Twitter Habits: How to Pivot to a Micro-blogging Culture and Get Results {To reserve Nate Riggs to present this keynote at your next event, please contact Nate directly at nate@nateriggs.com or at 614-348-2646} A 2012 study from Edison Research & Arbitron found that some 89% of Americans ages 12 and up are at least familiar with Twitter. More data from media analytics company Trendrr suggests that Twitter usage dominates more than 85% of all social media activity surrounding broadcast TV – which is still to this day the most popular mainstream media. Somehow, in the shadow of the glow from Facebook and Pinterest, it seems that Twitter is quietly moving to become a mainstream media. It’s going to require and change in the cultural habits of your business in order to be ready to take advantage of all the possibilities Twitter can create. In this exciting session, Nate Riggs will show you a roadmap for how you and your business can start making this shift: • How to make Twitter fit neatly into organizational chart. • Stories and case examples of the brands and leaders doing it right. • Books, tools and other resources that will change the way you think about Twitter and your business. {To reserve Nate Riggs to present this keynote at your next event, please contact Nate directly at nate@nateriggs.com or at 614-348-2646}

1. I know the secret to success
as a business on Twitter.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

2. The percentage of Internet users who use
Twitter daily quadrupled from 2% in 2010
to 8% by the end of 2012.
Source: Pew Internet Research Winter 2012 @nateriggs | #GoInboundMktg
Sunday, June 16, 13

3. As of May 2013, there is an average of over
115 million active Twitter users every
month.
Source: StatisticBrain.com/twitter-statistics @nateriggs | #GoInboundMktg
Sunday, June 16, 13

4. The largest segment of American Twitter
users is made up of 25-34 year old males.
Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg
Sunday, June 16, 13

5. Adoption is increasing among 12-24 year olds
almost twice as fast when compared to older
demographics.
Source: The Social Habit Q4 2012 @nateriggs | #GoInboundMktg
Sunday, June 16, 13

6. What’s causing this momentum?
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

7. @nateriggs | #GoInboundMktg
Sunday, June 16, 13

8. Image Credit: Luca Bruno / Associated Press 2005
St. Peter's Basilica: 2005
@nateriggs | #GoInboundMktg
St. Peter's Basilica, 2013
Sunday, June 16, 13

9. Smartphones have moved to the mainstream.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

10. Tablets are outpacing global computer sales.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

11. 41% of tablet owners and 38% of smartphone
owners used their device while also watching
television.
Source: Nelisen - The Social Media Report 2012 @nateriggs | #GoInboundMktg
Sunday, June 16, 13

12. @nateriggs | #GoInboundMktgSource: Trendrr TV February 2012 White Paper
Sunday, June 16, 13

13. STEPPS: Why Things Catch On
✓ Social Currency
✓ Triggers
✓ Emotions
✓ Public
✓ Practical Value
✓ Stories
Contagious: Why Things Catch On by Jonah Berger@nateriggs | #GoInboundMktg
Sunday, June 16, 13

14. TWITTER HABITS
How To Build Mirco-blogging into Your Business Culture
and Get Results
@nateriggs | #GoInboundMktgFlicker Photo Credit: looseends
Sunday, June 16, 13

15. The secret to business success on Twitter:
build new cultural habits.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

16. - Stephen R. Covey
1932 - 2012
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

17. @nateriggs | #GoInboundMktg
Sunday, June 16, 13

18. Ann Graybiel, PhD
McGovern Institute for Brain
Research at MIT
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

19. Habits tend to form slowly but, once formed have
great stability.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

20. Charles Duhigg
Winner of the Pulitzer Prize
The New York Times
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

21. @nateriggs | #GoInboundMktg
Sunday, June 16, 13

22. = =
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

23. @nateriggs | #GoInboundMktg
The secret to business success on Twitter:
build new cultural habits.
Sunday, June 16, 13

24. Case Study: Oreo Superbowl Campaign -- Whisper Fight Spot @nateriggs | #GoInboundMktg
Sunday, June 16, 13

25. Oreo’s “Whisper Fight” commercial generated
55,000 tweets within 10 minutes of airing, at
the rate of 110 tweets per second.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

26. CBS sold out its ad inventory for Super Bowl
XLVII at prices averaging
$3.8 million per 30 second spot.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

27. Source: YouTube - CBS Super Bowl Black Out 2013 @nateriggs | #GoInboundMktg
Sunday, June 16, 13

28. @nateriggs | #GoInboundMktg
Sunday, June 16, 13

29. “While we certainly didn’t expect the
blackout, the team’s first instinct was
to figure out how Oreo could be
relevant in the moment.”
- Sarah Hofstetter
President, 360i
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

30. @nateriggs | #GoInboundMktg
Sunday, June 16, 13

31. The ‘Dunk in the Dark’ tweet received more
than 16,000 RT’s, over 6000 favorites, and
Oreo added 8000+ Twitter followers.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

32. - Sarah Hofstetter
President, 360i
“Having a full team of creative,
social media experts and the brand
made it quick and seamless.”
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

33. Habit #1
Build infrastructure
for real time.@nateriggs | #GoInboundMktg
Sunday, June 16, 13

34. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg
Sunday, June 16, 13

35. Sunday, June 16, 13

36. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg
Sunday, June 16, 13

37. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg
Sunday, June 16, 13

38. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg
Sunday, June 16, 13

39. Case Example: @bobevansfarms guest response @nateriggs | #GoInboundMktg
Sunday, June 16, 13

40. Habit #2
Be clear about your
intentions.
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

41. Instagram Photo Credit:
@pinkleme, @hannahhhbrooks, @abijoy1991, @sauceruney, @paige_aldrich
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

42. Case Study: @jenisicream @nateriggs | #GoInboundMktg
Sunday, June 16, 13

43. Case Study: @jenisicream @nateriggs | #GoInboundMktg
Sunday, June 16, 13

44. Actively participate in
the conversation.
Habit #3
Photo credit: OnlineJazz.net
@nateriggs | #GoInboundMktg
Sunday, June 16, 13

45. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg
Sunday, June 16, 13

46. @DanKimRedMango
Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg
Sunday, June 16, 13

47. Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg
Sunday, June 16, 13

48. Support and
encourage social executives.
Habit #4Photo credit: OnlineJazz.net
Case Study: @DanKimRedMango @nateriggs | #GoInboundMktg
Sunday, June 16, 13

49. Sunday, June 16, 13

50. Sunday, June 16, 13

51. Sunday, June 16, 13

52. @nateriggs
#GoInboundMktgMktg Source: clicktotweet.com
@clicktotweet
Sunday, June 16, 13

53. At every touch,
make sharing easy.
Habit #5
Photo credit: OnlineJazz.net
Sunday, June 16, 13

54. “Because all of the brands are jumping in
and spewing content, there’s a
deafening noise.”
- Jeremiah Owyang
Analyst, The Altimeter Group
@nateriggs | #GoInboundMktg
“So, the one way to cut across that is to
advertise and make your content shine
higher.”
Sunday, June 16, 13

55. Case Study: FreedMaxick Twitter
Sunday, June 16, 13

56. Case Study: FreedMaxick Twitter
Sunday, June 16, 13

57. Sunday, June 16, 13

58. Case Study: Twitter Ads: YouTube
Sunday, June 16, 13

59. Be prepared to
pay to play.
Habit #6Photo credit: OnlineJazz.net
Sunday, June 16, 13

60. Sunday, June 16, 13

61. Case Study: Big Bird, 2012 - 2nd Presidential Debate
17,000 Tweets per minute for ‘Big Bird’
after that moment during the debate.
Sunday, June 16, 13

62. Sunday, June 16, 13

63. Source: https://election.twitter.com/map
Sunday, June 16, 13

64. Sunday, June 16, 13

65. Consistently
take calculated risks.
Habit #7
Photo credit: glogster.com
Sunday, June 16, 13

66. The secret to business success on Twitter:
build new cultural habits.
@nateriggs | #GoInboundMktg
1. Build infrastructure for real time.
2. Be clear about your intentions.
3. Activly participate in the conversation.
4. Support and encourage social executives.
5. At every touch, make sharing easy.
6. Be prepared to pay to play.
7. Continuously take calculated risks.
Sunday, June 16, 13

67. Get my slides:
http://naterig.gs/goinboundmktg
@nateriggs | linkedin.com/in/nateriggsnate@nateriggs.com | 614-348-2646
Sunday, June 16, 13