How twitter helps a company

1. PANTEION UNIVERSITY
MARKETING AND PUBLIC RELATIONS
LAB
SOCIAL MEDIA AND
ENTREPRENEURSHIP

2. DOUBLE PAIR
ΑΝΑ΢ΣΑ΢ΙΑ ΚΣΕΝΑ
ΕΚΣΟΡΑ΢ ΑΕΡΑΚΗ΢
ΣΙΝΑ ΢ΕΛΙΝΟΠΟΤΛΟΤ
ΠΕΣΡΟ΢ ΔΗΜΗΣΡΑΚΟ΢
ΜΑΡΙΟ΢ ΨΑΡΙΑΝΟ΢

4.  GLOBALLY KNOWN AIRLINE COMPANY
 CORRECT AND POWERFUL PRESENCE ON
TWITTER- no superficial communication with
clients
 HAS PROVEN WITH ACTIONS THE POWER OF
TWITTER- terrorism case

5. • DIRECT CUSTOMER
INTERACTION- constant
communication with
customers
Personal help and costumer
dealing
FEEDBACK from customers
• promotes services and
special offers
FRIENDLY
PERSONAL

6.  GOOD RELATIONS
 INCREASE WITH COSTUMERS
CUSTOMERS  CONFORT
 INCEASE  BETTER QUALITY OF
KNOWLEDGE OF COSTUMER SERVICE
BRAND AND BETTER IMAGE
 ADVERTISE THE OF THE COMPANY
COMPANY AND IN WHOLE
ITS SERVICES  ACTS BEFORE
 INCREASE INCOME PROBLEMS ARISE
Something special… …in the AIR! A.A

7. HOW IT STARTED HOW IT ENDED
•Police stops the •Company
aircraft/threat of employees were
terrorist attack informed about
•Worried what was going on
passengers tweet in the aircraft from
about the attack the tweets.
•CNN, FOX NEWS •Through twitter
read the they communicated
information/tweets with the passengers
and broadcast and calmed them
them on the news •The crisis was
avoided
This case opened the eyes of
American Airlines and proved
the value of direct
communication with her
costumers. CORRECT
MARKETING

9. GREEK STYLE!!!!

10. •Since 2006, its founders and its highly motivated workforce have
been striving to create a well-established and well-respected name
in the Charter Airline business.
•After 4 years of hard work, focus and improvement of the entire
professional team, Hellenic Imperial Airways received its first award
as “The Best European Charter Airline 2010, ITM”.
•Ambitious plans to expand fleet and activities in 2011, in order to
create a large network of scheduled flights to domestic and
international destinations, starting as of June 2011.
•So far the Hellenic Civil Aviation Authorities announced Hellenic
Imperial Airways as the designated national Greek carrier to operate
to Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourne
and Manila.

11. NEED OF
 Direct and constant
communication with clients
 Feedback and problem
solving
 Constant and increasing
competition in the airline
business.
 Need to create a closer
relationship with the clients

12.  Constant informing of
clients about
 FREE advertisement
 Saving money
 The company is no
longer just a
company-she cares
about her costumers
and deals with their
problems immediately
 Immediate informing
of costumers about
company changes.
 More people visit the
official site of the
airline.
 Increased number of
clients

13. DOUBLE PAIR

14.  ANASTASIA-MARIE KTENA
 TINA SELINOPOULOU
 PETROS DIMITRAKOS
 MARIOS PSARIANOS
 EKTORAS AERAKIS
TWITTER HANDLER:
@nastazia_91

15. PROFESSORS:
GIORGOS GIANNAKEAS
NEKTARIOS SILIGARDAKHS
IWANNHS DOKSARAS
COORDINATOR:
LHDA TSENE
HEAD OF LAB:
BETTY TSAKARESTOY