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GrassRoots Marketing Presentation

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Nicole Samples
Nicole Samples

Marketing, Advertising & Design

EmpresarialesNoticias y política
1 de 31
Knoxville, Tennessee London, Kentucky
Our Goal: “To show you marketing tools today that will impact your sales and profits tomorrow .”
Advertising is NOT Marketing…
Advertising Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Equation Process Results 
Tactic vs. Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Our business needs a newspaper/radio/Web/outdoor/ directory/etc. ad!” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Equation Process Results 
The Marketing Equation… ,[object Object],[object Object],[object Object],[object Object],[object Object]
1. Interrupt ,[object Object],Auto Attentive Activator : a Familiar, Conflicting or Emotional trigger Our ongoing “ auto-pilot ” state of mind. Our attentive “ I am tuned-in ” state of mind .
2. Engage ,[object Object],Be quick and effective… The “Engage” opportunity is Like this beach ball - when first engaged, the attention span is popped into the air, slows and begins a decent back to “Auto” !
3. Educate ,[object Object],Take the customer to school… To make it to this stage, the customer has indicated an interest and a possible relevance in your message. Build your case confidently!
4. Offer ,[object Object],[object Object],Make the next step easy… Offer a contact number/e-mail “for even more free expert information” to facilitate the buying decision.
The Marketing Equation… ,[object Object]
The Equation IN action… ,[object Object],[object Object],[object Object],[object Object]
The Marketing Equation… ,[object Object]
The Equation IN action… ,[object Object],[object Object],[object Object],[object Object]
Advertising Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Equation Process Results 
Which result is for YOU ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
… AND Sales is NOT Marketing!
ALSO know that Marketing drives Sales …not vice-versa! ,[object Object],[object Object],[object Object],[object Object]
Getting from “ AND?” to “AhHa!”
Taking your marketing/ad style from “And?” to “ AhHa! ” ,[object Object],[object Object]
The Equation vs. “ And? ”… ,[object Object]
“ Me, me, me ” is “wrong, wrong, wrong”! Read your own ad copy . Is it full of YOU talking about YOU , versus what the customer has to gain through buying your product or service? Examples : “We have 24,000 sq ft of warehouse space!” “We have been in business for 20 years!” Identify and eliminate!
The Equation vs. “Me…” ,[object Object]
Instead, DEFINE what sets you apart from the rest …. … and consistently promote YOUR Unique Value Proposition ! If you can’t uncover a UVP, C REATE one – you’re one of the herd without it. And Promote! Promote! Promote!
The Equation IN action… ,[object Object],[object Object],[object Object],[object Object]
The Equation IN action… ,[object Object],[object Object],[object Object],[object Object]
“… don’t shoot the messenger!” ,[object Object],[object Object],
A quick recap… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Knoxville, Tennessee London, Kentucky Wishing you success in all you do!

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GrassRoots Marketing Presentation

  • 1. Knoxville, Tennessee London, Kentucky
  • 2. Our Goal: “To show you marketing tools today that will impact your sales and profits tomorrow .”
  • 3. Advertising is NOT Marketing…
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. … AND Sales is NOT Marketing!
  • 20.
  • 21. Getting from “ AND?” to “AhHa!”
  • 22.
  • 23.
  • 24. “ Me, me, me ” is “wrong, wrong, wrong”! Read your own ad copy . Is it full of YOU talking about YOU , versus what the customer has to gain through buying your product or service? Examples : “We have 24,000 sq ft of warehouse space!” “We have been in business for 20 years!” Identify and eliminate!
  • 25.
  • 26. Instead, DEFINE what sets you apart from the rest …. … and consistently promote YOUR Unique Value Proposition ! If you can’t uncover a UVP, C REATE one – you’re one of the herd without it. And Promote! Promote! Promote!
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. Knoxville, Tennessee London, Kentucky Wishing you success in all you do!