2. WAREHOUSE 135
• A unique hotel which will accommodate young
urbanites and professionals who visit London
regularly for business and pleasure. Our aim is to
create a London base for them.
• Bring the attraction to make ourselves an attraction
3. WAREHOUSE 135
• Location: Shoreditch.
• Shoreditch a creative borough of London where
people do not just live there but they are engaged
with their surroundings and society.
• The area has a unique, artistic vibe and a
character. Every wall you look at seems to be alive.
12. TARGET MARKET
• Young urbanites and professionals, between the
ages of 21-35, who visit London often for meetings
and group building. They like the vibe and
cosmopolitan character of the city.
• Do not alienate tourists, londoners.
13. COMPETITORS
• The Soho House
• The Re
• The Hospital Club
• The Hoxton Hotel
• Popular bars, restaurants, venues around
Shoreditch.
14. THE HOTEL
• Facilities-24/7 accessibility to be creative..20 rooms:
single, twin, double, deluxe & retire…Cocktail bar,
two restaurants-1 pub gastro-1 on roof restaurant.
• Extra facilities: library, mini me gym, free wifi, mac
and ipad suite within conference room, space for
exhibitions, cinema, foosball & pool table.
• Team building, exhibitions, creative members, free
cab scheme equivalent, atmosphere and vibe
15. USP ROUND UP.
• 24/7 accessibility
• Base for agencies & non London creatives/ business
peeps.
• Free cab scheme equivalent.
