Backgrounder Micro finance company with a massive footprint of over 500 branches Each branch catering to customers only within 5 km. radius Separate branches for commercial and personal loans Owing to no. of branches, marketing budgets per branch was minimal No skew towards conventional media like kiosk/billboard etc. Challenge Explore unconventional media with utility factor for consumers Basically to indulge in consumers life, so that they feel the brand

1. Fullerton India Case Study

2. Create New Media Properties Fullerton India Credit

6. Naginwadi Lake entrance kiosk

7. Naginwadi Lake entrance kiosk

8. Naginwadi Lake entrance kiosk

9. Naginwadi Lake entrance kiosk

10. New Media initiative Client : Fullerton India Market : Pondicherry

11. Muthalpet Chowk – Pre Independence Day

12. Conceptualisation by Fullerton India & Navia Asia On Independence Day

13. Actual Execution on Independence day

14. Muthalpet Chowk - Pondicherry Illuminated clock tower with tricolour lights Generating huge visibility during independence day Instantly sought attention of visitors around city Creating value add around this media

16. Sagar Road Miryalguda

17. Tamilnadu – Chennai, Coimbatore, Salem, Trichy Multiple branches. Explored iron trolley across colonies Each trolley covers approx. 60-70 households Offers immense penetration if branded for Fullerton India

18. Branded Fullerton Trolley gifted to vendors