A brief presentation that overviews Australia at a glance.

1. Australia at a Glance
Doing Business in
Australia (DBIA)

2. Australia at a Glance
• The Lucky Country?
• Our Land – Down Under
• Our Oceans and Seas
• Our Climate
• Our People
• Our Economy
• Our Politics
• Our other Claims to Fame

3. The Lucky Country?
• Perceptions
• Stereotypes
• Images
• Views

4. Our Land – Down Under
SMH, M Maiden June 2012
Australia – Australis Latin for “Southern”
Ø Smallest and
flattest
continent
!
Ø Largest Island
in the world!
!
Ø 6th largest
country in the
world

5. Our Land – How we are grouped
ANZ – Australia and New Zealand
AUSTRALASIA – Australia, New Zealand, New Guinea, New
Caledonia
OCEANIA – Australia, New Zealand, Papua New Guinea, Fiji,
Palau, Samoa, Solomon Islands, Tonga, etc
APAC – East Asia + Southeast Asia + Oceania

6. Our Land – our states and territories
States Capital
NSW - New South
Wales
SYDNEY
VIC – Victoria MELBOURNE
QLD - Queensland BRISBANE
WA - Western
Australia
PERTH
SA - South Australia ADELAIDE
TAS – Tasmania HOBART
Territories Capital
ACT – Australian
Capital Territory
CANBERRA
NT – Northern
Territory
DARWIN

7. Our Land – we’re big
• Almost
same size
as the USA,
excl. Alaska
• Twice the
size of India
• 32 x the UK
http://www.anbg.gov.au/maps/aust-usa-map.jpg

8. Our Land – we’re dry
• One of the
driest country
in the world
• Lowest
rainfalls in the
world
• Only 6% of
the land is
suitable for
agriculture
http://www.anbg.gov.au/maps/aust-usa-
map.jpg

9. Our Land – where’s the outback?
Outback
Definitions:
• out of the back of “x” town;
• somewhere inland;
• a long way from the sea
!
• Central Australia
• Desert, dry, red dirt
Traveloutbackaustralia.com
.au

10. Our Land – where’s the outback?
http://www.youtube.com/watch?v=pYgKrVaECok
Click
Anyone seen this movie?!
… set in the outback …!

11. Aussie Icons in the Outback
• World Heritage in Central Australia!
• (formerly Ayers Rock)

12. Our Land – Australian Protocol
Acknowledgement of Country
statement of recognition
of the traditional owners of the land
Acknowledged during meetings, events, etc
Example
"Before we begin the proceedings, I would like to acknowledge
and pay respect to the traditional owners of the land on which
we meet, the INSERT TRIBE NAME HERE people.”
Note: For Sydney city area, the tribe is Cadigal band of the Eora tribe

13. Our Oceans and Seas
• World’s largest marine reserve network
About 40% of
Australia’s waters
will be protected!
Home to –
Ø 45 out the world’s
78 whale and
dolphin species
Ø 6 of the 7 species of
marine turtle
Ø 4000 fish species
ACF, Nov 2012
Pacific Ocean
Indian Ocean
Southern Ocean Bass Strait

14. Our Oceans – sun, surf and sand
bondi, cronulla,
manly, harbord,
garie beach, newport,
torquay, gold coast,
noosa, crescent heads,
byron bay, seal rocks,
margaret river,

15. Aussie Icons – Our Surfing brands
Layne Beachley, from Manly
(Sydney), first woman to
win 7 world championships Mark Richards,
Most Influential Surfer
1963 to 2013

16. Aussie Icons – Our Reefs
• World Heritage Wonders in the !
• Pacific (Great Barrier Reef) and!
• Indian Ocean (Ningaloo Reef)
Great
Barrier
Reef
Sydney
Map, Kutztown University
Ø world’s largest
reef system;
Ø home to 10% of
the world’s fish
species
Ø Can be seen
from outer
space
Ø World’s largest
FRINGING reef
Ø The closest reef to
land – can swim
from shore
Ø Home of the
Whale Sharks
(March to July) –
swim with them
(about 16m)

17. Aussie Icons – Our Beaches
11,000+ beaches
30,000km (18,000 miles) of Australian coastline
How many beaches do we have?
…. Nigel’s top pick …?
Cronulla

18. Our Climate
Australia.ed.au
HOT AND HUMID
(TROPICAL
NORTH
QUEENSLAND
AND
NORTHERN
TERRITORY)
TEMPERATE
HOT SUMMER AND
COLD WINTER COOL
• 2013 was the hottest year on record in Australia, while 9 out of the past 10 years have been hotter than
average
• Queensland suffered from its worst ever drought in early 2014, with 80% of that state impacted by this
drought.

19. Our Climate – Sydney or Melbourne
• TRIVIA QUESTION
• Where does it rain the most
• Sydney or Melbourne?
Average Sunshine Hours per Day
Sydney vs Melbourne

20. Our People – who we are?
World News Australia,
SBS, Helen Davidson
• One of the least overcrowded
countries
• Australia – 2.9 people per sq km
• Global – 50.6 per sq km
• UK – 255 per sq km
• Annual Population growth (2011) is
1.4% - population increases by 1 every
1 minutes and 23 seconds
• Immigration is fuelling growth
• 55% of population growth is from
net overseas migration (2011)
• 45% by natural increase (2011)
23,484,371"
Population Clock as at 10 May 2014, ABS"

21. Our People – who we are?
World News Australia,
SBS, Helen Davidson
CAPITAL CITY % OF TOTAL POPULATION
SYDNEY 20% (4.6M)
MELBOURNE 18% (4.2M)
BRISBANE 10% (2.2M)
PERTH 8% (1.9M)
ADELAIDE 6% (1.3M)
CANBERRA 2% (0.4M)
HOBART 1% (0.2M)
DARWIN 0.4% (0.1M)
OTHER CITIESComposition
• Most Australians are of British or Irish descent (approx 90% are
Caucasians
• Aborigines ( approx 2.5% of population and the rest are migrants or
descendants of migrants from about 200 countries since 1778.
• Predominantly Christian ( approx 80+%)
• English is the official language, but about 18% (4M) speaks another
language other than English.
One of the most urbanised countries in
the world (89% live in cities)"
Based on OECD finding, Australians, after
Canadians are the most tolerant of
Migrants, ethnic minorities, gays (84% rating vs
OECD average of 61%)
UK 19.6% (1.2M)
New Zealand 9.4% (565,000)
China 6.5% (391,000)
India 5.7% (343,000)
Vietnam 3.5% (212,000)
Highest overseas born population!
One in four were born in another country

22. Our People – who we are?
– http://www.youtube.com/watch?v=bW0ptVL0QlE
Click
Sunrise, Channel 7!
Australia to hit 23 million!

23. Our People – Our Language
Like a stunned mullet Dazed and confused
Chemist Pharmacy
Bogan Unsophisticated person
Bushwalking Hiking
Cozzie Swimsuit
Chokkers Completely full
Dunny / Loo Toilet
Pay out Make fun of a person
Ratbag Not a nice person
Pokies Poker machine
Ta Thank you
Translate Please

24. Our People – Our love of sports
“… footie …”
Rugby League
“… aussie rules …”
AFL, Australian football

25. Our People – Our sporting heroes

26. Our Politics
Commonwealth of Australia
• Form of Government
• Constitutional Monarchy,
Parliamentary System
• Head of State –
• Queen Elizabeth II (since 1952)
• Represented locally by the
• Governor General
• Sir Peter Cosgrove
• Head of Government –
• Tony Abbott (since 2013)
• Liberal Party (Conservative)
Symbol of Australia
Emu and Kangaroo – animal emblem
Neither animal can move backward, only forward
(progress)
Shield = Badge for each state

27. Our Politics
Type of Government How Many are
there?
Make Decisions about …
Federal 1 National Matters
Defence, Immigration,
Foreign Affairs,
Telecommunications,
Environment, Social
Security, Health Service
State 6 States, 2
Territories
State Matters
Domestic law & order, schools,
hospitals, public housing, state
roads
Local 565 Councils (as
of 2011)
Local Issues
Community services, Libraries,
Local Planning and
development, Recreation
Facilities, Local roads
Levels of Government

28. Our Politics
• the “Washminster” system - because it combines elements of the
Washington (US) and Westminster (UK) systems of government.
• - Australian written constitution like the US
• Voting is compulsory for 18 years and above
• General election held within 3 years from first parliamentary sitting
• Major Political Parties
• - Australian Labor Party – social democrat
• - Australian Liberal Party – center right
• - National Party of Australia – conservative rural
• - Australian Greens – left wing and environmentalist

29. Our Politics
– Key Policies of the Liberal Party
• Maintain close ties with the US
• Strengthen ties with key Asian countries – China, India and
Indonesia
• Hard line on asylum seekers
• Favors more market liberalization for Australia’s economy
– Political risk outlook
• Very low risk on the domestic front due to stable democracy
• Main threat will come from international terrorism and unrest in the
Asia Pacific region

30. Our Economy
Fastest growing and robust economy among the developed nations with
consistent GDP growth in the last 22 years.
• Healthy domestic demand
• High natural resource prices (ranked as the 3rd largest energy export producer1)
Growth in the service sector
• Property, communications, and finance – largest service sectors
• Nearly 80% of workforce are employed in service sectors
AAA Credit rating by all 3 major credit rating agencies (Moodys, Standard & Poor,
and Fitch)
One of the lowest unemployment rates (5.8%) among developed countries
Highest skilled workforce in the Asia Pacific region
• Secondary education enrollment the highest in the world 2
• Nearly 2% of population has a PhD – ranked 9th in the OECD
• More than 1million people speak a European language, and more than 2 million
speak an Asian language 3
1 Key World Energy Statistics 2012, International Energy Agency!
2 World Economic Forum 2012-13 Global Competitiveness Report!
3 Australia Bureau of Statistics 2011!

31. Our Economy
Do we have the best job in the world?!

32. Our Economy
1 Luxembourg $107,000
2 Qatar $100,000
3 Norway $99,000
4 Switzerland $79,000
5 Australia $68,000
6 United Arab Emirates $65,000
11 United States $50,000
* Rounded off to near thousandth
GDP PER CAPITA (NOMINAL VALUES 2012, USD, IMF OUTLOOK*)
Source: Wikipedia
Wealth Comparisons - How Rich are we?

33. Our Economy
RANK CITY
1 TOKYO
2 OSAKA
3 SYDNEY
4 OSLO
5 MELBOURNE
Worldwide Cost of Living 2013 Report, The Economist
Cost of Living - How expensive are we?

34. Our Economy
RANKING COUNTRY WORLD GIVING
INDEX SCORE %
DONATING
MONEY %
VOLUNTEERING
TIME %
HELPING A
STRANGER %
1 Australia 60 76 37 67
2 Ireland 60 79 34 66
3 Canada 58 64 42 67
4 New Zealand 57 66 38 68
5 USA 57 57 42 71
How Generous are we?
Source: World Giving Index, 2012!
Charitable Aid Foundation

35. Our Other Claims to Fame
Australia – “home of the deadly”…Steve Backshall, BBC
Saltwater Crocodile in NT
Strongest bite of any animal Inland Taipan Snake
World’s deadliest snake
Box Jellyfish
World’s most venomous
Marine creature
Sydney Funnelweb Spider
Word’s deadlies spider

36. Our Other Claims to Fame
Melbourne Cup
The Race that Stops the Nation
2nd Tues in November
Public Holiday in Melbourne
Since 1861

37. Australia – Tourism Ad 1984
…any one know this guy?"

38. The Lucky Country?
• Let's see what you think
• by the end of your visit!

39. You are welcome to contact Nigel Bairstow at B2B
Whiteboard your source of B2B Asia / Pacific
marketing advice
http://www.linkedin.com/pub/nigel-bairstow/6/41b/726
http://twitter.com/#!/b2bwhiteboard