A Sampuran initiative where farmers and entrepreneurs shall create a profitable partnershipfor mutual benefit for the economic development of Malwa region. This has Integrated Sustainable Business Model covering; * Agronomically sustainable *Environmentally sensitive through management of waste straw in farms *Economically viable engaging every farmer in the region to be a part of the value chain *Management and Treatment of polluted ground water for general health improvement *Development of various economic activities including, fish farms, dairy farms, biogas power plant