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Search Engines Updates In August 
              2012

  Presented by K.Navaneetham

         Date: 03/09/12
Search Engines Updates In August



August month fully many new occurrence are happened 
  every day about ranking in search engines. Let us see 
  one by one that what are the updates are released by 
           all search engines in august 2012.
Google Updates

In  Google  there  are  lots  of  updates  occurred  during 
  august  2012.  They  are  not  only  panda  updates 
  additionally  there is a page rank and speed updates 
  as  well.  List  of  Google  updates  occurred  during 
  august 2012.

    Panda Refresh/update

    Page Rank Update

    Site Rank Update
Panda Refresh

    Google          officially 
    declared  latest  panda 
    update  of  version  3.9.1 
    on August 19 th 2012.

    This update will likely 
    to affect less than 1% of 
    search queries.

    This update is a minor 
    panda refresh only but 
    don't be relax.
Google Panda Refresh 


Google Panda Refresh   Panda  update  will    mainly 
                         affects  thin  content, 
                         duplicate  content  and 
                         keyword  stuffing  and 
                         content farming.


                       There  will  be  far  less 
                         number  of  blogs  got 
                         negative  impact  with 
                         this             panda 
                         update/refresh.
Panda Refresh

    Mainly  this  panda  algorithm  change  has  improved 
    rankings for a large number of high quality sites.

    It  will  affect  our  site  if  we  posted  poor  content  then 
    there will be high bounce rate for your site. So this is 
    a major draw back for your site ranking position.
 Poor content →  high bounce rate
High bounce rate →  drop ranking  

    To  get  prevent  from  this  panda  refresh  we  must 
    concentrate  on  delivering  the  best  user  experience 
    information  in  our  sites  and  use  fresh  and  new 
    content for each an every posting.
Page Rank Update 

    Page rank determine the value of web­pages.

    This page rank algorithm is to calculate the ranking 
    of the website. 

    Back links act a major role to calculating the page 
    rank for website.  

    Google page rank updates in 2012 are 6th Feb, 3rd 
    May, 2nd August.
Google Page Rank Update
Page Rank Update 

    With this august, Google 
    update page rank every 
    3 months and we can't 
    whether it is permanent 
    or not.

    Page rank is measured 
    between 0­10. where 0 is 
    low and 10 is being the 
    highest.

    Google page rank is 
    mainly focus on 
    incoming links which is 
    nothing but back­links.
Page Rank Update 

    Google was using “Page Rank” as one of the most 
    important factor for making decision for your 
    position of your URL in SERP.

    So people use to manipulate the page rank and 
    Google decided to decrease its influence level in 
    algorithm.

    To get prevent from this update you have to build 
    niche relevant back  links for your website. 
Page Rank Update 


So to get better position in SERP you need to increase 
  your page rank ,as well as to increase page rank 
  should build relevant and quality back links for your 
  site.
    High Page rank →  Better SERP Position
    Quality Back links →  High Page Rank
Page Rank Update 


So to get better position in SERP you need to increase 
  your page rank ,as well as to increase page rank 
  should build relevant and quality back links for your 
  site.
    High Page rank →  Better SERP Position
    Quality Back links →  High Page Rank
Google Site Speed Update

    This update is not 
    invited by Google still 
    now, but they basically 
    trying to make your site 
    appear faster to the 
    user. So there will be a 
    future updates on this.
Yahoo and Bing Updates

    
    Still  we  are  not  get  any 
    updates  from  Yahoo  and 
    Bing Search Engines. 
    Bing  and  Yahoo  updates 
    are  typically  hard  to 
    spot. 
   But we should try to make 
   our  websites  position  at 
   the  top  ranking  in  all 
   kind of search engines.
Thank You 
           Follow me @ 
https://twitter.com/navaneethamk

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Search engine updates in august 2012

  • 1. Search Engines Updates In August  2012 Presented by K.Navaneetham Date: 03/09/12
  • 3. Google Updates In  Google  there  are  lots  of  updates  occurred  during  august  2012.  They  are  not  only  panda  updates  additionally  there is a page rank and speed updates  as  well.  List  of  Google  updates  occurred  during  august 2012.  Panda Refresh/update  Page Rank Update  Site Rank Update
  • 4. Panda Refresh  Google  officially  declared  latest  panda  update  of  version  3.9.1  on August 19 th 2012.  This update will likely  to affect less than 1% of  search queries.  This update is a minor  panda refresh only but  don't be relax.
  • 5. Google Panda Refresh  Google Panda Refresh Panda  update  will    mainly  affects  thin  content,  duplicate  content  and  keyword  stuffing  and  content farming. There  will  be  far  less  number  of  blogs  got  negative  impact  with  this  panda  update/refresh.
  • 6. Panda Refresh  Mainly  this  panda  algorithm  change  has  improved  rankings for a large number of high quality sites.  It  will  affect  our  site  if  we  posted  poor  content  then  there will be high bounce rate for your site. So this is  a major draw back for your site ranking position.  Poor content →  high bounce rate High bounce rate →  drop ranking    To  get  prevent  from  this  panda  refresh  we  must  concentrate  on  delivering  the  best  user  experience  information  in  our  sites  and  use  fresh  and  new  content for each an every posting.
  • 7. Page Rank Update   Page rank determine the value of web­pages.  This page rank algorithm is to calculate the ranking  of the website.   Back links act a major role to calculating the page  rank for website.    Google page rank updates in 2012 are 6th Feb, 3rd  May, 2nd August.
  • 9. Page Rank Update   With this august, Google  update page rank every  3 months and we can't  whether it is permanent  or not.  Page rank is measured  between 0­10. where 0 is  low and 10 is being the  highest.  Google page rank is  mainly focus on  incoming links which is  nothing but back­links.
  • 10. Page Rank Update   Google was using “Page Rank” as one of the most  important factor for making decision for your  position of your URL in SERP.  So people use to manipulate the page rank and  Google decided to decrease its influence level in  algorithm.  To get prevent from this update you have to build  niche relevant back  links for your website. 
  • 11. Page Rank Update  So to get better position in SERP you need to increase  your page rank ,as well as to increase page rank  should build relevant and quality back links for your  site.     High Page rank →  Better SERP Position     Quality Back links →  High Page Rank
  • 12. Page Rank Update  So to get better position in SERP you need to increase  your page rank ,as well as to increase page rank  should build relevant and quality back links for your  site.     High Page rank →  Better SERP Position     Quality Back links →  High Page Rank
  • 13. Google Site Speed Update  This update is not  invited by Google still  now, but they basically  trying to make your site  appear faster to the  user. So there will be a  future updates on this.
  • 14. Yahoo and Bing Updates          Still  we  are  not  get  any  updates  from  Yahoo  and  Bing Search Engines.      Bing  and  Yahoo  updates  are  typically  hard  to  spot.     But we should try to make  our  websites  position  at  the  top  ranking  in  all  kind of search engines.
  • 15. Thank You  Follow me @  https://twitter.com/navaneethamk