1. How Can We Increase Backlinks in Google?
Presented By:
Raghwendra
2. Apart from the Activities given below:
Directories
Articles
Blog
Press Release
Social Bookmarking
Two way and three way link exchange
3. Contents
Topic Overview
Defining Backlinks
Backlinks through Classifieds
Forum Posting
Getting Links through Social Media Profiles
Guest Blogging
Testimonial
Dead or Broken Link Building
Article Exchange
Design Galleries
Video Creation
4. Contents
WebRing Creation
Web 2.0 Activities
> Hubpages
> Squidoo
> Link Wheel
Link Baiting
eBook Submission
Link Through Controversial Topics
List Posts
Facebook Notes
Business Listing
Question & Answer
5. Topic Overview
How can we get backlinks for Google except these:
Directory
Article
Blog
Social Bookmarking
Press Release
Two way & Three way link exchange
6. Defining Backlinks
A “Backlink” is an incoming link to a particular website or web
page. In the search engine optimization (SEO), the number of
backlinks is one indication of the popularity or importance of that
website or page. It creates visibility to the website over the internet.
It can be checked with beneath commands:
Go to Google.com, then type link:http://www.tangence.com which
shows all “Permanent/Authentic” links which have been long time
being live on other websites.
Or
“www.tangence.com” – to check total no. of links(both Permanent
and Temporary links) pointing to the website.
7. Backlinks Through Classifieds:
Free classifieds advertising is one the most powerful tool of online
advertising over the internet. You can promote your business at
thousands of free classifieds websites. You can sell your old stuff or
you can advertise your business free of cost by submitting free
classifieds advertisements. Also many peoples are will to buy
different items. So classifieds adverting is right place to sell online.
1) Advantages:
You can reach a wider range of people to fill the position you are trying to fill.
By posting jobs in the classifieds you can make your business more known to a greater
number of people.
You do not necessarily have to have a website to be able to make these types of job
postings.
Provides a valuable backlink to your business website.
You can promote your business at thousands of free classifieds websites.
You can sell your old and used stuff.
8. Backlinks Through Classifieds:
2) Disadvantages:
Difficulty in Attracting Customers
Salespersons and Customers are Isolated
ad will expire quickly
The ad will drop lower and lower in the rankings until it is not generating
any traffic at all
The ads must constantly be replaced.
Advertising on one site is not enough to produce great results.
9. Forum Posting
Forums are great ways to get traffic, but make sure you are giving helpful
advice first. Only use your posts when they are relevant, and don’t spam and
get yourself kicked out. Forums can be a great source of traffic and links if you
use it correctly.
Forum or discussion board is basically a message board which is used to
discuss about any topic by posting your message. But one thing should keep in
mind, your post should be relevant to category and topic otherwise you could
be banned from that forum.
Why forum link is effective?
You are getting one-way link for free of cost and one way links always bless
your keyword with good ranking in SERP (search engine result pages).
Forums are always well cached by search engine.
You can control your anchor text from your own user control panel.
You can use deep links without any issue.
10. Things to Keep in Mind
Things to keep in mind while forum posting
Always post relevant message and should be useful to other users.
Don’t try to add link in your post.
Don’t put your signature link from first post even if they are providing it will
indicate you as spammer.
Don’t put Affiliate referral link in your signature because most of the forum’s
admin don’t like it.
Always make your real profile on forum and fill the entire required field.
Don’t copy and paste from others forum always write your content by your
own.
11. Getting Links through Social Media Profiles
Have you fully filled out your YouTube, Facebook, Twitter, Digg,
Delicious and every other social media profile you have? Make
sure you include links, bio, and a picture.
By filling complete info while creating profiles in these sites can
provide you one profile link each.
12. Guest Blogging
Summary:
Is it worth my link building efforts? As I said, one of my favorite methods, this is a must
do task – whilst it can take time, these can go a long way in terms of exposing your
company and gaining highly trusted backlinks.
Link building effectiveness: 8/10
This has to be one of my favorite methods – simply writing a great piece of content
around a subject with is either helpful or informative can spread like wildfire – especially if
they are published on popular and related websites to you. My advice would be to prove
you know your subject well and then approach blogs and news websites and ask (nicely!)
if you could provide them a piece of content which links back to you.
In simple terms, a guest blog is when you write a blog post and post it on someone else’s
blog. Doing this has its advantages like increasing traffic and blog promotion.
Personally, the thing I like about guest blogging is that it shows how bloggers nowadays
are willing to help each other out. Indeed, no man is an island, even in the blogging world.
Remember the blogs you publish as guest posts have to be unique and not
published elsewhere.
13. Testimonials
Summary:
Is it worth my link building efforts? I’m on the fence with this approach but from
experience have seen it work thus the reason for the high score.
Link building effectiveness: 7/10
Not a widely recognized link building method but it can be very affective. Let’s
say a company you work with has delivered on a certain project, obviously you’ll
want to let them know about it by sending them some comments. I’d advise that
you send a nice paragraph which includes your name, position and link to your
website in a HTML format – that way they can easier add it to their website.
14. Dead or Broken Link Building
Broken link building is the process of finding your competitors broken pages (404 pages),
discovering which sites are pointing to these pages, and then getting the webmasters of
the “pointing sites” to link to a relevant page on your site instead of the competitor’s
broken page. Simple, right?
Run the following search queries on Google:
Go to Google and run the following search queries:
“keyword” site:.edu -inurl:pdf -inurl:ppt -inurl:doc
“keyword” site:.org -inurl:pdf -inurl:ppt -inurl:doc
“keyword” site:.com -inurl:pdf -inurl:ppt -inurl:doc
For live example you can visit the following link:
http://www.bluefountainmedia.com/blog/a-tactical-guide-to-broken-link-building/
15. Article Exchange
You’ve heard about link exchange and guest posting, there is a new method called Article
Exchange. With article exchange you can get new visitors to your blog. First understand
what actually Article Exchange is?
What is Article Exchange
It is same as link exchange, but the difference is that in link exchange we exchange blog
links and here we will exchange articles or posts. How? I’ll tell you!
First, write some fresh and original articles that you will submit on other blogs.
Now, in that article give 1-2 links to your own quality blog posts under proper keywords.
Now, create a list of blogs that comes under the same niche of your blog.
Email the authors of those blogs and tell them about the concept of Article Exchange.
Also tell them about benefits of article exchange.
If they accept your request, you will loose one article from your side and get one article
from other side. It means nothing to loose but all to gain
Do, this for 5-6 blogs.
16. Design Galleries
Summary:
Is it worth my link building efforts? This method is very good as many of the design sites
accept custom anchor text and the majority of them are very trusted. The down side is
there are no guarantees your site will be included in to the gallery.
How do I find these types of websites? Do a Google search for ‘design galleries’,
‘website design galleries’ or the above example.
Link building effectiveness: 5/10
This is very similar to testimonials in terms of a method which isn’t used much but works
well. If you have a very visually pleasing and well designed website, consider submitting it
to design galleries such as:
http://bestwebgallery.com/
http://www.csselite.com/
http://www.divinecss.com/
http://designshack.co.uk/
Doing a simple Google search for ‘css design galleries’ will expose you to many more
sites like the above.
18. Video Creation
Summary:
Is it worth my link building efforts? Whilst the effort to create engaging videos is high, I
would say from an SEO and conversion point of view, they are really effective.
How do I find these types of websites? Do a Google search for ‘video websites’.
Link building effectiveness: 8/10
As yourself this – when was the last time you sat and read a full page of web copy? 99% of the time
the answer to this is “probably never” – using video is a method which is interactive and can host
these on YouTube, Vimeo, Blip and so on. With this in mind, if the video is helpful, informative or
gives free information, these can be embedded on other websites with links back to your own site.
Video has become a major part of our online lives, from watching music videos to past sporting
events – nearly every topic imaginable can be watched!
Now, video is becoming an ever increasing must have for any website and can be used as a SEO
strategy. Simply uploading a video to YouTube and crossing your fingers for it to rank well in Google is
a familiar story and unfortunately won’t work (unless you are targeting an ultra long tail key phrase).
19. Video Creation
Below I have created a 3 step approach to video SEO and the things you must be
doing.
1. Creating the video:
Once the video has been created there are several things you need to do before it
can go online.
1.1: Video filename
Firstly, you need to make sure you save the file with a friendly filename. Let’s say we
have created a video about ‘video SEO’, an appropriate filename for this would be
video-seo.wmv
1.2: Define the video
Next, you can give your video further details. Simple, right click on the video file and
select properties, once the window has appeared click on details:
21. Video Creation
Now you have this panel open, you fill out the following fields:
Title
Tags
Comments:
Year
Publisher
Author URL
Copyright
There are many other fields to fill out but I would say the above is the minimum.
These work on a similar level to META tags – you define a file with relevant
information.
1.3: Filesize
Now you have all of the above defined, I would advise that you try and reduce the file
size of the video for uploading and buffering reasons. Remember speed matters from
a search and usability point-of-view.
2. Launching the video:
Now your video file is ready to upload, there are a few things you need to do before
releasing it to the world:
22. Video Creation
2.1: Channel URL
When setting up your channel, you may have the option to choose the URL name. This can be
a great way to include keywords our brand name for reputation management purposes.
2.2: Content
Like link building, having links coming from relevant or themed pages is imperative for any
good SEO campaign. My advice with any channel you setup would be to include as much
relevant content as possible which looks natural and user focused.
Because you have defined elements within the video (see point 1) it’s massively important that
this data matches, or is related, to the content surrounding the video.
Take a look at the Top Gear YouTube channel (http://www.youtube.com/user/TopGear).
This is a great example of a well constructed channel with relevant information, branding,
and crucially, great keyword placement.
2.3: Video information
Adding a video header, description, category and keywords to support the channel topic and
initial information which was added to the video is vital.
Notice the header – this includes the artist’s name and song title
23. Video Creation
Now check out these details, the description could be a little longer but perfectly describes the
video.
25. Video Creation
3. Promoting the video:
3.1: Transcript
If you decide to include the video on your website, generate a transcript! This could
lead to a great page of content which will help with your SEO efforts.
3.2: Video sitemap
If you do decide to include the video on your website, create a video sitemap. Here is
a great guide written by Google on how these work and how to construct a video
sitemap, click here.
Here’s the link from the video: http://www.google.com/webmasters/videositemaps/
3.3: Google places
If you’re using a video hosting platform like YouTube, don’t forget to add your videos
to your Google Places listing. This can be another great way to distribute your video
content to potential customers.
3.4: Share your videos
I’ve no doubt that you will have a Twitter or Facebook account – share your videos on
these platforms – this can be a great way to get information in front of customers and
link to your channel.
26. Video Creation
3. Promoting the video:
3.1: Transcript
If you decide to include the video on your website, generate a transcript! This could
lead to a great page of content which will help with your SEO efforts.
3.2: Video sitemap
If you do decide to include the video on your website, create a video sitemap. Here is
a great guide written by Google on how these work and how to construct a video
sitemap, click here.
Here’s the link from the video: http://www.google.com/webmasters/videositemaps/
3.3: Google places
If you’re using a video hosting platform like YouTube, don’t forget to add your videos
to your Google Places listing. This can be another great way to distribute your video
content to potential customers.
3.4: Share your videos
I’ve no doubt that you will have a Twitter or Facebook account – share your videos on
these platforms – this can be a great way to get information in front of customers and
link to your channel.
27. Video Creation
Things to consider:
Self hosting vs. external hosting
With videos, you have two main options – you can either host the video on your server or
host it externally using a video uploading service like YouTube. Personally I would use the
external hosting option. With this you will get a smart video player and they are easy to
embed onto a website. The only downside would be potential adverts at the end of the
video to other related topics and channels. Saying that, there are video sites that have paid
options which will remove any ads within the video.
Video platforms
There are many video hosting services, here are my top recommendations and services to
use:
Blip.tv
Dailymotion
Metacafe
Vimeo
Wistea
YouTube
So to summarise, using video for SEO purposes is a great strategy, but like most SEO
tasks requires time, effort and a little patience.
28. Web Ring Creation
WebRing is one of the best ways to find great sites. Similar sites are grouped together in
rings and each site is linked to another by a simple navigation bar. Rings form a
concentration of sites, allowing visitors to quickly find what they are looking for. Each ring
is created and maintained by an individual web site owner called the ring Manager. Ring
Manager determines the look and feel of the ring, approve and manage member sites,
and encourage other sites to join. Ring Manager help to develop virtual communities
based on the ring topic. WebRing is free and easy. To find, join, or create a ring, just
follow the links on WebRing Home.
As you use WebRing, please keep in mind that most of the pages you see are not
hosted by WebRing. As a result, WebRing has no control over or access to most of the
pages that are linked together through WebRing.
FAQs.
http://help.webring.com/h/faq
31. Web 2.0 Activities
Web 2.0 refers to Internet activities, applications, or sites that are
interactive, shared, or collaborative. If you think about your own ‘net use
over the course of the past five years, you’ll realize that most of it is Web
2.0.
Important Activities:
1)Hubpages creations
2)Squidoo Lens creation
3)Link Wheel Creation
32. Hubpages Creation
"Hubpages" a well-known, familiar term & the best website around the
world for all types of writers both novice to expert. You can access it
through the link "www.hubpages.com". It's the place of writing, publishing
& earning. You can write anything as your wish (except adult materials
and copied contents). Several affiliate programs are the best reward if you
are in hubpages. You can make an account by clicking "sigh in" option at
the upper right corner of this page or click here to sigh up. Hubpages is
free and best to write, to publish and to earn!!
Limitations:
Although you can publish articles on almost any topic, there are few things
you have to remember before publishing any hub. Those rules are:
You are not allowed spamming or gambling or providing gambling links.
You can't publish any nudity or explicit content or any links to adult or
pornographic sites.
Care about your title because it should be matched to your content. Obviously,
title must not be descriptive.
Don't try to publish unfinished hubs or strictly personal hubs.
Never create or publish copied contents. Hubpages hate copied content.
33. Squidoo Lens
Squidoo is a community website where people can create pages (lenses)
depending on their choice and interest and increase website traffic to their site.
You can Get Website Traffic on your page. Squidoo was developed in 2005 by
Seth Godin and in just first six months it reached more than 1, 00,000 pages.
34. Benefits of Squidoo
1. Squidoo lenses get indexed very quickly. It is not uncommon to make a
lense and find it in Google search returns in 48 hours. New websites have been
known to wait MONTHS to feel some Google love!
2. Google LOVES Squidoo. Google places a lot of value in the pages here on
Squidoo. Most lenses will climb to the top of the results for their keywords
(given that the lens is made properly).
3. Squidoo shares revenue from advertisements with it's lensmasters.
(Yes, you can make money from your Squidoo lenses)
4. Uh... It's FREE. Do I have to explain why a free and powerful tool is a
benefit? Didn't think so.
5. Squidoo and Article Marketing go together like peas 'n carrots! The
"Bum" met the "Squid" and they fell in love (and Google adores them both!)
35. How to create Squidoo Lens?
Basic Steps:
1. Click on "Make a new Lens" on the right hand side. This will then ask what is
your Lens about.
This can be changed later.
2. We suggest leaving the existing selected button for now.
3. Select a unique name. This is the same as a normal web page name and
must be unique to Squidoo. Under the menu select a topic, there is a number of
overall categories, select the best for your Lens. Non-adult Lens will normally
use the G rating. Squidoo is under taking to remove the possiblity to own adult
Lens, please check first.
4. After your Lens name has been accepted. Enter 3 keywords for your Lens,
again you can update this info later.
Live Demo Link:
http://www.squidoo.com/creating-lenses
http://www.squidoo.com/squidoo-lens-creation-demo
36. Link Wheel
Link wheel is a very effective SEO strategy that can be used by anyone to improve the
rankings of their sites. Essentially, a link wheel leverages the power of highly ranked Web
2.0 sites to build targeted backlinks back to your sites.
Link Wheel is a very powerful link building concept because it tries to imitate the natural
internet pattern and search engines always love natural link building. Rather than getting
links from unrelated websites and dubious sources, link wheel tries to get their links from
related niches on the internet. Moreover, link wheels have the ability to multiply your links
count over a period of time.
This works because certain Web 2.0 properties like Hubpages, Squidoo, WordPress and
others allow you to publish your own content on these sites AND allow you to add your
own backlinks to this content as well.
Google loves these sites and often times your posted content can rank very well on their
own. Getting links to your own site from 5-10 of these types of sites is very powerful, and
forms the basis of the link wheel strategy.
37. How Link Wheel Works?
Link wheels are nothing but a group of websites that are interconnected which try to
improve the ranking of a target website by linking to target website. For example if you
have 50 websites in your link wheel and the website you are targeting is
"yourdomain.com", then:
Site 1 links to Site 2 and back to the "yourdomain.com"
Site 2 links to Site 3 and back to the "yourdomain.com"
Site 3 links to Site 4 and back to the "yourdomain.com"
...
Site 13 links to Site 14 and back to the "yourdomain.com"
Site 14 links to Site 1 and back to the "yourdomain.com"
Graphical Presentation of Link Wheel:
38. Link Wheel Sites:
Here is the short list of sites which can be used for creating a link wheel:
Blogger.com
tumblr.com
wordpress.com
quizilla.com
squidoo.com
livejournal.com
weebly.com
jimbo.com
spaces.live.com
hubpages.com
wetpaint.com
39. Promoting Link Wheel
If you’ve created linkwheel it’s time to promote it so that it’ll help your primary site rank
better on Google and other search engine.
Take RSS feed of every site in your linkwheel and ping it using pingler.com or
pingoat.com
Bookmark your websites in the linkwheel using socialmarker.com or onlywire.com
Find wordpress multiuser sites and submit article with links to your one of the site in the
linkwheel
Promote your sites in social networks like Facebook, Orkut, Friendster with help of feeds.
Promote your link wheel sites on relevant forums without spamming (use signature and
forum profiles)
40. Link from Questions and Answers communities
Question-Answer portals such as Naver and Yahoo! Answers are quickly
becoming rich sources of knowledge on many topics which are not well
served by general web search engines.
41. Link Baiting
Developing linkable content, a term I use loosely, for a site has always been a
great way to develop links. Instead of the typical written content I'm talking about
anything online that people can link to – tools, widgets, cartoons, surveys,
statistics, charts, interactive games, etc.
To attract organic links, we have to provide something worthy of linking to. So
get cracking on creating that next sweet infographic, viral video, informative
newsletter, or fantastic blog post!
Why Link Bait?
People now generally avoids reading articles, blogs and so many contents
published on the web. Idea is quite simple we have to attract the community by
creating some piece of viral content that people will want to link to and share
across the web, typically through forms of social media.
42. Link Bait Techniques
1) Infographics
2) Videos [Funny, Outside the Box)
3) Top x Lists
4) Controversial Topics
5) Complete Guides and Reports
6) Interesting Polls and Surveys
7) Topic Specific Recaps and Roundups
8) Interviews
9) Free Tools and Software
10) Awards
11) Giveaways, Freebies, and Sweepstakes
12) First to Discuss
13) Widgets
14) First to Cover Breaking News
15) Inside Look/Previews
43. eBook Submission
Write one small ebook on your niche or if you have any then upload to various
ebook uploading sites.
You can use these below sites:
http://www.scribd.com/
http://www.ebook2u.com/
http://www.ebookjungle.com/
http://www.ebookpalace.com/
44. Links Through Controversial Topics
Have you ever heard of criticizing a movie, a article, a blog, or a big
celebrity. Well, you will get lots of people with similar interests and
they will love to bitch about these. You can always tell an actual
story of a product that you hate and why is it so that you hate it.
Creating a Controversy is not always a good method, but you will be
amazed to know that many famous blogs are only made on this
topic. Like Perezhilton, Moejackson you can see how funny and
informative these can be. You will surely get a decent traffic and
backlinks.
45. List Posts
This is the most effective way to create quality backlinks. You can write list articles, for
example, list of best windows7 wallpapers, Photoshop tutorials, Firefox extensions etc.
These are for sure more time consuming in comparison in writing to other articles but
surely paid you with some quality backlinks and loads of traffic.
For live Example:
http://www.sizledcore.com/2010/04/ultimate-list-of-windows-7-wallpapers/
46. Getting Links Through Facebook Notes
Facebook notes are like a mini blog platform within Facebook. You can create Facebook
notes which link to your blog posts. You can write complete blog posts or you can write
a teaser in Facebook notes and tell people to go to your blog or website to learn more.
How do I write a new note?
To write a note, please take the following steps: Go to the Home Page. Click "Notes" in
the applications menu on the left side of the page. You may have to...
To write a note, please take the following steps: Go to the Home Page.
Click "Notes" in the applications menu on the left side of the page. You may have to
click "More" to expand the applications menu if you do not immediately see "Notes"
listed. Alternatively, type "Notes" into the search box at the top of the page and follow
the link that appears.
Click the "Write a New Note" button located at the top right side of the page.
Follow the on-screen instructions to write your note. To control who can see your note,
use the drop-down privacy menu near the bottom of the page.
When you're done writing, click "Publish" to generate a story about your note and save
the note in your My Notes section.
47. Pros & Cons of Facebook Notes
Pros:
We can get links as well as targeted traffic for the website through it.
Cons:
We get “nofollow” links in notes
You can explore more here:
http://www.facebook.com/help/notes/basics
48. Business Listing
Business listing is a powerful way for local business owners to be found on the web.
Listing your business profile, information's, images and other valuable informations
related to any business product.
Whether you are a retail business owner who relies on walk-in traffic or you are a local
business who wants more customers to call you, it is advisable to list your trademark in
both magazines and business directory listing sites. Although, searching in online
business directory is becoming more popular compare to searching in
magazines/information books, but by advertising in both ways, you are insured that you
give the opportunity to all kind of customers to come across your trademark. Thus, it is
advisable to list you trademark in more than one online site, because as a matter of fact
you will have more visitor
Here are few sites which can be used for listing:
Hotfrog.com
BrownBook.net
Supermedia.com
Superpages.com
Manta.com
Brownpages.org (Directory)
49. Business Listing Pros & Cons
Pros:
1. Reach More Nearby Customers
2. More Affordable than Printed Ads
3. Local Directory Listings are On-Target
4. Easily Consolidate Your Local Listing Efforts
5. Extra Features to Boost Sales
Cons:
1. Time taking
2. Need complete contact details for verification
3. Mostly no Anchor links