A presentation about rising economies around the world. Which countries are strong economically, who are our world economical leaders and who are moving up the ladder.

1. Panteion University
Advertising & Public
Relations
Lab
Crisis Management

2. GLOBAL RISING ECONOMIES

3. ATLANTIC COUNCIL & INTERNATIONAL FUTURES
Rank 2010 2020 2030 2040 2050 2060
1
United
States
United
States
China China China China
2 China China
United
States
United
States
India India
3 India India India India
United
States
United
States
4 Japan Japan Japan Japan Brazil Brazil
5 Germany Germany Brazil Brazil Japan Japan
6 Russia Russia Russia Russia Germany Germany
7
United
Kingdom
Brazil Germany Germany
United
Kingdom
Pakistan
8 France
United
Kingdom
United
Kingdom
United
Kingdom
Pakistan
United
Kingdom
9 Brazil France France France France France
10 Italy Indonesia Indonesia Pakistan Russia Philippines

4. 2010
2025

5. E
U
R
O
P
E
A
N
G
E
O
S
T
R
A
T
E
G
Y

6. Country Capital City Continents Currency
National
Power Index
(NPI)
United States
of America
Washington DC North America US Dollar 0.9
China Beijing Asia Yuan/Renminbi 0.85
France Paris Europe
Euro (Formerly
French Franc)
0.84
United
Kingdom
London Europe Pound Sterling 0.83
Germany Berlin Europe
Euro (Formerly
Deutsche Mark)
0.77
Russia Moscow Europe Ruble 0.77
Japan Tokyo Europe Yen 0.75
Italy Rome Europe
Euro (Formerly
Italian Lira)
0.7
Canada Ottawa North America Canadian Dollar 0.68
Spain Madrid Europe
Euro (Formerly
Peseta)
0.67

7. ITALY
• 4th biggest economy of Europe and 8th in the world
according to the International Monetary Fund
• Tourism: Holiday destination par excellence
• Exports: cars, fashion brands, food brands, furniture
brands, design, motorbikes
• Great brains
• New companies being formes despite the bad economy

8. BRAZIL
• By 2016, Brazil was expected to overtake and France, ranking fifth in the world, behind the U.S., China,
Japan and Germany.
• Was appreciated the financial services of the country that the growth rate of the Brazilian economy would
land from 7% in 2010 to 3% in 2011 and expected for 2012 growth of 4 to 5%
• In 2011, Brazil notched up growth of 2.7% and overtook the UK to become the world's sixth-biggest
economy.
• Gross domestic product (GDP), grew 0.9% in the year, the Brazilian Institute of Geography and Statistics
(IBGE) said.
• The Brazilian economy of 2.5 trillion. U.S. dollar corresponds to a population of about 200 million
inhabitants.
• The demographic dynamism is one of the "hard cards" of Brazil, along with the mineral wealth of the
Amazon, or the giant undersea oil fields off the Brazilian coast.
• Brazil runs forward with an engine the consumption needs of a domestic petty bourgeoisie, which is
constantly expanded and enhanced, thanks to the income policy of the governments of Lula and Roussef.
• In the political field is expected: the claim from Brazil, for a stronger voice in international fora, more
votes in the IMF's management and a permanent hydra on the UN Security Council.

9. FRANCE
• France: second-largest consumer market in Europe and fifth-largest economy in
the world
• leading tourist destination in the world, third-leading recipient of foreign direct
investment in the world
• 23,463 foreign companies currently have a base in France, with over 2.3 million
people
• one of the most qualified workforces in Europe( 37% higher education graduates
compared to 29% to the European Union)
• a magnet for global bio-fuel companies, poised to become Europe’s front runner in
non-nutritional use of agro-resources by 2015
• world’s leading producer in glass products, industrial glass, production of building
materials, information and communications technologies, fashion center

10. U.K
• the third largest economy in Europe
• maintains industrial capacity in high-tech and other sectors, world’s centre for financial services
• Agriculture: intensive, highly mechanized, and efficient by European standards, produces about
60% of food needs with less than 2% of the labor force
• UK has large coal, natural gas, and oil resources (oil and natural gas reserves are declining and the
UK became a net importer of energy in 2005)
• banking, insurance, business services, account by far for the largest proportion of GDP while
industry continues to decline in importance
• 2008: the global financial crisis hit the economy particularly hard, due to the importance of its
financial sector
• UK will jump from being the sixth wealthiest country in the world to third, based on national
income per head
• Britain will be the biggest economy in Europe( the wealthiest populations by the middle of the
century) according to leading economists
• economy will benefit from immigration which will boost the working age population and higher
investment

11. RUSSIA
• Russia is the largest country in the world, covering more than one-eighth of the
Earth's inhabited land area.
• It's the world's ninth most populous nation with 143 million people
• Russia has the world's largest reserves of mineral and energy resources and is the
largest producer of oil and natural gas globally. Its lakes contain approximately one-
quarter of the world's liquid fresh water,
• The Russian economy is the world's ninth largest by nominal GDP and sixth
largest by purchasing power parity
• Has the 3rd largest nominal military budget. It is one of the five recognized nuclear
weapons states and possesses the largest stockpile of weapons of mass destruction
• Russia is a permanent member of the United Nations Security Council, a member of
the G8, G20

12. GERMANY
• Worlds single exporting nation and biggest single
market
• German-based euro is now the international currency
of choice- cash transactions in euros are now greater in
number than those in dollars
• Modest debt levels
• Steadily grown economy
• Embraced manufacturing
• Unemployment fel from 8.5% to 7.1% in 2011

13. JAPAN
• Japan's industrialized, free market economy is the third biggest in the world
• It has the largest electronics industry and the third largest automobile industry in
the world
• Japan’s economy is well-known by its efficiency and competitiveness in exports
oriented sectors, but productivity is lower in areas such as agriculture
• According to a release from the Japanese Cabinet Office, gross domestic product
stagnated in the fourth quarter of 2012 from a quarter earlier and expanded 0.5
percent compared with the same quarter of 2011
• Japan's robust trade performance enabled the country to have the second largest
stock of foreign exchange reserves in the world, after China
• Until 2010 Japan was the second largest economy in the world

14. INDIA
• They encourage economic reform and foreign investment. It is now courted
by the world's leading economic and political powers
• They have made great strides in fields such as information and technology
• Skilled workforce makes it a popular choice for international companies
seeking to outsource work
• It is the seventh-largest country by geographical area,
• the second-most populous country with over 1.2 billion people, and
• the most populous democracy in the world.I
• it has world second military power.

15. CINA
• China's rapid economic growth was planted back in 1978 when the Communist
Party started to introduce capitalist market principles- Economic expansion
accelerated dramatically in the 1990s as a result of mass privatisations, the
opening up of the country to foreign investment and overseas firms rushed to
build factories in China to take advantage of its low labour costs.
• China's high-speed economic growth has substantially increased the wealth of the
population particulary in the cities, where factory workers' wages have risen
strongly, giving them more disposable income
• Lower transaction costs due to technological developments
• Government has the ability to implement things quickly
• The large size of government’s share in the economy means that growth in China
has been driven mainly by investment by the government rather than
consumption by the private sector, which shows its sustainability

16. USA
• The United States engage global economic, political, and military influence. It is a
permanent member of the UN Security Council and New York City hosts the United
Nations Headquarters. Is a member of of the G8, of the G20, and the OECD.
• The United States has a "special relationship" with the United Kingdom and strong
ties with Canada,Australia, New Zealand, the Philippines, Japan, South Korea, Israel,
and several European countries. It works closely with fellow NATO members on military
and security issues and with its neighbors through the Organization of American States
and free trade agreements such as the trilateral North American Free Trade Agreement
with Canada and Mexico.
• In 2008, the United States spent a net $25.4 billion on official development
assistance, the most in the world. As a share of America's large gross national income
(GNI), however, the U.S. contribution of 0.18% ranked last among twenty-two donor
states.

17. SOURCES
• http://articles.businessinsider.com/2012-01-11/europe/30615180_1_italy-sparkling-wines-economy/2
• http://en.wikipedia.org/wiki/National_Power_Index
• http://www.top10gallery.com/2012/01/top-10-most-powerful-countries-in-world.html
• http://en.wikipedia.org/wiki/Comprehensive_National_Power
• http://europeangeostrategy.ideasoneurope.eu/2011/12/29/worlds-fifteen-most-powerful-countries-in-2012/
• http://www.mapsofworld.com/world-top-ten/world-top-ten-powerful-countries-map.html?emailcheck=nastazia.91%40gmail.com
• http://www.indexmundi.com/italy/economy_profile.html
• http://internationalliving.com/countries/italy/the-economy-in-italy/
• http://www.economist.com/node/17305755
• http://www.tomorrowsworld.org/node/914
• http://www.ucg.org/news-and-prophecy/germanys-rising-economic-and-political-power/
• http://www.bbc.co.uk/news/world-south-asia-12557384
• http://www.forin.gr/articles/article/6429/h-brazilia-6h-megaluterh-oikonomia-ston-kosmo
• http://www.bbc.co.uk/news/business-21630930
• http://www.bbc.co.uk/news/world-asia-china-20069627
• http://blogs.cfainstitute.org/investor/2011/12/06/what-explains-china%E2%80%99s-economic-growth-and-is-it-sustainable/
• http://www.nationsencyclopedia.com/Asia-and-Oceania/Japan-ECONOMIC-DEVELOPMENT.html#b
• http://www.tradingeconomics.com/japan/gdp-growth
• http://www.thomaswhite.com/explore-the-world/japan.aspx
• http://www.diplomatie.gouv.fr/en/french-foreign-policy-1/economic-diplomacy/investing-in-france/
• http://www.nbcnews.com/business/economywatch/frances-economy-2nd-largest-europe-teeters-edge-1C7172740
• http://www.thomaswhite.com/explore-the-world/france.aspx
• http://www.heritage.org/index/country/france
• http://www.dailymail.co.uk/news/article-2080402/UK-economy-biggest-Europe-4-decades-say-experts.html
• http://www.theodora.com/wfbcurrent/united_kingdom/united_kingdom_economy.html
• http://www.dailymail.co.uk/news/article-2080402/UK-economy-biggest-Europe-4-decades-say-experts.html
• http://www.economywatch.com/world_economy/united-kingdom/uk-economic-history.html
• http://www.eubusiness.com/europe/uk

18. CREATORS
• Anastasia-Marie Ktena
• Dimitris Mathioudakis
• Tina Selinopoulou
• Koralia Grimopoulou
• Petros Dimitrakos
• Anastasia Kourou
• Ektoras aeraki
Instructor: Mania Xenou
Assistant Professor / Head of Advertising Lab:
Betty Tsakarestou