORLDWIDE.

BIGGEST
ONLINE
FASHION

STORE
IN
ASIA
–
LAUNCHED

MARKETPLACE

RAISED
100M
IN
FUNDING

LARGEST
GROWING

ECOMMERCE
PLAYER
IN
AFRICA

–
LAUNCHED
MARKETPLACE

RAISED
$35M
IN
FUNDING

FASTEST
GROWING

ECOMMERCE
PLAYER
IN
INDIA
–

LAUNCHED
MARKETPLACE

RAISED
$50M
IN
FUNDING

KAYMU BENEFITS FROM ROCKET INTERNET’S GLOBAL
KNOWLEDGE OF THE MARKETPLACE MODEL

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

The
Buying
Process
2
3

CS
INFORMS
SELLER
THE KAYMU MODEL: HOW IT WORKS

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

KAYMU NOW: 22 VENTURES AND COUNTING !

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

§  REDUCED COST ASSOCIATED WITH
MERCHANDISING, CUSTOMER CARE, AND
INVENTORY MANAGEMENT
§  UNPARALLELED REACH TO CONSUMERS AT
REDUCED COST
§  BETTER UNDERSTANDING OF CONSUMER
BEHAVIOR
§  IDENTIFICATION OF CONSUMER’S PROBLEMS
§  NO COST HIGHLY EFFECTIVE BRAND
INTRODUCTION
§  ENORMOUS OPPORTUNITIES FOR DATA MINING
§  STRATEGIC MARKETING FOR BRAND VALUE
CREATION

ADVANTAGES OF SELLING ON KAYMU.COM.BD

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

AT KAYMU.COM.BD OUR FOCUS IS VERY CLEAR: WE
TAKE A CUSTOMER-CENTRIC APPROACH TO SERVICE
PRICE
COMPARISON
ASSORTMENT
CONVENIENCE
SERVICE

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

REASONS TO LIST YOUR PRODUCTS
ON KAYMU.COM.BD
WE FOCUS ON CUSTOMER SERVICE
WE TAKE CARE OF ALL THE LISTINGS
WE MANAGE THE CAMPAIGNS
WE PROVIDE LOGISTICAL SUPPORT

©
2013
ECART
Services
Pakistan
(PVT.)
Limited.
All
rights
reserved.
Material
may
not
be
published
or
reproduced
in
any
form

without
prior
wrinen
permission.

63

ADVANCED SMART
FILTER SYSTEM
QUICK & EASY
LISTING PROCESS
SOCIAL NETWORK
INTEGRATION
OPTIMIZED
MOBILE VERSION
FOR BETTER
CUSTOMER
SATISFACTION
KAYMU’S USER FRIENDLY INTERFACE MAKES THE ENTIRE
SHOPPING EXPERIENCE EASY AND CONVENIENT

64

Online food delivery market place foodpanda is the fastest expanding
Rocket Internet venture

65
WHAT
IS
FOODPANDA?

BENEFITS
FOR
BOTH
RESTAURANTS
AND
CUSTOMERS

WE
BRING
TO
OUR
CUSTOMERS

THE
CONVENIENCE
OF
GETTING
FOOD
DELIVERED

WHILE
GIVING
THE
RESTAURANTS
AN
ONLINE
PRESENCE
AND
BRINGING
THEM

NEW
CUSTOMERS
AND
REVENUE
!!

OVER 22,000 RESTAURANTS
IN 41 MARKETS
OVER 3 MILLION ORDERS
PROCESSED TILL DATE
CUSTOMERS CAN ORDER
VIA ONLINE, PHONE OR APP
(Ios/ Android)

WHO
WORKS
WITH
US?

BOTH
INTERNATIONAL
PLAYERS
AND
LOCAL
STARS
TRUST
US

66
INTERNATIONAL BRANDS LOCAL STARS (EXEMPLARY)

HOW
TO
ORDER?

ORDERING
FOOD
ONLINE
–
CUSTOMER
JOURNEY

67

68
When the food ordered isn’t from Foodpanda !!
TO
CONCLUDE

69
JOHN
SALESMAN

John.salesman@foodpanda.com

+66
12
345
6789

THANK
YOU
FOR
YOUR

TIME!

Rokomari.com
Mahmudul Hasan Sohag
Chairman
Onnorokom Group

Bangladeshi Largest Online Bookstore

Our Services
Cash on Delivery
Only 30 Tk. shipping cost
for any amount of books

Site Statistics:
—  Book Titles: 80 thousands (Both local &
foreign)
—  Book Category: 50
—  Authors: 15 thousands
—  Publishers: 1100
—  Registered Customers: More than 60
thousands

Rokomari.com in 2013
•  We successfully delivered 48,000 orders to
our customers in 2013
•  In number of books, we provided more than
1.7 Lakh books to our customers.
•  Growth rate was slightly above 100% in
comparison with 2012
•  2014 even seems more potential

Team & Members (Many new faces)
◦  We have 9 different teams with 53 full time members
–  Technical Development Team (3)
–  Graphic Design Team (2)
–  Merchant Management Team (4)
–  Data Management Team (5)
–  Supply Chain Management Team (18)
–  Customer Management Team (7)
–  Branding , Marketing & Sales Team (6)
–  Events & PR Team (5)
–  Accounts & HRM (3)
◦  10-30 other members work as part time or contact basis

Site Features (New)
—  External (for users):
◦  Text and Foreign Books
◦  Improvement of Searching Option
◦  Card Payment
◦  Abroad Shipping Started (USA, UK, Canada, Australia, Finland,
UAE, India etc.)
◦  Emergency Delivery introduced
◦  Call center (16297)
◦  Look Inside (ongoing)
◦  Recommendation (ongoing)
◦  Writer Page (ongoing)

Site Features(New) [continued…]
—  Internal
◦  Automated catalogue management system
◦  Dashboard for supervisors
◦  Inventory & accounts management system
◦  Publisher panel and writer panel
◦  Automation in supply chain management system
◦  More delivery channels and payment option added
◦  No paper policy for customer care
◦  Automated Stock Suggestion (ongoing)
◦  Automated weight measurement (ongoing)

Ø  40,000 Entry of new Books
Ø  Categorized books to make the website more user
friendly and navigable
Ø  Started working on “Report Incorrect Information”
Ø  Add ISBN Number of books
Ø  Come under agreement with some importers to get
foreign books more easily within short time.
Ø  Give access to publisher panel so that they can manage
update of their own books .
Ø  Take steps to reach students within favorable price of
medical engineering university and school college
books.
Ø  Start working with new product line.
•  Core campaign in official Facebook page with almost 5 Lacks
of people
•  More than 50% books published in Boi Mela mentioned our
name inside
•  More than 100 advertisements in famous newspapers and
magazines
•  Online advertisement through G&R, Google, Techtunes,
Prothom Alo and popular websites
•  Event with famous artist, band, TV stars
•  Collaboration with news media, FM Radio etc.
Some Branding Issues ( Past 1
year)

•  Event with best writers of Bangladesh
•  Arrange many program including Quiz, Book Review, Writing
Contest through the year
•  Sponsored in more than 100 events in School, College and
Universities
•  Including Prothom Alo, Kaler Kantha, Ittefaq, Jugantor many
other famous daily newspaper published more than 20 features
regarding Rokomari.com
•  Top ranked online news portal including banglanews24.com,
bdnews24.com, bamglamail24.com and others published more
than 800 articles/features on Rokomari.com
Some Branding Issues ( Past 1 year)
[continued…]

Our upcoming plans
—  Product:
◦  eBook (already published in beta version)
◦  Science Experiment Kits
◦  Cycle Accessories
◦  Stationeries
—  For Better Bangladesh
◦  “Boi Moner Poridhi Baray”campaign
◦  Reading Habit: Reading in Bus , Unlimited book for free
◦  Rokomari Cricket Team
◦  Collaboration: Sponsored Shipping

AjkerDeal.com
Debashis Phani
Head of Operations
Ajker Deal

ChalDal.com
Waseem Alim & Zia Ashraf
Founders
ChalDal.com

Why start with groceries?
•  Because
we
are
dumb.
No
Seriously.

•  It
has
failed
almost
everywhere.
Most
successful
in
UK,
but
s3ll
not

proﬁtable.

•  8000
SKUs.
Deal
with
temperature,
expiry
dates
etc.

•  Things
going
for
us

•  Popula3on
Density
=
faster
deliveries
=
cheaper
per
order

•  Low
labor
cost
=
cheaper
deliveries,
low
burn

•  $5.5
billion
grocery
market
in
Dhaka

•  $200+
million
spent
on
Flipkart
=>
revenue
$10
million/
month

•  $10
million
spent
of
Bigbasket
=>
revenue
$2
million/month

What’s important in our business?
•  Quality.
Quality.
Quality.

•  Time.
Can
we
deliver
before
11
am
in
the
morning.

•  Ease
of
using
the
site???

•  Price?
Not
really,
but
people
like
to
complain.

How are we doing?
•  Well
sales
are
increasing…

•  Complexity
follows
power

law

•  Deploy
back-‐end
soeware!

•  Training,
re-‐training,
training

•  Are
we
just
a
logis3cs

company??

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Jul
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar*

Total
Sales
(Tk.)

Unanswered Ques;ons
•  How
long
do
we
need
to
be
in
the
trench?

•  10
Years?
5
Years?

•  How
far
can
we
stretch
the
margins?

•  When
can
we
grow
outside
Dhaka?

•  How
do
we
fund
it?

•  15%
cost
of
capital

•  Land
prices
are
crazy

•  How
do
we
handle
order
spikes?

What we need to think about?
•  How
far
can
we
stretch
the
copy/paste
model?

What
really
is
our
“crea3ve”
contribu3on?

•  What
do
we
do
for/with
payments?

•  Where
does
the
Govt.
ﬁt
in
all
this?
Who
designs

the
laws?

•  Save
the
consumers
vs.
grow
the
tech
industry

•  Poor
country
vs.
the
next
silicon
valley

Message from Sponsor
Shourav Islam
CEO, Unifox Group

Panel Discussion on
E-Commerce
Shameem Ahsan
President, BASIS

THANK YOU !!
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