Slides from the 4th GBG Dhaka meet-up on Wednesday, October 31st at the EMK Center in Dhaka, Bangladesh.

1. 4th Event
Wednesday, October 31
EMK Center
Dhaka, Bangladesh

2. Hangout with Google SE Asia (5 min)
TODAY’S AGENDA
Innovation at Google: From Garage to Global (15 min)
Bickey Russell, Head of Channel Managed Agencies, North America, Google
Insights for Search: Bangladesh (10 min)
Demo led by Bickey Russell & GBG Organizers Riyad Husain & Salman Hossain
Google Search Story video (3 min)
GBG Member Spotlight (15 min)
7 BD companies/organizations presenting
Co-Creation & the Power of Alternative Media (15 min)
Muhammad Solaiman Shukhon, “Shukhon Bhai”, Comedian & Research Manager, Banglalink
Grameenphone Internet & Bangladeshi Youth (15 min)
Zakia Zerin, Head of Digital & Social Media, Grameenphone
Word from our Sponsors (10 min)
Media Axis & Root Digital
Refreshments & Networking

3. Meet Hadi from
Google Singapore

4. Innovation at Google: From Garage to Global
Bickey Russell
Head of Agency, North America Channel Sales Partnerships
Google Google Confidential and Proprietary 4

5. Google Trends Demo
Google Confidential and Proprietary 5

6. There’s a Lot of Information Out There…
2 Billion 72 Hours
Searches per Day of Content Uploaded on
YouTube Every Minute
Google Confidential and Proprietary 6

7. … and We Believe Data Should Drive Decisions
Google’s mission is to organize the world’s information
and make it universally accessible and useful.
Google Confidential and Proprietary 7

8. Search is a Barometer
Google Confidential and Proprietary

9. Find Insights That Will Drive Your Business
Competitors
Consumers
Context
Company
Collaborators
Google Confidential and Proprietary 9

10. 4 Demos
1. What’s hot right now
2. Historical trends
3. Seasonality
4. Global / Regional interest
Google Confidential and Proprietary 10

11. Search Story video
Zack Matere:
Growing Knowledge

12. GBG Member Spotlight

13. Spotlight:
Beyond Technologies

15. –
–
–

17. Spotlight:
BRAC
Social Innovation Lab

18. BRAC
Social Innovation Lab
www.brac.net

19. What’s SIL?
Ideas exchange
• We help BRAC learn more and others to learn more about BRAC.
Matchmaker
• BRAC helps good ideas reach scale and is always willing to
complement the efforts of others – we make the match.
Catalyst
• BRAC is and always has been innovative: We’re just here to give it
a boost.
Incubator
• New ideas take time to find their feet and gain champions: We
make sure that happens.
www.brac.net

20. Wanna learn more about us?
• SILver Lining (our blog: brac.net/sil)
• innovation@brac.net (our email)
www.brac.net

21. Thanks!
www.brac.net

22. Spotlight:
EduMove

24. Vocational Training (RISE Diploma)
Job Placement
 RISE (Risevocationalof Specialized Education) education
Optional Institute route alongside secondary
 Career counseling
  Standardized to impart skills for careers that are popular among
Video tutorials Primary and Secondary Education
 Individual competency assessment
individuals facing similar difficulties
 Educational materials provided through video tutorials
 Our strategic partnership with industry leaders:
 A spectrum of career training options ranging from relatively
 Simulation of professions
technical to simpleactual classroom environment through online forum:
 provide credibility to certificate holders
 interactive discussions
 ensure high employability
 group work
 Post-employment counseling
 Regular online exams
 ECAs organized to build an all-round individual:
 Community blogging (i.e. articles targeting social issues, bi-annual
magazines, yearbook)
 Online debating

25. LifeChair
 Financially Us
Contact insolvent individuals in the rural areas need an affordable
mobility device to avail educational services
 Website: http://edumove.weebly.com/
 Facebook:
https://www.facebook.com/pages/EduMove/45443919127
2965
 Twitter: https://twitter.com/EduMove2013
 DIY (Do-It-Yourself) videos of building LifeChair:
 E-mail: edumove@live.com
 Low cost
 Made of bamboo
 Easy to make 448 929, 01674 914 686
 Phone: 01733
 Utilize EduMove’s education and vocational training in their
workplace

26. Spotlight:
Engineering Students
Association of
Bangladesh

27. ENGINEERING STUDENTS’ ASSOCIATION
OF BANGLADESH (ESAB)
Details: Presenting –
www.esab.org.bd Md. Arif Raihan Maahi
www.facebook.com/esab.bd General Secretary, ESAB
contact@esab.org.bd gs.maahi@esab.org.bd
Presentation on ESAB at GBG – Dhaka’s 4th Event.

28. Overview
Engineering Students’ Association of Bangladesh (ESAB) is the government registere
Countrywide engineering students’ organization.
Strengths-
 1000+ Members
Type of organization : Non-Profit.
 Regional Wings in:
Geographical focus : Bangladesh.
 Dhaka
Community focus : Students of Engineering.
 Chittagong
Issue focus : Technological innovation, Research,
 Khulna
Education & Environment,
 Sylhet
Social Development.
 Rajshahi
 11 Active Units

29. Services
Well, ESAB is not a service provider company !!!
ESAB is actually creating opportunities for the young enginee
Still, there are spaces in our community from where we provide some facilities.
As per our very recent initiatives corporate houses may find interest on –
1.Training on Affiliate Marketing.
2.Training on SEO ( Social Engine Optimization).
3.Giving access to the most enthusiastic engineering community.
4.Direct Recruitment of Fresh Graduates from different universities.
5.Outsource your tasks via ESAB.
6.CSR initiatives can be done with our volunteer activities.

30. Spotlight:
onestop.com.bd

31. Presentation for Google Business Group

32. • OScom is a new platform which brings
together consumers and small and medium
sized retail businesses.
• For the end-users, OScom is a city guide,
suggesting selectively the hottest spots in the
city where one can go and eat, have fun,
travel, relax and be entertained
• For the partners, OScom is a measurable
marketing tool: the best customer acquisition
tool on the market today. OScom replaces
traditional local advertising platforms with a
superior and cost effective format.
• With OScom not only do you advertise your
business, but you also get guaranteed
customers walking through your door.
OScom :: www.onestop.com.bd

33. • Overcome challenges to establish online
marketing in Bangladesh.
• We have introduced all available payment
gateways so that users are at ease with
payment options.
• With the intention to be the "Wallet Saver"
for Bangladeshis.
OScom :: www.onestop.com.bd

34. Get in Touch
House # 29, Road # 13
Baridhara, Dhaka, Bangladesh
support@onestop.com.bd
Cell: 0174 220 5304

35. Spotlight:
G&R Ad Network

36. PROMOTING THE
BANGLADESH WEB
DANIEL
CEO, G&R AD NETWORK
DANIEL@GANDR.COM.BD
GBG DHAKA, 31 OCT 2012

37. Why “Promoting the Bangladesh Web”
27 of Top 100 Visited
Sites in Bangladesh
are Local

38. Supporting Up and Coming Local Web Publishers
8 Unique, High Quality Local Sites Selected
Free Advertising Across G&R Ad Network
Reaching 90% of Bangladeshis Online

39. Strong Initial Results
In 7 Days, “Promoting the
Bangladesh Web” has
Delivered
+55%
Average Uplift in Visits to
the Selected Sites
(92% New Visitors)
All Ad Creatives Also Designed by G&R

40. “We are proud to collaborate and
promote a positive Bangladesh together”
- Positive Light
THANK YOU
DANIEL
CEO, G&R AD NETWORK
DANIEL@GANDR.COM.BD
GBG DHAKA, 31 OCT 2012

41. Spotlight:
Shaon84

42. − Founded in 2003
− Internet/Web based service
− Personal creative showcase
− Diversified Contents
− Photograph
− Write-up
− Business Research Study
− Film
− Podcast
presentation/
− Profit Motive: Non-earning
Benzir Shaon, SHAON84 Chief
For GBG – Dhaka on 31 OCT 2012 − Ownership Type: Self-owned
− Headquarters: Virtual

43. VISION
Inspiring people around the world
with diversified creative and
intellectual creatures, and by being
globally recognized superior
personal web brand.
BRANDS

44. Reach the Showcase
SHAON84.com
facebook.com/shaon84web
twitter.com/shaon84

45. Spotlight:
SEM, Media Axis

46. everything is digital,
everything is social,
everything is mobile
Technology has transformed
every aspect of marketing
Md. Ehsanul Hoque
Manager, Planning Marketing
-Digital Innovation
bitspearhead / MediaAxis - Carat

47. Insights
Challenge Online savvy,
The challenge was in fact Insights urban, TG between
two – Primary target was Online savvy, urban, TG 15 – 35 years have
to drive traffic to Nokia between 15 – 35 years have good search habit
web page and engage them good search habit on net
in a competition, secondary when exploring for new on net when
to convey consumers and finds, music, products, exploring for new
capitalize Eid peak retail technology, services and finds, music,
sales. And the second tourism destinations, products, services
challenge was the digital especially before festivals
activity itself and such as Eid and tourism
implement the first ever destinations,
SEM campaign especially before
festivals such as Eid

48. Solution
Both key word search and content page search were used. More than 800 relevant key
words related to mobile set, gift or going abroad for Eid vacation were used in
combinations. The SEM was visible in Google, You Tube and Linked In. Most
importantly the SEM was targeted at Bangladeshi users only
Results
1. The SEM activity served over 17 million
impressions at 0.16% CTR
2. Over 27,000 clicks were generated from
the campaign and all this over a period of
only 2 WEEKS !

49. Featured Speaker:
Muhammad Solaiman
Shukhon
“Shukhon Bhai”
Stand up Comedian,Vlogger &
Research Manager, Banglalink

50. Co-Creation & Power of
Alternative Media
M Solaiman
Research Manager Banglalink
KLOUT Score 72

51. Power of Alternative Media
• Power in Peoples hand
• Knows no Boundaries
• Can make or break a brand
• Allows real time interaction with target groups
• Source of spontaneous & frank opinions as
opposed to giving answers to the asked
questions
• Virality-strong WoM

52. Influencing 12k without spending a single penny

53. Realtime Interaction Report

54. Who r u in web??

55. Observer /Celebrity

56. I m a Thought Leader in WEB

57. What is my Product !!

58. Power in my hand !!
Vlogs received 43,294 minutes(721 hrs) viewing time in last 30 days

59. Virality

60. Virality

61. Frequency /Reach

62. Who?

63. Where ??

64. A nobody from Dhaka ??!!

65. Power of #

66. Power of #

67. Co-Creation

68. Co-Creation

69. Recognition by mainstream media

70. How
• Facebook-Twitter-LinkedIn-YouTube-G+
• Content has to be fresh
• Frequency of web presence
• Grouping with influential
person/websites/groups
• Open to constructive criticism

71. Power
• Everybody can be somebody !!!

72. Thank You

73. Featured Speaker:
Zakia Zerin
Head of Digital & Social Media
Grameenphone

75. Internet is Important to us because we
LOVE to… communicate, gather and exchange info, and be entertained
• Information is comparatively more important followed by communication and entertainment
• Mobile, books, journals, TV, radio can be partial substitute of internet

76. Internet situation in Bangladesh
•The Internet came late to Bangladesh with
connectivity in 1996.
• With an estimated user base of around 500,000 in
early 2006, representing only a 0.35% penetration,
the local Internet industry is preparing to move into
the next stage of its development.
•Over the last two to three years, the number of
mobile subscribers in Bangladesh has been more
than doubling on an annual basis
Source: https://www.budde.com.au/Research/Bangladesh-Internet-Market-and-Forecasts.html?r=51

77. Internet Usage and Population Statistics
6000000
5000000
4000000
3000000 year
users
2000000
1000000
0
2000 2007 2009 2010 2011
source: http://www.internetworldstats.com/asia/bd.htm
With an estimated internet user-base of 7.5 million coming into 2012, representing a 5% user
penetration by population

78. What research says:
Preferred Applications in Large Screen
1. Facebook Snaptu 1. Facebook
2. Mozilla Firefox Google + 2. Opera Mini
3. Google Chrome Ovi
3. You tube
4. YouTube Cricinfo
4. E-buddy
5. Yahoo Messenger & Mail music.com.bd
5. Nimbuzz
6. Hotmail
YouTube
7. Gmail
6. Google map
Doridro
8. Skype
Nimbuzz
9. Twitter
Songs.pk
10. Torrents &
Twitter
Gmail
are the Yahoo
commonly used Google
platforms in
Facebook
both screens
0 5 10 15 20

79. Scope is Bigger
Semi urban and Rural Mass of Bangladesh
• Rural based projects has been established under the scope of the internet unit.
These projects are multipurpose tele-centers established in rural areas with
internet connectivity.
• Now mass rural people are becoming interested to spend time on internet. Their
way of living is turning to revolutionary change day by day.

80. i GEN
• I-Gen, an initiative involving schools from various districts to take part in the
knowledge competition via internet, educating the target audience as it progresses.
Objective:
•Embed the concept of mobile internet
among the mindset of the semi
urban/rural Youth Daylong Internet
Festival
•Biggest ever Mobile Internet Activation
for students at
in Bangladesh
school/college premises
•Contributes in Government’s vision of
building a Digital Bangladesh

81. Major activities around i-gen
• Small Screen Browsing Competition “i-Genius”
• Free Large Screen & Small screen browsing sessions with instructions
• Customized pricing & combo (voice, data, contents) offers
• Free 15 MB Internet push in students’ mobile handsets
• Free Modem & I-SIM distribution to host institution
• Various engagements i.e. Internet Oath taking, National
Anthem, Games etc.

82. iGen - the biggest ever internet campaign in Bangladesh was launched !!
102
Events
covering 300K
1000+ Audiences
Institutions

83. iGen 2011 Inspired
created ardent thousands of We strived to beat
those expectations
fans youth and create a
among participants to be
and those that iGeniuses & built
bigger &
followed the events bigger expectations grander iGen 2
in media for 2012!

84. The Champion of iGen 2011
•The iGenius Grand Master title of 2011
was crowned by Chowdhury Sadid Alam
• After that he got the opportunity to visit
Oslo, Norway for an exposure trip

85. 2012Esho prtihibir Pathshalay
To build the hype before
The initiatives were led by
the main events, this year
none other than last
started with 2 initiatives:
year’s leaders:
“Spread the light” The iGeniuses of
&
“i-Camp” 2011!

86. Informal Internet
demonstration to mass
audience
Participation:
74 iGeniuses
Audience [approx]:
52K+

87. i-Camp
Internet awareness sessions in
classroom environments
54,716
zealous youth
showed up at
the 270
i-Camps

88. 120
events in row!
Each event was colorful, exiting & engaging…
Students went home with gifts, freebies and a solid
idea on internet

89. The iGenius
competition
remained the
center of
attraction

90. On-ground Activities
The Experience Zone ready to welcome Wikipedia Product Leaflet
scores of students to meet their enthusiasm distributed at 120 Internet Festival
on each of the product venues nationwide

91. Online Activities
8000+ fantastic followers in Facebook !!

92. Grand Finale
where 120
iGeniuses will
compete for the
iConference title of iGenius iGenius
where the they will Grand Master Master Class
learn about latest 2012 in which they will
technologies from be trained on
IT & Tech mobile Apps
academicians & development by
industry experts Nokia

93. Thank you

94. Word from our
Sponsors

95. GBG wishes to Thank our
Event Partners
• Media Axis
• Root Marketing Services
• Edward M. Kennedy Center

96. Refreshments &
Networking

97. THANK YOU
for attending today!
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