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Marketing the vision of future
1.
MARKETING THE VISION OF FUTURE Natalia
Garavito
2.
JUSTIFICATION: Why The broad field
of marketing, market research, advantages and application, new developments and importance study.
3.
Objectives: MARKETING WORLD
4.
METHODOLOGY: History of
Marketing Definition of marketing Key concepts of Marketing Marketing Tools Marketing Guidelines New challenges SECOND ADVANCE FINAL PRESENTATION
5.
SECOND ADVANCE
6.
DEFINITION OF MARKETING Exchanging
of products and services that others value or need.
7.
HISTORY OF MARKETING This
process has its origin in primitive men when they lived in caves.
8.
KEY CONCEPTS OF MARKETING
Necessity. Desire. Product. Value. Marketing
9.
Marketing Tools Market
research Any marketing function needs of market research in order to develop an appropriate manner
10.
Toolbox: Market Research,
Feasibility Costs, Consumer Profile, accounting and financial analysis.
11.
Research and
development Is the continuous improvement of our product or new products.
12.
New challenges Primarily through
the major changes from the mobile platform, social networking and data management.
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