This presentation was given as part of the library's 2009 Nonprofit Week. It gives a basic overview of several social networking websites and shows how nonprofits can use them to get the word out about their organizations and the services they provide.
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Social Media for Nonprofit Leaders
1. Social Media for
Nonprofit Leaders
Presented by:
Katherine Hoppe
Director, Coos Bay-North Bend Visitor & Convention Bureau
Matthew “Buzzy” Nielsen
Assistant Director, North Bend Public Library
This presentation is licensed under a Creative Commons 3.0 Attribution
July 31, 2009 United States license. For more information, visit http://www.creativecommons.org.
2. Your clients and donors are there.
Are you?
People with profiles on social
networking sites:
Adults (overall) 35%
Teenagers 65%
Adults age 18-24 75%
Data source: Pew Internet & American Life Project's December 2008 tracking survey
12. The most difficult adjustment for an
organization is learning to let go.
You cannot place controls on social media.
It will take off on its own,
whether you want it to or not.
13. What
Allows people to post short updates
(140 characters or fewer). AKA microblogging
Who
Younger people who are interested in
sharing ideas and connecting with people.
Why
The best way to find out what’s
happening right now and respond to it.
23. What
A site to connect with friends, post
photos, and generally organize your social life.
Who
A goodly portion of people under 30.
And a growing percentage of those above it.
Why
Connecting with people on Facebook
instantly connects you to all their friends as well.
33. What
Another social site similar to Facebook,
and one that’s been around a bit longer
Who
A lot of young people, particularly teenagers,
and an increasing number of organizations.
Why
Because MySpace is the
social network of choice in Coos County.
44. What
A networking site for connecting
with people in similar professions.
Who
Professionals and job seekers in a wide
variety of fields from around the world.
Why
Networking! Job opportunities!
Learn about what’s going on in the field!
60. Thank you.
Check us out on the Web:
http://www.oregonsadventurecoast.com
http://info.cclsd.org./non
Follow us on Twitter:
@TravelCoosBay
@nblib
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http://www.scribd.com/doc/17821586/Social-Media-for-Nonprofit-Leaders